Alright. So let's talk about your definite chief aim. This concept, this phrase comes from a gentleman named Napoleon Hill. He died in 1970. He lived about a 100 years ago in the early 1900.
And he tried all kinds of things in order to get success in his life. And he ended up on this path where he met. Andrew Carnegie, who was one of the absolute wealthiest men at the time he was in steel. He probably know him. He didn't know his name.
I first heard about Carnegie Hall, and then I later realized it's pronounced Carnegie. But Carnegie invited Young Napoleon Hill to not just be interested in why Andrew Carnegie was successful, but really to expand his scope to to define the system for successes strategy for success in life. And to help him do that, Kornay introduced him to some of his friends like Henry Ford, Thomas Edison, Wilworth and a bunch of other of the most successful people at the time. So Napoleon Hill really got very unique in sight in some very special people. And let me pause right here.
I just say a lot of people have hang ups around the word success. I used to have a lot of hang ups around the world. Success because to me, it was kind of wedged as a weapon, as a cudule, to smack me down because I felt like I was not successful. And there are a lot of unhelpful definitions of success out there, such as successes that you have of money and fame and vacuum and stuff. And there are tons of very successful people whose lives I would not emulate.
Who have terrible relationships, terrible health. They're not connected to themselves to spirit to God, and they're just not good people, but they're very rich. And maybe even famous. That's not success to me. Not at all.
Yikes. I don't wanna have anything to do with that crap. No. Then I transitioned to a definition of success that said, I achieve what I set out to achieve. So I have a goal and then when I hit the goal, I'm successful.
The problem with that definition is now you have the goal here and you are here, you're not successful. Not successful. Not successful. Not successful. Not successful.
Boom. You're successful. And then exactly 10 seconds later, you're gonna set a new goal. Boom. And now you're not successful.
Not successful. So you spend 99.7% of your time feeling not successful with that definition. I don't like that either. So I adopted the definition that I learned from a former Navy SEAL, one of my mentors named Larry Yach. And his definition of the is this.
Success is a feeling, and it is defined as an optimized daily experience sustainable over time. Success is an optimized daily experience sustainable over time. So what does that mean? It puts a focus on today. We can be successful today.
What do I want my daily experience to look like in an optimal state in a way that's also sustainable over time. Right? You don't wanna do something. I was like, oh, you have, you know, 24 hours to live. Like, let me go to Vegas and get drunk or whatever.
Like, no. We want it to be sustainable, but we want it to be optimized daily experience. What does that optimized daily experience like for you And the beautiful thing is that you can be successful today, and it's a feeling that you have. And ultimately, the purpose of a business is to create feelings of success in its owner and its team members and its customers. That is the purpose of the business.
The owner needs to feel successful whether the owner works on the business or you and I are owners that work in the business. Right? Most of us are. It needs to create feelings of success in the employees and the team members. And everybody who works in the business, and it needs to create feelings of success for its customers.
Very important. So back to the definite chief aim. If you don't know where you're going in life, you're gonna be drifting. Right? You're gonna be drifting and you're not really gonna get there.
And this is something that took me a long time to realize. I thought if I just had, like, a vague vision of where I wanted to go a vague idea, and I kept moving forward step by step, I would get there eventually. Uh-uh, does not work that way. You have to be very, very, very specific like 8k definition. Forget 4 k video.
Right? Forget 20 80, 720 p. Can't use that for nothing. No. We want an 8 k vision.
We want it to be extremely detailed and specific where you can see it for your inner eye when you visualize that on it. And the reason why is because making it that specific does 2 things, a, it forces you to resolve contradictions. There's like, I want this, but I also want that. I want this, but I don't wanna sacrifice this. So there are all kinds of chart contribution.
I want this, but my wife wants something else or my husband wants something else or my kids or whatever or I feel like all those fictions we want to resolve and really decide, what is it, thermally, resolve all of those little conflicts in your goals. Because if they don't get resolved, they create contra pull. So you have one side that's like, yeah, I want it, but they're in all these conflicts, like, pull away from it. And at a deeper psychological level, what happens is that we have what gay Hendricks termed upper limits. We have beliefs that say, if I have too much of success, love, well-being, joy, good things, unconsciously.
We're not comfortable with it. And so we're gonna do something to take ourselves down a notch. A classic example of this are lottery winners. They win $1,000,000 in lottery, and then typically a couple years later, they're back to level that they were at, maybe even lower. And in the process, oftentimes, it will have destroyed relationships and their health.
Because they weren't prepared to handle the money because it's not about just the money. It's about the amount of love, success, well-being, that we can have and feel okay with. This is very important. And this is all unconscious, so we're not even aware it happens. We'll get into arguments, or we'll have accidents or we will just do something stupid and lose money or we'll worry or we'll there's all kinds of ways that we bring our levels down when we start to feel too good.
And what having the vision does and really seeing it at 8 k does for you is it allows all of those things to surface so that you can deal with them. I have a whole separate training in our Simplero academy. I work with people on their upper limits all the time because this is one of those things that just stops people dead in their tracks because the subconscious mind is a million town time is more powerful than your conscious mind. So if there's a conflict, the unconscious mind is gonna win every single time, so we need to suss all of that negative programming out or all of that unhelpful programming. It was good.
It was helpful at a time because it got you to survive to this point, but now it's no longer serving a purpose and we need to root that stuff out so that we can get you to your vision, and that's the second thing that I have any 8 k vision does for you. So what I want you to do is write down your definite chief aim, make it specific and detailed, not too many words. Bullets, maybe a drawing illustration, something like that, but what we want is something that you can review at least twice a day. First thing when you wake up in the morning and last thing before before you get to bed at night. And ideally, you wanna review it multiple times throughout the day, so have triggers so that every time you open your computer or get out of the house or get on the subway or getting a car or whatever you review your definite chief aim.
The more you see it, the better because it's gonna remind you, oh, yes. This is what I'm working toward, and that's gonna stop you from drifting. So I want you to write down right now your definite chief aim. It's gonna evolve or time. And at some point, you might realize I don't want this anymore.
You change it, you can absolutely change it. But you need to have an outcome that you're going for. Otherwise, you're gonna be wasting effort. And like I said, you need to be way more clear than you think you do, and you need to be way more strategic and intentional on your path to get there. Than you probably think you do, and you have to be crazy aware of all of the shows.
You are subcon just blocks or contract forces in your subconscious mind because otherwise, they're gonna stop you and they're gonna win over what you consciously want. So write down your definite chief aim in the worksheet below. Make sure you include all the different areas of your life and have it in a place where you can keep revisiting it over time. Alright. Thank you very much.
And I will see you in the next video.
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