Simplero Success Path

The simplest path for you to achieve success with your Simplero business.

Module 1

2023-11-13 - Simplero Welcome 01 - Intro

5:16

0:01

Calvin Gurelli is the founder of CEO of Simplero. He says entrepreneurs are the chosen ones, if you will, that are put on this earth to effect change out there.

3:26

If you don't have a clear aim for where you're going life, you won't get there. We need to know for you because that's gonna be your fuel and your drive when things get tough. Then we're gonna talk about who, what, how, who is your ideal customer, what problem do they have, what dream outcome do they want. And how are you gonna deliver it.

2023-11-13 - Simplero Welcome 02 - Definite Chief Aim

9:08

Your Definite Chief Aim

0:00

A lot of people have hang ups around the word success. Success is a feeling, and it is defined as an optimized daily experience sustainable over time. The purpose of a business is to create feelings of success in its owner.

3:44

Most of us are. It needs to create feelings of success in the employees and the team members. And everybody who works in the business, and it needs to creating feelings ofsuccess for its customers. If you don't know where you're going in life, you're gonna be drifting.

7:08

It was helpful at a time because it got you to survive to this point, but now it's no longer serving a purpose and we need to root that stuff out so that we can get you to your vision. So what I want you to do is write down your definite chief aim, make it specific and detailed, not too many words.

WHY_ Your Purpose or Cause

23:10

WHY: Your Purpose or Cause

2023-11-06 - MfSB Day 1 VIP zoom

58:59

WHY Q&A

0:41

Calvin Adler: This week's episode is all about workshopping your big y. We're looking for something that's powerful, emotionally, like, in the gut. WeWork, Apple are all about thinking differently and challenging the status quo.

5:45

If a leader is not effective, at leading, what does that cost them? What does it cost others around them? The world? Yes. And so if a leader shows up poorly, And then that causes him to, you know, cause harm, upset, like, some team member. And then they go home to their families, and then they take it out in their wives or their kids.

10:16

Atlas Cogman is a leader in the field of leadership development. He was a vice president in in IBM a long time ago. He decided to step down and find out what is this all about.

14:06

Ingrid: It's a huge service to everybody else here when you dare raise your hand and get on here live and ask a question.

18:27

Calvin: My business is helping foreign companies enter and succeed in the US. So I don't know if that resonates exactly, but my question is along those lines, when you promote your business, is that what you're promoting? Jim: Absolutely. People want to be part of that journey, of that mission.

22:19

Top of funnel is the first time people hear about you. Middle is that process of going from the first contact to, like, education. Bottom is where we say, okay. Now go buy this thing. So I I could definitely see this being a very effective middle of funnel. We basically wanna do a quote unquote indoctrination sequence.

26:02

LOI hair is a hair care company based in Stockholm, Sweden. The company believes that skin-to-skin contact with the earth is crucial for health.

30:56

Carol Anne: I want to be a happy person. Suzanne: Seems like a very roundabout way to go about that. Carol Anne: Could AI be the common enemy against people who are teaching authentic messaging?

35:52

David Perry is a business strategist, brand strategist focused on messaging, offer creation, high end offers. His new mission is to help to be part of the change in the massage industry where not just the body, but the soul is massaged.

40:30

So I approach the body as a whole system. And I and the healing is happening on a different level than just massaging the I mean, just helping to relieve the symptoms. It's massaged the the the root cause going the rootCause is addressed. So my question is because now I want to spread this message literally in the world.

44:56

Many people are stuck in work and career, and that means they are sacrificing their family and missing, perhaps their kids growing up. It sounds like, to me, what comes to mind is, like, kinda sleep walking through life. The world is is that the society is focusing on people working and making a career.

48:54

The author says he's been thinking about the role of leadership in his life. He says it's not about balance, it's about being the leader of all of it. He wants people to have a balanced life between work and family.

52:27

To me, it's all about them all supporting each other rather than fighting for each other. Your personal your personality is the boss of your life. Your personality, you get quality in your leadership role. Research shows it.

