Apart from John’s presentation, here are the questions covered:

• Jennifer Hill: Is upsell and order bump the same thing?

• Christi Byerly: What's the most effective way to add a promotion to your content emails? In a P.S.? Other methods?

• Ronnie Harper (live)

• Tarek Aad: Is highly designed sales page crucial to have vs high valuable compelling content and offering.

• Mette Fruensgaard: What if it doesn't work? A lot of our customer does exactly what you'r saying, but at the moment it doesn’t work.

• Kara Goodwin: If the order bump is also available for sale elsewhere on the site would you offer the bump at a discount?

• Tiger Singleton: Calvin, please make add ons and order bumps conditional, based on customer tags!

• Kenneth Nielsen: Challenge, zoom links, figure out what courses people want.

• Roger/Kingofkingz (live): Best strategy to promote & sell a change method, internal company problems.

• Leila, Mindset English: Can’t get clients to be part of a group.

• Jennifer Hill: In-person classes sold via Simplero, convert them to virtual course library. Price point of taking to virtual from $3500-4k.

John also shared a couple resources to help creating high converting landing pages:

• Example landing page

• 15 elements every optimized sales page must have (PDF) … download it below here.