Transcript
Alright. People, this is so fun. These are my favorite people, not those cheaps. Cheap people who just go for that. I was just kidding.
Great, guys. Great to see you. So alright. So now is where this session is where we we go. We start workshopping.
We answer answer all of your questions, and then we can start workshopping this stuff. So you can share with me, like, who's your who's your dream customer, and I can help you get more and clear on that. And or what's the problem and what's the outcome and see if I can help you kinda I call it workshop it, like, getting getting deeper into the thing. So that's what we're doing here. So, yeah, let me know.
Who wants to go first? This is all based on your questions, you go to the reactions tab and you hit that, you smash that, smash that raise hand button there. And then I will bring you on. So, yeah, smash it. Smash that button.
Was that was that helpful this morning? This session this morning? Or afternoon or whatever it is for you? Yes. I see two thumbs up.
Nice. Let's see if I can do the no. Where's my reactions? Whatever I do, I don't try to do those reactions, they pop up. Whenever I try, try, they don't.
Come on. You guys are rock. You're the best. Alright. Fantastic.
Alright. Well, I need someone to actually be courageous and raise our hand and and in engage with me or we're not gonna get anywhere. So who's gonna be the the the courageous first person, the the icebreaker that jumps in there and is like, Alright. Here's my dream customer. I want alright.
There we go. I want help or I have a question or something. Alright. There we go. Great.
Okay. Jim or you? Gina Margulia. Let's see here. As to unmute.
Yeah. Yeah. I see hand signals. I see hand signals. Alright.
Oh, there we go. Now the hines are popping and popping and popping. Everywhere. Good job people. Good job.
Alright. Gina, Maria, How do you Oh, there we go. Almost was just flying my heart. I don't know what was going on. Okay.
What am I raising my hand to? I'm sorry. What what are your is in your hand too? Do you have a question, or do you have a No. Yeah.
I do. Because I did the other intensive that you did that you didn't split it up into 5 days from Amber. That was, like, Yeah. And kind of have, like, the skeleton setup. But this was like a tech question.
So my website that I have on Wix just went live this past weekend. Mhmm. And and looking forward to building the program But I want them to, like, the branding to be Simplero. How do you do that? Got it.
I'm gonna refer that to our our concierge team or some other teams to help with that, that's not that's not the topic for today. But I appreciate the question. So the topic is And then Everything we talked about this morning. No. No.
Your client like, who the client is and what the pain point is and what the solution Correct. Okay. Yes. Client is woman women who are probably between, like, 40 70 They're struggling. They're stuck.
They're unfulfilled. They're run by their eagle in personality and really want more. Mhmm. So then you start to really identify what the issues are given underneath the aisle is here, underneath what people are asking, and you start peeling the layers, reframing the situations in their life so that they can see them in different ways, and they're able to take action Release the gripping fear and take action to increase their self worthiness, They're lose their gripping fear, move to self love, and fulfillment. How's that?
Yeah. That sounds like something people want. Yeah. Sweet. Alright.
Thank you, Jim. We've got Susan. Susan. Hi. Hi.
Higher. Wow. Well, I missed the best in the middle there because I got an important phone call, but we have figured out that our dream customer are a woman. We almost just have woman on our courses. We really, really like to find out to see who our dream customer are as a male.
Mhmm. We really want to reach out for for for the men. So and we know they are there because we have often, we have 1 or 2, maybe, on each course. And they are so lovely. They are so good.
And they are very, very serious because it takes it takes a lot of courage for them to join us. Actually. And we are 3 women, and and we really love to love to work with women, of course, but but we know this is for all people. And and we are trying to figure out our dream customer to, you know, spot the the ads on. And we always end up with woman.
Yeah. And, I mean, the question is that's problem, or you just, like, lean into that and say, hey. The that's that's who we're for. And you're always gonna get a few guys who buy it even though it's Like, even if all your communication is poor women, that you have to still happen, and that's fine. Or, yeah, you can say say, alright.
We want we we we want them, and and then you need to see if there if there's a different way that you need to talk to them or, like, they they feel the problem in a different way. They have a different problem. Yeah. Yeah. Yeah.
Yeah. That's a challenge. And and we actually talk about this me being here yesterday, and we have this corporate meeting today. And my 2 colleagues are very jealous at me being here. Yes.
And we decided to do this as a workshop. The things we are doing now to grow our business. We are trying to get to the international market. As we speak, we are having our 1st international course this year. So it's it's this is big for us, and this is a big a very good way to grow.
So thank you for doing this. My pleasure. Yeah. And notice here too, by the way, like, if you look at the faces on screen here. Most are women.
Right? Yeah. It's it's depending on your your marketing yard is what you're trying to do. Like, it's it's not uncommon. Like, there's like, you know, in our market, there's a lot of of, you know, stay at home moms or, like, moms like, who had it women who had a corporate career, and then they have kids.
And then they're like, oh, I don't wanna go back to corporate, and then they find out they want an online business. That's a huge part of what's happening here, and so so that will just skew the audience more female by its nature. Right? So And we're not particularly targeting, you know, women over men, but it just it just happens organically that way. And That's totally fine.
We also have a lot of retired people who were like, I'm retired now. I don't wanna go go back to like, I'm bored. I want something to do, something that is meaningful. Maybe I could, like, do a second career this way. And for some reason, the men are not as active at that.