56:17

But I've for me, also, research is not important. But I've given that our people No. Are not important research. So I could take that away if plus off to me. Oh, okay. Well, that's good to know. Yeah. I I just assumed it was because you you brought it up both both before and and and now. So yeah. Alright. No more questions for today.

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WHO_ Your Dream Customer

22:33

WHO: Your Dream Customer

0:00

The way it used to be was that we would need to Like, how did you reach people in the old days? Right? Like, you would go actually put up flyers. Or referrals or, like, literally post a flyer into your local supermarket. But now the way it works is that we're running ads on social media. Or we're posting free content on social social media, which is also kind of the form of an ad. So it's it's a different way of getting at people.

4:08

Joe Polish, l, with Creative, fun. Easy. It has to be easy, lucrative, and fun. You get to decide decide the criteria for doing business with you. You want absolutely people who have strong pain or strong desire.

7:37

We also want people who have money to pay. And if you want to help people who don't have money, The best way to do it is to first help people.

11:36

In 2008, I bought my first online course on online marketing. That was a big step. It was $2000. I was like, crap are these people, like, scammers?

15:41

We want to help people We wanna sell people on our services, and we wanna get them to success. If they don't actively want it and desire it, that's both of those things are gonna be really, really hard. So you wanna work with people who already have a desire. And now you're giving people a way to satisfy that desire with your offer.

19:27

SAS Academy and SaaS Boardroom is a training program for software developers. To be part of the program, you have to be doing at least $10,000 a month in monthly recurring revenue. If those 4 criteria are not there, he's not gonna work with you.

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WHAT_ Their Problem & Dream Outcome

17:58

WHAT: Their Problem & Desired Outcome

0:00

The only reason that we're in business that we exist is because we help people solve a problem and get an outcome, get a result. The only reason people move people buy, people do what we tell them to do is because they have pain, emotional pain, around this problem and they imagine that once they get the results, they will experience pleasure.

3:50

And it's usually much simpler and and more obvious then we think, and at the same time, it might require a little bit of digging. So typically, oftentimes, at the higher level, the problem might be loneliness. And then once we under really understand the problem, we can we can then speak to that that and we can address it much better.

8:29

The next piece to the problem to this is let me see here. Yeah, we're gonna get more into that tomorrow. But then once you know what the problem and the result is or you think you do, and I you'll keep refining because every interaction with every client, what gets it helps you get more clear.

12:29

Like, then they'll tell you, oh, because, like, I if I do, I to the cheap blah blah blah, or they say, like,. because I'm in the situation and it's really terrible and I feel a lot of pain. The only problem is the solution easier to sell and define. I need to see deeper and look at the hurts people have and be brave to come out with it.

16:25

David says it's indeed powerful to know what is the real motivation of the person to see got your service.

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2023-11-07 - MfSB Day 2 VIP zoom

52:22

4:51

Amber says she wants her website to be Simplero.

9:07

Susan: We really, really like to find out to see who our dream customer are as a male. Susan: We are 3 women, and and we really love to love to work with women, of course, but we know this is for all people.

13:32

Carol is rebranding her business. She wants to get more specific in her people. She is looking for a way to attract men to her course.

17:20

Get people to to articulate their current situation, their fears, their uncertainty, their their what they think the problem is. And then only we'll we'll work on that. If you can articulate the problem in a way that they're like, oh, shit. That's that's it. They're gonna wanna buy from you.

21:07

Caroline: My main challenge with today's topic is to to to really to be specific on my dream customers. And does it have to be somewhat specific? We talked about creating an avatar as it is just one person. So if I just stay consistent in my messaging, I attract the dream customers, right?

24:58

What was it about you that makes you the the that made you wanna that that may that caused you to have this problem and that made. you actually go solve it. A lot of people have problems that they're not aware of. And then we can say, oh, alright. Now I get it. Like, I'm this makes sense.

