Transcript
What's up? Calvin Corelli here, founder and CEO of Simplero. Here to teach you information marketing fundamentals to help you crush your information marketing business the simple and easy way. Now today, I wanna talk about, how do you actually make the sale? There's only like a handful of different ways to do it roughly.
You can you can write a sales page with a bunch of copy, like features and benefits and, like, what the course if it's a course gonna be about, the program and process and objections, and that kind of stuff. And we can we can they're they're models for how you how you construct those, and we have some templates that will help you construct a killer sales page. Alternatively, you can do what's called a video sales letter. So, basically, a video. It can be a presentation.
It can be you actually talking to someone like this, or it can be you just voicing over some slides so you don't need to have your face on there. But in a video sales letter, where you're basically taking people through a sales process, it's similar in in content to a you you all have have the same things in that video as you do on a, written page, but it can work really, really well more effectively in some cases where you're just walking through, like, you're making people actually sit down and listen to it versus, like, scanning and and just jumping around the page and and looking for stuff. Right? So that's number 2. Number 3 would be a webinar.
So you actually get people on the live call. And so, again, here you have a presentation that you structure about, you know, with your webinar where where, you know, you make an offer and you you offer give some value, you over come some rejections via some storytelling just like we did in the nurture sequence for your lead magnet. And then we make a pitch and offer at the end, and then they're they're, like, gonna buy that. Right? That's the webinar.
Another so these generally work well for, like, very depending on the price point. Right? So if you're just selling an ebook, then probably just the sales page with just copy on it is great. If you're doing something in sort of the $2,000 up to the $2,000 range, then either a sales page or a VSL tends to work great, or a webinar. If you're doing something that's $3,000 or more, then those typically don't convert as well, meaning fewer people buy per per person who sees it or shows up for a webinar.
And so at that point, we oftentimes wanna get on a sales call. So you actually get on the phone with people and you you you do a sales Calvin there there are people who can teach you all about how to do great, sales calls. My my philosophy on is, like, don't overthink it. If the value that you provide is is great, and, like, the offer is great and you know that you can do it, like, usually just talking to them and and helping them make like, visualize again the result and and knowing that you can deliver it for them. So then that's usually, does it a lot.
But, obviously, like, I'm not saying don't don't study sales because it's a whole it's a whole damn thing. Right? It's the sales. So those are sort of the the basics, basic ways that you can that you can sell people on stuff. Another another version would be an actual in person event that, obviously, you need to sell that first even, like, it might be free of charge, but still you need to get people in those seats.
And then at the event, you're selling from stage. So that would be another, conversion mechanism. But now we're getting sort of out of the of the online world on the of the online realm, obviously. So figure out what works what makes sense for you in terms of what your personal affinities and proclivities are. Right?
Do you like to be on a webinar presentation? Do you like to speak on video? Or do you, like, really like to write? Or how do how does it work for you? And as well as what you learned about your customers and how they like to buy.
And then you put together a conversion mechanism. I'm not gonna go into the details of what needs to go there. We can we can get to that at some other in some other medium, but, you know, for now, you just wanna figure out how you're gonna convert these people. Alright? Cool.
That's it for now. I appreciate you watching. Thank you so much, and I'll be back in the future. Alright. Bye bye.
Transcript
What's up? Calvin Corelli here, founder and CEO of Simplero. Here to teach you information marketing fundamentals to help you crush your information marketing business the simple and easy way. Now today, I wanna talk about, how do you actually make the sale? There's only like a handful of different ways to do it roughly.
You can you can write a sales page with a bunch of copy, like features and benefits and, like, what the course if it's a course gonna be about, the program and process and objections, and that kind of stuff. And we can we can they're they're models for how you how you construct those, and we have some templates that will help you construct a killer sales page. Alternatively, you can do what's called a video sales letter. So, basically, a video. It can be a presentation.
It can be you actually talking to someone like this, or it can be you just voicing over some slides so you don't need to have your face on there. But in a video sales letter, where you're basically taking people through a sales process, it's similar in in content to a you you all have have the same things in that video as you do on a, written page, but it can work really, really well more effectively in some cases where you're just walking through, like, you're making people actually sit down and listen to it versus, like, scanning and and just jumping around the page and and looking for stuff. Right? So that's number 2. Number 3 would be a webinar.
So you actually get people on the live call. And so, again, here you have a presentation that you structure about, you know, with your webinar where where, you know, you make an offer and you you offer give some value, you over come some rejections via some storytelling just like we did in the nurture sequence for your lead magnet. And then we make a pitch and offer at the end, and then they're they're, like, gonna buy that. Right? That's the webinar.
Another so these generally work well for, like, very depending on the price point. Right? So if you're just selling an ebook, then probably just the sales page with just copy on it is great. If you're doing something in sort of the $2,000 up to the $2,000 range, then either a sales page or a VSL tends to work great, or a webinar. If you're doing something that's $3,000 or more, then those typically don't convert as well, meaning fewer people buy per per person who sees it or shows up for a webinar.
And so at that point, we oftentimes wanna get on a sales call. So you actually get on the phone with people and you you you do a sales Calvin there there are people who can teach you all about how to do great, sales calls. My my philosophy on is, like, don't overthink it. If the value that you provide is is great, and, like, the offer is great and you know that you can do it, like, usually just talking to them and and helping them make like, visualize again the result and and knowing that you can deliver it for them. So then that's usually, does it a lot.
But, obviously, like, I'm not saying don't don't study sales because it's a whole it's a whole damn thing. Right? It's the sales. So those are sort of the the basics, basic ways that you can that you can sell people on stuff. Another another version would be an actual in person event that, obviously, you need to sell that first even, like, it might be free of charge, but still you need to get people in those seats.
And then at the event, you're selling from stage. So that would be another, conversion mechanism. But now we're getting sort of out of the of the online world on the of the online realm, obviously. So figure out what works what makes sense for you in terms of what your personal affinities and proclivities are. Right?
Do you like to be on a webinar presentation? Do you like to speak on video? Or do you, like, really like to write? Or how do how does it work for you? And as well as what you learned about your customers and how they like to buy.
And then you put together a conversion mechanism. I'm not gonna go into the details of what needs to go there. We can we can get to that at some other in some other medium, but, you know, for now, you just wanna figure out how you're gonna convert these people. Alright? Cool.
That's it for now. I appreciate you watching. Thank you so much, and I'll be back in the future. Alright. Bye bye.
Welcome to Module # 7: Simple Sales Strategies.
In this module you’re going to discover:
The 5 Ways To Make Sales On Your Website and how to pick the perfect one for your business!
Specific strategies for sales letters, video sales letters, webinars, and more…
How to determine your sales strategy based on your price point to maximize conversions!
Be sure to leave us a comment with your biggest takeaways!
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Thanks for a superb course! Could you elaborate more on what it means to ask a customer "How do you like to be sold to" Thanks!
Hi Manka, great question! What we mean here is that everyone has a preferred way of shopping and digesting content. Some customers might prefer bimonthly emails that provide them with updates about promotions and deals- which is more of a hands-off, low-time investment preference, while others may appreciate being taught something first- for example as a part of a free course that is a part of a larger paid package. When you open the conversation with customers about their preferences in how to speak to them about what you're trying to sell, you can make more informed decisions about how, when, and who to deliver your marketing content to to efficiently increase profitability. Not only that, but you'll also gain a better understanding of your customers needs so you can continue to develop your product offerings that line up with what your customers really want. I hope this answers your question!