Like, you know, I'm, you know, women live longer and all these things. And so, again, that's it's, like, just my parents. I my they're both known as Norris, They're in their eighties now, and my mom is a member of St. Faroe. She uses a software, and she does painting and coaching and courses and whatnot.
And My dad doesn't. He watches TV. So Yeah. He gets desires in life. Yeah.
Good good good insight. I take that with me. Yeah. Alright. Yeah.
Thank you, Susan. Appreciate it very much. Alright. Yeah. So questions or do you wanna drill into your just questions any questions about the things that we discussed this morning?
Or if you wanna drill into your dream customer or your your the problem or or outcome, happy to workshop that with you. So Would that Carol in? How can I serve? Hey. Yeah.
So this has to do with my what? I told you I'm rebranding. I'm trying to get more specific in my people because I I was a general business strategist for so long. And I had a mastermind. It was 12 months, and I ran it for about 3 years, and I'm really phasing it out, and I'm doing a shorter term program.
What I fine or found difficult, especially in 2023 because it wasn't so difficult before, is that I noticed that people are less likely to join a longer term program. And but my specific question is, when you're when there's not a specific outcome, and it's it's general business strategy, Like, how do you articulate that in a way that really gets people to see that you're different? Because I work with entrepreneurs. I work with women. I market to women, but I do attract men.
I have 2 men in the course that I just launched. Out of 9, which is interesting. But, you know, you're all I'm always told, what's a specific outcome? What's their pain? Well, they don't they all want something different.
Mhmm. They wanna grow their business. But apparently, that's not specific enough, especially for the group that I'm targeting, which is a little bit older, and they are in a totally different place and say somebody who's forty or even fifty years old. So yeah. So what do tell what do people tell them when you ask them?
What is it? What is their problem? Or what is their Well, this is interesting because they would say messaging or they would say marketing, but now what I'm hearing is I'm scattered. Mhmm. I'm out of alignment.
I feel out of congruent with myself. Mhmm. And I can deal with that because I'm a human design reader. And I I'm good at, you know, bringing them back into alignment, but it's it's not really it's not really working in my marketing. Mhmm.
So I need to get something a little more When you think to that, like, feeling out of alignment when you when you use when you leave with that, that doesn't resonate with people? Not enough people to not to get them to buy. Mhmm. Yeah. Yeah.
So what you like, definitely talk to people, like, and get get their insight like, in in the 5 wise years, I'm like, I wanna grow my business, like, why? Like and why why are you not growing your business? Why are you why are you stuck? Right? What is the problem?
Get people to to articulate their current situation, their fears, their uncertainty, their their what they think the problem is Because that, you always wanna commute connect with people where they're at and where they think they're at even if you know better. The reason they need help is they they they don't know. There's something they don't know. But I would be curious if you if you look back over the clients that you've worked with and that you had the most fun with and the most success with, and that had money to pay. And it was just like the best, like, elf.
Right? Easy lucrative fun. Clients, was there a pattern there? Like, were they stuck for a specific reason? Was it about like leadership or team or branding or marketing strategy or legacy or, like, what was it really about?
And could you own a thing there? Like, maybe the thing is, like, you mentioned that you have some doubt that are older and that are younger and they're very differently. When you're older, you're thinking about, like, well, I can't keep doing this forever. Do I sell the company any? Do I hand it off to my kids?
Do they even want it? Like, how am I gonna retire out of this business? Like, those are very specific concerns that they have. That is something that you could choose to be the expert on. Right?
And then only we'll we'll work on that. And then you're gonna get some you're always gonna have a halo effect just like Susan and I were talking about. Right? When you're when you were talking about, when you focus only in women, you're still gonna get some guys. Right?
So but but if you can be very clear, like, this is the problem that I saw, it becomes a lot easier to attract the clients. Okay. The the issue that I'm seeing for women who are older is they don't have the ambition. They say they do, but they they really value freedom more than any thing. And I I don't blame them.
And this is why I I'm shifting because I see women, especially who are getting older, and they're pushing, pushing, pushing. They they don't they don't see a way out. Like, they're still building. And I'm trying to say, well, you know, your building days are over. Now you've gotta start leading.
Yeah. That seems like a I mean, that that seems like a very clear message to me. Okay. Alright. I'll leave with that then because I like it.
Yeah. It's really it's really the issue that I'm seeing. I just don't know that they see it or that they're there yet. Or if they're thinking that. And I think that's that's a case where, like, their problem awareness in the sense that they they can feel something is off.
And if you then can name it, right, they're already investing presumably in their business or, like, they're they're already spending money. So I think that's fine. So then if you can articulate the problem in a way that they're like, oh, shit. That's that's it. They're gonna wanna buy from you.
Right? Exactly. Yeah. Okay? I like that.
Yeah. I would yeah. Definitely try that, like, in your your like, just post on social media about this. Like, I see so many women that have businesses, and they're they're older. They're in their, like, sixties, seventies, whatever it is.
And they keep building, like, their 40, and you can't do that. Like, you just literally, what you just said here, like, post about that, over and over again for a while and see what kind of response you get. And then you can test different angles. But, yes, this is I I think there's something there. Okay.
Good. Thank you. That's helpful. Yes. My pleasure, Caroline.