28:33

Evelyn, Marianne and Matt are on the phone to talk about their new weight loss courses. Evelyn: Can I just read the list for you and then they will I will hear your even better if you if you copy paste it in the chat because I I process better if I can read it at the same time. Marianne: Can we do it like this? I will post it in a chat. You can talk to someone else. Main time, and then you can come back. Eric: Let's do that.

33:20

Nordi says there are only two kinds of clients in the business of making money. There are people who are at the bottom, struggling, not making any money, and wanna get out of that. Or there are people already, like, quite very successful, and they're practicing the slight edge. Nordi: Depending on who you would what kind of client you would rather work with.

37:09

Matt sent some splitting it up here. So these are, like, different different descriptions of the avatar, right, of the of the dream customer Yeah. In different pains and problems. So start creating content around each and every one of these. And what kind of people resonate with it more if they're the people that you want.

41:02

It becomes a a you know, like, an Instagram reel, a like, a YouTube video. Each one of these can be 10 videos, 10 posts. There's one posts a day for each of these. Like, just start talking about this over and over again and you're gonna see which resonates more.

44:53

Lena, from Denmark, is the last person on the show. Lena, you are the last for today. You can see the live feed here.

49:01

So it's a women idea of Dream customers, one with a horse, that is living life and fear. So they're so stuck in the fear that they can't even feel themselves in what they truly wanted life. So that's the pain, and that's a very clear specific pain.

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WHERE_ The Red Ocean & Previous Mechanisms

15:10

WHERE: The Red Ocean & Previous Mechanisms

0:00

We've talked about your why. Why do you do what you do? Very important for people to connect with you. Then yesterday, we talked about who, who do you serve, and what problem do you solve for them. Today, we're gonna talk about where are your people What have they already tried and how is your thing different?

4:06

Marianne: We wanna tap into an existing market where people are trying to solve the problem that you're solving using a different mechanism than you're using. So what you wanna do is you wanna go to a market where they're typically doing One thing. And then you wanna teach them that, hey, you've tried solving this problem using this old mechanism and it ain't working.

8:02

What you need is keto that can actually heal the diabetes. So you give people a new mechanism, a new some people call it a new opportunity. This is the pitch that we wanna make. So what you need to do right now first is figure out where are they? Where are they currently buying their stuff? And what are they buying? To try to solve this problem, yes, they might be buying books, audiobooks, courses, seminar, software, watching videos in YouTube, etcetera.

11:50

Lean is buying ready made from the store. Try to design themselves, event planning, using post to keep everything in their head. Ingrid's marketing groups and courses have filled out PDFs and still not found clarity.

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HOW_ Your Framework & New Opportunity

6:26

HOW: Your Framework & New Opportunity

0:00

Ingrid: What is your mechanism? What do you call your mechanism and what are the steps involved? Ingrid: Stop typing, start drawing. Use my mess to message framework to come up with relevant illustrations.

4:06

Learn simple illustration. Know your why that will inform what to draw. Become joyfully visible? Yes.

2023-11-08 - MfSB Day 3 VIP zoom

1:06:28

WHERE & HOW Q&A

4:00

VIP session day 3 of Simplero is back. Today's topic is women and their health. What do you think of what we discussed today? Post your thoughts in the chat.

10:49

The best student we have are the p the the the one who really cares about others. The point is just that we can identify the problem in a way that people who have this problem will raise their hand and say, yeah, that's me.

15:06

CNN's iReport is a weekly, interactive look at what's happening in the news. This week, Jarrett ponders the future of CNN iReport. Jarrett: We want to find a customer like Marianne. Marianne is our customer.

18:54

Marianne is a business coach who helps people with chronic fatigue and exhaustion and insomnia. She's keto. Do you want Marianas, your client, or do you wanna do the same move that she's doing? No. I want her What problem do you solve for Marian? That she wants to what do you say? Expand her business and help her clients.

