Apart from John’s presentation, here are the questions covered:
Jennifer Hill: Is upsell and order bump the same thing?
Christi Byerly: What's the most effective way to add a promotion to your content emails? In a P.S.? Other methods?
Ronnie Harper (live)
Tarek Aad: Is highly designed sales page crucial to have vs high valuable compelling content and offering.
Mette Fruensgaard: What if it doesn't work? A lot of our customer does exactly what you'r saying, but at the moment it doesn’t work.
Kara Goodwin: If the order bump is also available for sale elsewhere on the site would you offer the bump at a discount?
Tiger Singleton: Calvin, please make add ons and order bumps conditional, based on customer tags!
Kenneth Nielsen: Challenge, zoom links, figure out what courses people want.
Roger/Kingofkingz (live): Best strategy to promote & sell a change method, internal company problems.
Leila, Mindset English: Can’t get clients to be part of a group.
Jennifer Hill: In-person classes sold via Simplero, convert them to virtual course library. Price point of taking to virtual from $3500-4k.
John also shared a couple resources to help creating high converting landing pages:
15 elements every optimized sales page must have (PDF) … download it below here.