And and we go to Norway. Is it Atlas? That's correct. There's no way. Right?
Yeah. Well, thank you for yesterday's journey too. It's my wife. I don't I don't I'm not sure if I'm a really got my specific why yet, but still I'm at least I'm much close to it. But my main challenge with today's topic is to to to really to be specific on my dream customers.
And does it have to be somewhat specific? We talked about creating an avatar as it is just one person. Mhmm. That's a huge challenge for me. And My my main program, my new mentor program, I've had 25 people through that program, and they're also diverse.
So there it's it's not easy to find out who they are as one person. So so my my question is, If I am very consistent in which I am in my messaging, I attract the people who want this. Mhmm. So can I do it the other way around? So if I just stay consistent in my messaging, I attract the dream customers.
So is that what you think? Yes and no. Right? Yes. I mean, you're definitely onto something here.
Like, what you put out is what's gonna attract people. So you wanna put out the the right things. Right? The things that are natural and, like, real to you and that you care about. Mhmm.
If you keep putting out stuff, you're very consistent in your messaging, but it actually doesn't resonate with the person that you would most like to work with. It's not gonna work. Right? But what I would say is is I think it's about looking at a different level or through a different lens. Right?
So one thing we know about your people is that they're leaders. Right? There are leaders in an organization somehow Are they leader owners or are they leader, you know, hired? You know? Maybe they can be either.
Or or maybe there are 1 or the other. Yeah. Mainly high of that. Mhmm. Yeah.
Okay. So that's a good distinction. Now you've already narrowed it down from 8,000,000,000 people to a lot less. Right? And then maybe they're all in Norway, and then that narrows it down further.
Okay. So now we've got something. And then it's like, what kind of circumstance are they in? Did they just get promoted? Or did they get promoted a year ago, and then they realized, oh, shit.
I need to grow now because I'm like, I don't I don't have a success in this after my promotion that I thought it was gonna be or Like, what's going on in their lives that they realize they need help? Yeah. I I agree, but that is I don't find any specific answer to that. If I look at the people, I've been working with June the last couple of years. And and but still they resonate with me when I'm working with them.
That's amazing. Yeah. And so maybe it's, like, it's maybe it's Like, maybe you're doing right. Right? Maybe you just keep doing what you're doing.
Or Maybe there's another level. Right? They're like, are they typically in a certain age group? Is it typically a certain industry, or is there if you pick your 5 favorite people that you've worked with throughout all of the years, and you write down what made this person might have one of my top 5 favorite clients to work with. What was it about them?
And you do that for each each of the 5, and then you compare, and you see if there's some similarities between them. Some overlap. Like, what was true about them? What was not true about them? What was true about some of the people that I didn't like as much though were not true about these five?
I think that could be a really, really helpful exercise for you. Yeah. So And and, still, also, when I did the answer in the He's the green customers. I said me in there. They Yeah.
They're there today. But, I mean, may I maybe I can be the avatar. I mean, I I've had that journey. So maybe I can be that. Yeah.
Exactly. I mean, no. You have a 100% you can. Right? That was and that was the one that's very things I said.
It's like, yeah. You're usually, you are your own avatar. Like, you 5, 10 years ago, whenever it was, is your avatar. And then the question in order to find that a little more clearly is like, what was it about you? Right?
What was it about you that makes you the the that made you wanna that that may that caused you to have this problem and that made you wanna solve it. And that made you actually go solve it. A lot of people have problems that they're not aware of. A lot of people who want to solve things and they never do. Right?
So What was it about you? Yeah. Okay. Yeah. Then I could I'm gonna do that journey in myself, find out all those details and try to materialize on it.
And I'm gonna use myself, but still, I think, it it could be the most easiest communities because it the other way around is a challenge. Yeah. Totally. Yeah. Yeah.
Absolutely. Yeah. And And seriously, like, once you once you have it, you're like, yeah. Like that, you feel it. You can feel like, okay.
I've got something here. This resonates. This makes sense. Yeah. Perfect.
Thank you, Connor. And it doesn't have to be complicated. Right? We we Like but in my experience, it's like a it's like a discovery or bubbling up. Gay Hendricks talks about wonder questions.
Those are questions that we ask that we're like, I'm gonna wonder about this. And he was like, open ourselves up for the answer to arrive more than like, it's not a linear thing. Right? There's there's a a an an author researcher and thinking called named Edward DeBono. I don't know if he's still alive.
I think he's passed away, but he wrote a bunch of books on, I'm thinking. And and one of the things he talks about is lateral thinking versus linear thinking. So lateral thinking works in in leaps and jumps, like intuitively. Like, show them. Like, like, most scientific discoveries are actually intuitive insights.
But then we go back and we use linear thinking to prove it, to to, like, to Yeah. To to logically reason why it's true, but we didn't arrive at it by moving linearly from one step to the next to the next. We arrived at there, and then in a flash of insight. I was like, oh, fuck. This is it.
And then we can say, oh, alright. Now I get it. Like, I'm this makes sense. I can read why this is the answer. So to me, this is kind of one of those lateral thinking sizes.
One of those and wonder wonder question exercises, and and it'll land in the, like, yes. I can see if it doesn't make sense. So Yeah. Okay. And meanwhile, you just keep doing what you're doing.
