The space you’re shooting in is an important part of your overall image. Your surroundings, your outfits, your background - everything contributes to your overall level of professionalism, your personality, and how your message will be perceived by your viewers.

Remember: These are just tips, not requirements! If you’ve got a cellphone and a Simplero account - you’ve got what it takes to start making course content that sells.

Here are some tips about what to do, and what to avoid in order to level-up the perceived value of your course content:

• When in doubt, go minimalistic. A plain white background is better than a background filled with clutter that doesn’t add value to your image.

• Think about what is relevant to your message, and what will add value. Would it be more fitting to film in front of a library filled with books, or in front of an organized kitchen with a plant? Perhaps a modern office, or an outdoor garden would be a better bet - it’s really up to you :)

• Consider how much of your background needs to be displayed, or if perhaps your camera can be closer to you so you or your subject can fill more of the frame.

• Record yourself saying the same message in front of various places throughout your recording space. Get feedback from your friends and colleagues to see which setup or location feels like the best fit.

• If your space is naturally a bit more cluttered, considering blurring your background with a camera using a low depth of field, or with background blurring software.

• Checkout some backgrounds from content creators in your industry that inspire you. What are they doing, and what backgrounds are they using that make you feel like their quality is really high? Also take note of what someone might be doing that might diminish their overall image a bit and apply these learnings to your own content.

• Especially at the beginning, it’s important to be consistent. If you shoot with a different background, or in a different location for every video, this can cause some distraction and confusion for your viewers unless the locations are related and relevant to your business. In most cases it’s probably better to setup one place really well and dedicate your time to that until you feel you’re ready for an upgrade.