Hey there. This is Calvin Corelli. I'm the founder and CEO of Simplero, here to teach you information marketing fundamentals so that you can crush your business with simplicity and ease. So next we're talking about what happens after people sign up for your lead magnet. Right?
So we have some PDF, maybe it's a checklist, maybe it's just like a 5 5 page kind of simple thing. Something that gives people, like, a a perspective shift, something that gives people value right now, but not so much that it it overwhelms them. And then in exchange for that, you've gotten their email address, and now you can follow-up with them. Well, how do you wanna follow-up? You basically want to keep providing value over email over several days of time.
So first, you can be, like, hey, did you download that and did you check that out and did you see this thing and, like, encourage them to actually consume the damn thing because, like, a lot of people are just not gonna do that. And so but we want them to because they're gonna learn something that's important for them to learn in order to move them along in the journey to becoming a customer. Right? Second, you wanna do is you wanna figure out what are the beliefs that people need to have in order to buy what it is that I intend to sell them. And if you've done you've been following along, then you know that my I advocate that you go for, like, what is the biggest pain point that you can solve for people that have money to pay for you and are willing to pay a significant amount of money for it.
Right? And so what are the beliefs that they need to have and what are the objections that they have which are basically, like, you know, Kryptonite beliefs. Right? Their beliefs that they currently have that are gonna prevent them from buying. And so map those out as best as you can based on what you've heard and what you can just, like, empathize with people.
What are the beliefs that they're that they currently have and what beliefs do you want them to have so that they become customers? And then your emails are basically addressing those beliefs one at a time. And the way that you overcome a belief or install a belief, if you will, quote unquote, install, is that you tell a story of how you used to believe the way that they do currently, and then this is what happened, and now you see it this way. That's it. You tell a story Simplero as that.
What was it? What is the current belief that you think they might have that you share or someone else shared? You could tell someone else's story too. What was the story? What what happened that made them change that belief?
And then, like, where did they end up? And that's essentially it. So changing beliefs for people is extremely valuable. Right? Our beliefs guide our entire set of behaviors or actions and ultimately, our results.
So if you Calvin just change some beliefs in people that set them up for success better for what they actually want better, then you've done them a tremendous value, tremendous service. So serve them well by by, you know, modeling those beliefs for you that you want that you want them to have. Another thing that's good to put in there is case studies and testimonials and results from people that are like them so that they can resonate with and be like, oh my god. Let that person got that out of it. That person got that out of it.
And and, and that's gonna resonate. And you can you can, like, do, I like to do sort of interaction stuff just because, like, engagement and and actually communicating with you builds affinity. And so, like, hit reply to this one, and let me know blah blah blah, answer to this question. Like, what is your biggest pain? What's your biggest frustration?
Or what would it mean for you if you had this problem solved? Like, that is, something called future pacing where you're helping them imagine a future where they have this result. And then if you that's helpful to market because now they start to believe in it and they want it. And then if you get them to reply and say, yeah, this is, like, write it out, then that sort of just reinforces that in them. Right?
And, of course, you wanna you wanna tell them about, like, what that that you're offering something but you wanna wanna, like, super push it all the time just, like, kinda mention it and, like, if you're interested, I have this, like, in a PS maybe. I have this this thing that that that has really helped a lot of people and, like, you know, hidden hit reply or get in touch or click this link and and to learn more about it if you're interested. You know, based on what you learned previously about how people like to be sold to. Right? So you design a sales process that matches how people actually like to be sold to.
Alright? So that's what happens after the lead magnet. And then you what you typically wanna do is you wanna have a sequence that happens after the or initially sign up that's kinda, fixed. Like, you you want you definitely wanna tell your story. You'll wanna like, basically, your hero's journey, you wanna relate to that you've been where they're at and that you overcame it and what your life is like now and and, and and that kind of stuff, like, tell that story of you, that's gonna bond them to you as well.
And then, you know, hopefully, during that period, you can you can set however long that is, like a week or 2 weeks or 3 weeks or a month or 2 months or whatever, where there's a fixed set of emails that they get. Because then you can tweak that over time and see, alright, what gets people to buy, what gets them to open, what gets them click to click and engage. And then after that sequence has run out, you can put them on your main newsletter, which we'll talk about in a future video. So that's, what you'll wanna have happen after they get the lead magnet. You'll want that sequence to be matched with the lead magnet and the promise.
Right? You can reinforce some of the things that they got from the lead magnet because either they didn't actually read it or they forgot about it and whatnot. So that's fair game as well to just, like I mean, we all know this way. We we we keep we need reminders of the things we already know because it's it's we forget. Right?
Then we get distracted. So, that's always valuable. And then, yeah, drive them towards that sales using whatever conversion mechanism. We'll talk about that. That's another kinda lingo thing.
And, then you'll be making some sales. Alright? Great. I'll see you in the next video. Good luck with this.
Thank you.
Welcome to Module # 6 : Simple Customer Engagement
In this module you’re going to discover:
What to do AFTER someone signs up for your lead magnet to nurture them into a raving fan!
How to discover your leads’ limiting beliefs and objections that will prevent them from buying from you.
Be sure to leave us a comment with your biggest takeaways!
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