Alright? Yes, ma'am. Most definitely. Thank you. Like yeah.
The more that you just beat you, exaggerated, like, be you louder, be you a little bit more than you maybe normally would be. Like, that's that's the winning recipe. You're gonna attract people who like you. Right? That's why as Dan Mortel says, like, do you have friends Do you have friends who like you?
Right? So if the answer is yes, then chances are if you just put yourself out there, you're gonna find people other people who like you as well. Alright. Good job. Thank you, Evelyn.
Alright. Let's hear from Matt's. Matt's? Yeah. Yeah.
Can you hear me? Yes. I can. And I'm enjoying it. Me too.
I just thought, can we do it like this? I haven't been writing something of the who the the pain and the dream customer. Can I just read the list for you and then they will I will hear your even better if you if you copy paste it in the chat because I I process better if I can read it at the same time? Yeah. That's a bit difficult because I have the meeting in on the phone.
Oh, that's good. Go first. Can do it afterwards, and perhaps you can check it. Yeah. Yesterday, we talked about sleep walking through life.
If you remember, like, wasting a way to work, perhaps escaping your real life, your dream life because perhaps there are relational or domestic issues Mhmm. That pushes you more into working and focusing on your career instead of solving and being the leader in your personal relationships. Is that something more specific for the customer, the RIM customer? Yeah. I think I understand.
Yeah. Yeah. Yeah. And can we do it like this? I will post it in a chat.
You can talk to someone else. Main time, and then you can come back. Yeah. Eric. Thanks.
Let's do that. Perfect. Thank you, man. Alright. Marian, keto, Nordic.
There you go. Hi. Hey, Marianne. Hey. Hi.
Hi. Yeah. Now with That was a Danishism. Hi. Okay.
I've been in the keto organic business for some years now, and it's started out with weight loss, my own hero's journey, and then I am back on my second hero's journey, you know, creating weight loss courses. But I have improved my knowledge of all these things, and I am trying to transition my my my courses to I mean, actually to get another customer, not the traditional weight loss customer. I I need to I would like to be able to engage a like an elderly couple who are dedicated to staying slim and fit for the rest of their lives. Adopting some of the ketogenic aspects, not necessarily a strict ketogenic diet. And I tend to sell a I actually got a very comprehensive course, but my customer tends to be still be people who want to just the weight loss aspect of it.
And not this I mean and and and they are in in my perspective, if they are actually difficult customers, clients, I also do live coating on Zoom and all sorts of things. Because somehow, my course has been too big, too comprehensive, too difficult for the average weight loss customer if you get my point. Mhmm. And I wanna attract those high end customers. Who have the dedication and the money to actually, you know, start engaging in, you know, a truly, you know, life changing experience.
Yeah. So how do we do that? Yeah. Exactly. How do we do that?
Yeah. Well okay. So So one of the things we talked about, right, is, like, a starting crowd, you know, a a strong pain or desire. So if you're overweight, that's, like, usually, like, a strong pain in desires that motivates people to move. So if you're gonna target people that are not there for the weight loss, they're not overweight.
Like, what is the pain that they have? Yeah. But the pain is all the all these, you know, diabetes, all the lifestyles induce disease that we actually Mhmm. That that so many people are actually suffering from when they get into my age. Right.
Yeah. So, I mean, that's that's what you talk about or you talk about the pleasure, the toward, right, of of what life could be like Yeah. When you feel a home in your body and you feel like you you have energy and you don't have to diseases and all of that stuff. Right? So Yeah.
Yeah. Depending on who you would what kind of client you would rather work with. You choose to go either away from or toward. There's a Dan Kennedy says, that in is one of the OG, like, marker marketing teachers. But he has a thing where he says that that in the in the business of teaching people how to make money, for example, like, it's you there are only 2 kinds of clients.
There are there are only people who are, at the bottom, struggling, not making any money, and and wanna get out of that. Or there are people who are already, like, quite very successful, and they're practicing the slight edge. And the there's not really much in the middle. And the reason I bring this up is, like, that there might be a parallel here with you, right, of of, like, the people who are kinda at the bottom, they're struggling and and and you're like, yeah, I got I've done enough enough of that. Right?
That can be a very heavy energy to work with. And then the chances are, that that maybe what you need to do then is go for those people who are already successful and happy and doing really well, but they're practicing a slight edge. So they're already investing in their in their health. They're already investing in themselves in many ways, and they and they can see that your thing could give them maybe just one idea or insight or new thing that they weren't aware of. So may they might already be aware of keto, and I've practiced it, and and and like, had some experiences, but there's something about how you do it and how you talk about it or teach it that unlocks something for that.
That might be an angle. Yeah. I have I have some of these very, very dedicated high end customers who actually wanna pour a lot of money into this but but I can't survive on just having 1 or 2 of those empty to attract more. So what do I do? Do I sort of split up my courses that high a high end course and then another course?
Or do I do I what what do I do? I seem to get pretty stuck here. Yeah. I mean, I would lean towards letting go. You know how like, sometimes you have to throw something out Nord's mixed room for something new.
Yeah. Maybe you just and this is not financial advice. But maybe you just let go of the lower group that you don't wanna work with anymore. And then really focus on the on the on the dream customer that you truly wanna work with. And, of course, you need to, like, do what you need to do to be safe financially in that transition, but energetically.