23:10

The model that I'm teaching here is, like, you do your core offer to your where you're teaching people to get out of chronic health issues and yada yada using birthing as your main mechanism. And then there's a high ticket where a number of those people are gonna be like, oh, shit. This is amazing. This worked for me, and I could see how I could create a business around this.

27:00

Simparo Academy is where we teach this stuff in much more in-depth. We have our coaching call in half an hour. Meanwhile, let's jump to Vouder, and then we can get Matt's back when he is back.

31:27

Leadership coach says there are two ways that people get attracted by their problems or by their aspiration. If you have a leaky faucet, which one are you gonna be more attracted to? If you can get very clear on who who you most wanna work with, you're gonna attract more people.

35:27

Rodney: I help CEOs of of, like, pharmaceutical companies in the 10 to $30,000,000 range go through the transition from being a having this type of leadership team, which works when you're at 10 to having This type of. leadership team. Rodney: What I noticed a lot is that there are many people who are managers and experts and that's something really different from. being a leader.

39:39

If you could only serve one type of customer, it's the same every day for here on till eternity, and you have to pick 1, you don't have to. What revenue level are we talking for this organization? Probably midsize. What is the challenge that they're facing that means? Like, what's the what's happening in their company?

44:09

Like, and then you talk about like, seen cut. Right? And then you talks about some of the specific scenarios that you've seen that these kinds of people go through. Like, you're afraid that you're gonna be be like, you know, what do they call it when you're when they're when you are suddenly eliminated. And that's the power of getting specific is now we can talk to the specific scenario.

47:57

"I have a hunch that this is one of your self sabotage patterns. You you get close. And then you're like, I'm this close to the target. Now let me go, like, boom"

51:36

Aplea: I would love to take a shot on the main customer and see just what you've Okay. So what you're talking about is essentially your your new mechanism, your unique and mask mechanism, it's your sales message. What we need to do though is still be more clear on the who, who is the dream customer, and the what, the problem.

55:51

There's always something that changed, something that happened that makes them reach out now. And then you say, and you've tried X Y Z, all these out of things. The problem is you.

59:37

The author has been in health care for many years. She says she works heavily with people to apply their values to their actions. She has a trickle trickle business.

1:03:40

And if you haven't helped anyone successfully already, go find someone that you can help successfully and you don't charge for it. What I really need from you is a testimonial, a case study. I need you to talk about the results so I can use that in my marketing.

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Offers & Pricing

24:20

Offer & Pricing

0:00

The offer is not just the thing, it's all of the conditions around the thing. The offer is all the stuff that we put around it to make it more compelling. The whole game here is to make an offer that is irresistible.

3:41

Luxury pricing is like, you know, Chanel or or I don't like, Louis Vuitton or whatever. It's a status symbol. So for our purposes, what we want is premium. So we do we charge more, but we also deliver more.

7:23

The offer itself is constructed of some core elements and then some, like so basically, like, one core thing, then some supporting elements, and thenSome bonuses. Some of these, you position as part of the core, and some of them, then you pull out as bonuses. And if your bonuses are really compelling, Your bonuses can be something that becomes emotionally just so compelling for people to that they want that.

11:32

If we're saying, oh, but it's gonna take a long time, or you're gonna have to do a lot of work, or they don't feel like they're likely to achieve it, all of that is gonna pull the value down. So what we wanna do is we wanna engineer it so that we have as big, you know, components above the line here and as small as possible below the line.

15:15

Scarcity is when there's only a few units of something. Urgency is a time limit. Guarantees are a risk reversal.

19:07

You can make really compelling guarantees that are that are like, yeah, 30 days, no questions asked. 60 days, if you don't have any results, we'll work for with you for another 60 days. And then if you still don’t have results,. we'll double your money back. You can also do anti guarantees. So this is where you're, like, deliberately no refunds. We're so confident in what we do. We don't offer refunds.