And within you, like, just choose like, I don't wanna work with these people Lima is saying you make a course for those people, you might but you're still gonna have to market it and, like, pour a lot of energy into communicating with and and reaching those people. And and but maybe before you actually make the gel, just inside of you decide that that's what you're gonna do, before you actually make the jump, like, really spend some time getting to know that dream customer that you really wanna track. Like, I'm just speculating here because I don't know Like, when I said the thing about the slight agnole songs, I'm I'm I don't know if that's true for your audience, for your market. So don't make a decision based on that alone, really start to explore and talk to those people and find out. Yeah.
But the problem is also that my my cause at the moment is is not very expensive. It seems to attract people that I do not wanna work with, but Racing the price is also sort of a wow. Is that something I mean, If I were to raise the price, I would have to increase the price of my course quite in order to attract different customers. Yeah. Price and quality seems sometimes to to go hand in hand.
Well, I mean, price and perceived quality. Right? Like, we own expect that a and a more expensive wine is better, whether it is or not. Right? I know.
Yeah. And but also so, like, typically, people at the lower end have more time than money. People at the higher end has more have more money than time. And so So people at the higher end are gonna need something different. So it's not just the same course.
And one of the things that gave me pause was you're saying, like, my course is very comprehensive, but, like, they just want this part. Like, our job like, it's very easy, and I'm not saying you're doing this, but I'm saying, I've done this, and I see that a lot. It's like, we get so excited about all the things that we learn that we wanna teach every that everybody all the things. But the only thing that we get paid for is to solve problems. And deliver outcomes.
And what they want is the shortest path from here to there. And if they wanna go deeper, sure. Do a certification or, like, an education or something. Right? Yeah.
Or or to have a q and a, and they can't ask questions there. But, like, what is the format that it would actually be ideal for people who have money and are investing in this and they are successful in in life in general, and you can help them. Yes. Thank you. Yeah.
My pleasure. Alright. Thank you. Alright. Let's go Matt's again.
You got the did you post the thing? Yep. Alright. I did. Scrolling back here.
Oh, yeah. There we go. Let's go. Okay. There you go.
Sleep walking through life, wasting away of work, escaping early life. Yes. Alright. Great. Escaping the relational relational domestic issues, best things have an worker in corona set.
Yes. Yeah. So I can read this. What's your question around it? Yeah.
It it's basically what should we focus on when we target the dream customer, the the the who, the the major pain in their life, what's the issue? Is it is it actually the relationship issues, or is it more of a bad conscience over being working too much and focusing on the career and not having time over for their spouse and their children or so on. Here's what I'm gonna do. For the for the benefit of everybody else. So this is what what Matt sent some splitting it up here.
So these are, like, different different descriptions of the avatar, right, of the of the dream customer Yeah. In different pains and problems. Like, I would say, like, all of them. Right? So start, like, start creating content around each and every one of these and just see what can do with more.
And what kind of people resonate with it more if they're the people that you want. Right? So just like Yeah. Each one of these comes an email. It becomes a a you know, like, an Instagram reel, a like, a YouTube video.
And, like, each one of these can be 10 videos, 10 posts. Like Yeah. Yeah. There's one posts a day for each of these. Right?
Like, just start talking about this over and over again and you're gonna see which resonates more and who it resonates more with. Alright. Yeah. But yeah. That's a a good idea.
For everybody here, remember, like, I'm not your market. Right? Maths is not your market. These are the people here like they might be, but but chances are we're not. Your audience, your market are the ones that decide.
What works, what they resonate with. So Yeah. All in putting it out there and then seeing how people respond. Yeah. See, look at the responses and and go from there.
Mhmm. And after I posted it in a shot, I also wrote something about the pain. I mean, it could be divorces, arguments, regions complex competitions with their spouse perhaps. They are both in their work and career. Mhmm.
The the other part of the life, perhaps the house, the car is falling apart because they are too busy sending to their career and work only. Perhaps. Yeah. Yeah. All of these are pains.
All of these are real. Like, people suffer from these. Right? So you just talk about it and talk about it and talk about it and talk about it. And talk about what they need to do to get out of that pain.
And a bunch of people are gonna be like, alright. Fuck it. You're right. Like, like, save me. Right?
Like, you know, help me here. Yeah. They're gonna reach out and then you work with them. And what's brilliant is, like, we we tend to think that we need to do so much. But if we get the people who are already motivated, they wanna solve this.
Like, you just kinda Like, especially, group programs are freaking awesome because you do people together and they solve their own problems, together. They solve each other's problems. Right? You don't need to do a lot of heavy lifting. Just get together, and there's, like, there's no chance when you get of these people together in a room for a weekend.
If you get out and you go ghost hiking, mountain biking, you get out Yeah. And you do some activities together. They're gonna come home changed. Yeah. Exactly.
You're a lot. Yeah. It's like a a form of group coaching is that that where they they will start coaching each other and share their similar problems. Yeah. Exactly.
Right. And Marian, keto, Nordic, like, same thing to you also. Right? Like, a group coat program. Like, I think a lot of people, especially people who are older, like, they get lonely isolated.