22:50

In terms of the support, we can do in person online phone support, email support, text support, chat support. Consumption formats can be video with 2 o's, apparently. Video, audio, text, or live in person. And then speed convenience 247, 95, wanted through through Friday, you know, specific and guaranteed response time.

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2023-11-09 - MfSB Day 4 VIP zoom

1:02:30

5:01

ABla has to live in 20 minutes. This is the last VIP, by the way. If there's any question about anything that we covered today or any of the previous 4 days, this is your chance.

13:55

You can just like, what would be compelling for people? What would be so attractive that they would want to buy the offer just for the bonus. It can also be something that someone else delivers. The only thing to be aware of is that information can feel like work.

17:36

Matt and Ingrid share their advice on how to name your business. Matt suggests that the name of the core offer could be mastery or authentic life with more and true, or deeper relationships at home, something like that. Ingrid suggests the name could be New Year rather than end of year.

21:49

It'll be a new year for for a while. That's totally fine. So I I don't have to come up with a new name for my offer every time. No. I mean, you can use the exact same name that you offer every single time.

25:42

The number one mistake that most people make is that they have too many damn offers. So that's what you want for your core offer. Once you have it and you're able to convert with cold traffic, like, running ads to a cold audience, you're in business.

29:07

You want it to be pretty consistent on what it's about, and then it's just like, really finding the right container, the right format. Only one offer till you get $10,000,000 at least, then you can start playing with different offers.

32:55

So I'm just concerned that I'm trying to include too many of my passions in the person that I wanna work with? Yes. What I would say is that they tend to go in well together. So what I've heard, like, on the who is it's a woman, she's middle aged, and and she wants. She's into natural solutions over medical solutions and chemical solutions.

36:55

Gina Maria: Your energy, your vibration is naturally gonna back to certain a certain person. If you just talk about the things that you care about and you talk about climate, then naturally, it's gonna repel people who think that's stupid. It's gonna attract the people that that like that.

41:07

Jim Maria: I will make a new offer. After focusing for years on individual people to coach and train, mostly coach, I will shift to Teams. I've I've done Teams in the past occasionally, and my rates for debt would be something like just under 10,000 US dollar for, let's say, 2 days. And I've just been discovering that it's really exciting to work with Teams.

44:48

Lina: How is this not just a one off thing, but how does this really affect lasting change? Lina: If it's measurable and you can prove that like, 3 months later, this behavior change actually stuck, that's powerful.

48:33

The offer is just what you say whether on a sales call are are are in your sales copy. The end is that you're selling the offer. Write it down, put it up, create the write it down on the sales page.

52:11

I'm trying to figure out what does that offer that you are not sure about that you can deliver on. Do you have confidence that if you so this offer is like a it's a do it yourself offer? Is that correct? Mhmm. So if you're doing something where you're, like like, checklist, I know I can deliver that. Like, just deliver it.

55:54

"I'm gonna work with you personally to help you get this thing going. Just me. Always make it right with people" "There's no reason not to sell it before you've made it" "If you if that's the attitude that you show up with, you're gonna it's gonna work great" "This is literally my favorite thing that I do"

59:24

Takeaways: There's so much value in hearing other people ask questions that you didn't think to ask. You can get angry to draw out your offer with you. Keep repeating your offering. You'll be the next Simplero.

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2023-11-13 - Sell to your existing audience and network - dream 1-100

8:01

Selling to your existing audience & network

0:01

Every no is a gift because it teaches you more about how to succeed and how to sell. So how do we get that offer in front of people? The easiest place to start is people you already have in your network. Once you've exhausted that list, what comes next is other people's audiences.

3:37

A typical commission, if there's zero working involved, is it if it's just a course and maybe like a there's a group caller 2 or something, but it's mainly just course. Typically, it's a 50% commission, 5050. After that, you could even pay a 150%, 200% if you know your numbers.

6:51

Reach out to your your existing audience online, your Facebook, even just your Facebook. Let people know it exists. And then third, your dream, 1, 2, 5, 10, or a 100. That's how you get started with the sales.