Like, you friends, like, drop off and and and, you know, it's hard to make friends when you get older. And and so you kinda feel feel more easily feel more isolated and lonely, and then you have these health issues and bylaws. Just giving them a a place to meet and come together of like minded people who are who are or have succeeded in life and are facing some challenges that they're not sure about what to do when there's some fear and concern there and and they're but they're willing to invest and grow. Right? As an adult, as an older person maybe that hasn't lost the the the the drive in life, the desire for for more, the desire to make life better Like, that's not too common.
So just being able to bring people together that have that shared desire that shared sentiment and just spending a weekend together, it's gonna be life changing for those people. Right? They're gonna wanna be hooked into that. Forever. Yeah.
And then the keto becomes the the the excuse kind of to bring people together, but it's really not what it's about. It's about the community and it's about them just helping each other and you facilitate that so that it gets the right structure and framework. It becomes so easy. I I just got an idea on another type of dream customer. Mhmm.
If if I can share that, then perhaps it's people that are in a relationship and run a business together. Yeah. And with all the issues that is associated to that as well, Because yeah. Yeah. And then we have some we have some experience from running a a group coaching with that.
So Not that there was obvious. I mean, they started being quite honest right away. And said, like, sometimes we wanna kill each other because we are so irritated and so on. And the the other couples can relate to that as well. Yeah.
And what's great about that is you know if you're you are 1 or not. Right? That's kinda what we what we're trying to do with the dream customer, the who is part of it is being able to call out to the dream customer, and the dream customer is like, oh, shit. That's me. Like, this is for me.
Right? I feel hit by this. Like, are you in a you know, are you running a business with your spouse and sometimes you feel like you just wanna kill each other? Like Yeah. I think the right person is gonna know that instantly and resonate with them.
Yeah. Yeah. And it is like, yeah. We just help everybody with their business. And, like, if you have any problems, let me know.
It like, yeah. I guess, a problem. Yeah. Like, like, you know, there's no we don't have enough there to grab onto it to feel. Yeah.
That's very good. Alright. Thank you, Matt. Thank you so much. Thank you.
Alright. We're gonna go Lena, and then we're gonna be out of here. So, Lena, you are the last for today. Yes. Hello?
Oh, can you hear me? Yes. Yes. I'm also from Denmark for you. I'm quite new in the business and haven't had a customer.
On this journey right until now. Mhmm. And my biggest issue has been procrastinating in the past 6 months. And that will also be the main problem for for my customers Mhmm. To to stop this procrastination because it it covers over a life lift in Sierra, you can see.
Yeah. And and there there's a lot under that. How they keep themselves stuck and alive and tell themselves, why does should should keep being stuck here? But on the other side, they're also complaining on being stuck where they are right now. Yeah.
So So the main point is to to stop procrastinating and self testing. Yeah. And these are did you say these are these are people who are in business, or are they just anybody? It's a female Simplero with life. They can be everywhere.
It it's it's a private person's cycle after. Got it. Okay. And so, yeah, who is your dream customer? Yeah.
Actually, my my best dream customer is a a wholesome. Okay. Because I have something with horses as well. I actually just divided my course into 2 different so there's one for females without horses and 1 for females with horses because there's something in extra when you have a horse. And and it's about building your own foundation, you can say, and and get a better relationship with yourself and get clear on your goals and dreams in order to to achieve this Yeah.
You can see the live feed from here. Yeah. Got it. So it's a it's a woman idea of Dream customers, one with a horse, that is living life and fear. And they want what would they what would they do if they didn't have fear?
They they would actually go they they would know what to dream about when they're quite honest, and then they would take action on on what they're doing about. It could be a better work to move somewhere else, to travel move, perhaps get a new partner, it it can be anything Yes. Yeah. So they're so they're so stuck in the fear that they can't even feel themselves in what they truly wanted life. Yeah.
Exactly. Yeah. So that's the pain, and that's a very clear specific pain. And and then, yeah, the the result, the outcome is that now they know what they want. They know what they wanna do, and they're taking action towards it.
Yeah. Yeah. Okay. Yeah. That's do they have money?
Yes. They they will have to have some money. Yeah. Yeah. Yeah.
I mean, that that seems that seems fairly clear. Yeah. I would I would definitely see, like, are they are like, what age are they in? Are they professionals? Like, they're probably someone that have either have a successful career or have a a husband that has a successful career so that they have the money to invest in this and time to invest in it and that that kind of stuff.
Right? Yeah. They they will have both time and one needs to invest in it, and and they will have a career or some sort. Perhaps they're not satisfied with the career they have, but that could be a pain point, for example. Yeah.
Right. So yeah. And it it's a women, and I think around thirty to fifty five year old, Yeah. Yeah. Yeah.
30 might be a little young for this, but maybe not. Like, you you you'll find out. Like, it doesn't matter. Right? You'll you'll find out.
Yeah. They could be yeah. Exactly. Yeah. Alright.
That's awesome. Yeah. Great stuff. Yeah. Appreciate it.
Thank you so much. So tomorrow, we're gonna talk all about the the you know, where are they and what have they tried already and what are you doing that's different. So that's gonna be super helpful for you and for everybody else. To get more cleared, but for the next steps in this process. So, yeah, thank you everybody for showing up.
This is super fun. I really enjoyed I really enjoyed spending time with you guys and exploring all of this stuff together. So get excited for for another amazing day tomorrow. And thank you for your questions and your your input and your feedback and for for being active in the chat and all about really means a lot to me. I I really feed off of your questions a lot a lot.
So so appreciate you jumping on with your with your questions and your your insights are also really feed on on your feedback in the in the chat. So thank you so much for that. Alright. Looking forward to seeing you all tomorrow. You will.
Bye bye.
Module 1
Transcript
Alright. People, this is so fun. These are my favorite people, not those cheaps. Cheap people who just go for that. I was just kidding.
Great, guys. Great to see you. So alright. So now is where this session is where we we go. We start workshopping.
We answer answer all of your questions, and then we can start workshopping this stuff. So you can share with me, like, who's your who's your dream customer, and I can help you get more and clear on that. And or what's the problem and what's the outcome and see if I can help you kinda I call it workshop it, like, getting getting deeper into the thing. So that's what we're doing here. So, yeah, let me know.
Who wants to go first? This is all based on your questions, you go to the reactions tab and you hit that, you smash that, smash that raise hand button there. And then I will bring you on. So, yeah, smash it. Smash that button.
Was that was that helpful this morning? This session this morning? Or afternoon or whatever it is for you? Yes. I see two thumbs up.
Nice. Let's see if I can do the no. Where's my reactions? Whatever I do, I don't try to do those reactions, they pop up. Whenever I try, try, they don't.
Come on. You guys are rock. You're the best. Alright. Fantastic.
Alright. Well, I need someone to actually be courageous and raise our hand and and in engage with me or we're not gonna get anywhere. So who's gonna be the the the courageous first person, the the icebreaker that jumps in there and is like, Alright. Here's my dream customer. I want alright.
There we go. I want help or I have a question or something. Alright. There we go. Great.
Okay. Jim or you? Gina Margulia. Let's see here. As to unmute.
Yeah. Yeah. I see hand signals. I see hand signals. Alright.
Oh, there we go. Now the hines are popping and popping and popping. Everywhere. Good job people. Good job.
Alright. Gina, Maria, How do you Oh, there we go. Almost was just flying my heart. I don't know what was going on. Okay.
What am I raising my hand to? I'm sorry. What what are your is in your hand too? Do you have a question, or do you have a No. Yeah.
I do. Because I did the other intensive that you did that you didn't split it up into 5 days from Amber. That was, like, Yeah. And kind of have, like, the skeleton setup. But this was like a tech question.
So my website that I have on Wix just went live this past weekend. Mhmm. And and looking forward to building the program But I want them to, like, the branding to be Simplero. How do you do that? Got it.
I'm gonna refer that to our our concierge team or some other teams to help with that, that's not that's not the topic for today. But I appreciate the question. So the topic is And then Everything we talked about this morning. No. No.
Your client like, who the client is and what the pain point is and what the solution Correct. Okay. Yes. Client is woman women who are probably between, like, 40 70 They're struggling. They're stuck.
They're unfulfilled. They're run by their eagle in personality and really want more. Mhmm. So then you start to really identify what the issues are given underneath the aisle is here, underneath what people are asking, and you start peeling the layers, reframing the situations in their life so that they can see them in different ways, and they're able to take action Release the gripping fear and take action to increase their self worthiness, They're lose their gripping fear, move to self love, and fulfillment. How's that?
Yeah. That sounds like something people want. Yeah. Sweet. Alright.
Thank you, Jim. We've got Susan. Susan. Hi. Hi.
Higher. Wow. Well, I missed the best in the middle there because I got an important phone call, but we have figured out that our dream customer are a woman. We almost just have woman on our courses. We really, really like to find out to see who our dream customer are as a male.
Mhmm. We really want to reach out for for for the men. So and we know they are there because we have often, we have 1 or 2, maybe, on each course. And they are so lovely. They are so good.
And they are very, very serious because it takes it takes a lot of courage for them to join us. Actually. And we are 3 women, and and we really love to love to work with women, of course, but but we know this is for all people. And and we are trying to figure out our dream customer to, you know, spot the the ads on. And we always end up with woman.
Yeah. And, I mean, the question is that's problem, or you just, like, lean into that and say, hey. The that's that's who we're for. And you're always gonna get a few guys who buy it even though it's Like, even if all your communication is poor women, that you have to still happen, and that's fine. Or, yeah, you can say say, alright.
We want we we we want them, and and then you need to see if there if there's a different way that you need to talk to them or, like, they they feel the problem in a different way. They have a different problem. Yeah. Yeah. Yeah.
Yeah. That's a challenge. And and we actually talk about this me being here yesterday, and we have this corporate meeting today. And my 2 colleagues are very jealous at me being here. Yes.
And we decided to do this as a workshop. The things we are doing now to grow our business. We are trying to get to the international market. As we speak, we are having our 1st international course this year. So it's it's this is big for us, and this is a big a very good way to grow.
So thank you for doing this. My pleasure. Yeah. And notice here too, by the way, like, if you look at the faces on screen here. Most are women.
Right? Yeah. It's it's depending on your your marketing yard is what you're trying to do. Like, it's it's not uncommon. Like, there's like, you know, in our market, there's a lot of of, you know, stay at home moms or, like, moms like, who had it women who had a corporate career, and then they have kids.
And then they're like, oh, I don't wanna go back to corporate, and then they find out they want an online business. That's a huge part of what's happening here, and so so that will just skew the audience more female by its nature. Right? So And we're not particularly targeting, you know, women over men, but it just it just happens organically that way. And That's totally fine.
We also have a lot of retired people who were like, I'm retired now. I don't wanna go go back to like, I'm bored. I want something to do, something that is meaningful. Maybe I could, like, do a second career this way. And for some reason, the men are not as active at that.
Like, you know, I'm, you know, women live longer and all these things. And so, again, that's it's, like, just my parents. I my they're both known as Norris, They're in their eighties now, and my mom is a member of St. Faroe. She uses a software, and she does painting and coaching and courses and whatnot.
And My dad doesn't. He watches TV. So Yeah. He gets desires in life. Yeah.
Good good good insight. I take that with me. Yeah. Alright. Yeah.
Thank you, Susan. Appreciate it very much. Alright. Yeah. So questions or do you wanna drill into your just questions any questions about the things that we discussed this morning?
Or if you wanna drill into your dream customer or your your the problem or or outcome, happy to workshop that with you. So Would that Carol in? How can I serve? Hey. Yeah.
So this has to do with my what? I told you I'm rebranding. I'm trying to get more specific in my people because I I was a general business strategist for so long. And I had a mastermind. It was 12 months, and I ran it for about 3 years, and I'm really phasing it out, and I'm doing a shorter term program.
What I fine or found difficult, especially in 2023 because it wasn't so difficult before, is that I noticed that people are less likely to join a longer term program. And but my specific question is, when you're when there's not a specific outcome, and it's it's general business strategy, Like, how do you articulate that in a way that really gets people to see that you're different? Because I work with entrepreneurs. I work with women. I market to women, but I do attract men.
I have 2 men in the course that I just launched. Out of 9, which is interesting. But, you know, you're all I'm always told, what's a specific outcome? What's their pain? Well, they don't they all want something different.
Mhmm. They wanna grow their business. But apparently, that's not specific enough, especially for the group that I'm targeting, which is a little bit older, and they are in a totally different place and say somebody who's forty or even fifty years old. So yeah. So what do tell what do people tell them when you ask them?
What is it? What is their problem? Or what is their Well, this is interesting because they would say messaging or they would say marketing, but now what I'm hearing is I'm scattered. Mhmm. I'm out of alignment.
I feel out of congruent with myself. Mhmm. And I can deal with that because I'm a human design reader. And I I'm good at, you know, bringing them back into alignment, but it's it's not really it's not really working in my marketing. Mhmm.
So I need to get something a little more When you think to that, like, feeling out of alignment when you when you use when you leave with that, that doesn't resonate with people? Not enough people to not to get them to buy. Mhmm. Yeah. Yeah.
So what you like, definitely talk to people, like, and get get their insight like, in in the 5 wise years, I'm like, I wanna grow my business, like, why? Like and why why are you not growing your business? Why are you why are you stuck? Right? What is the problem?
Get people to to articulate their current situation, their fears, their uncertainty, their their what they think the problem is Because that, you always wanna commute connect with people where they're at and where they think they're at even if you know better. The reason they need help is they they they don't know. There's something they don't know. But I would be curious if you if you look back over the clients that you've worked with and that you had the most fun with and the most success with, and that had money to pay. And it was just like the best, like, elf.
Right? Easy lucrative fun. Clients, was there a pattern there? Like, were they stuck for a specific reason? Was it about like leadership or team or branding or marketing strategy or legacy or, like, what was it really about?
And could you own a thing there? Like, maybe the thing is, like, you mentioned that you have some doubt that are older and that are younger and they're very differently. When you're older, you're thinking about, like, well, I can't keep doing this forever. Do I sell the company any? Do I hand it off to my kids?
Do they even want it? Like, how am I gonna retire out of this business? Like, those are very specific concerns that they have. That is something that you could choose to be the expert on. Right?
And then only we'll we'll work on that. And then you're gonna get some you're always gonna have a halo effect just like Susan and I were talking about. Right? When you're when you were talking about, when you focus only in women, you're still gonna get some guys. Right?
So but but if you can be very clear, like, this is the problem that I saw, it becomes a lot easier to attract the clients. Okay. The the issue that I'm seeing for women who are older is they don't have the ambition. They say they do, but they they really value freedom more than any thing. And I I don't blame them.
And this is why I I'm shifting because I see women, especially who are getting older, and they're pushing, pushing, pushing. They they don't they don't see a way out. Like, they're still building. And I'm trying to say, well, you know, your building days are over. Now you've gotta start leading.
Yeah. That seems like a I mean, that that seems like a very clear message to me. Okay. Alright. I'll leave with that then because I like it.
Yeah. It's really it's really the issue that I'm seeing. I just don't know that they see it or that they're there yet. Or if they're thinking that. And I think that's that's a case where, like, their problem awareness in the sense that they they can feel something is off.
And if you then can name it, right, they're already investing presumably in their business or, like, they're they're already spending money. So I think that's fine. So then if you can articulate the problem in a way that they're like, oh, shit. That's that's it. They're gonna wanna buy from you.
Right? Exactly. Yeah. Okay? I like that.
Yeah. I would yeah. Definitely try that, like, in your your like, just post on social media about this. Like, I see so many women that have businesses, and they're they're older. They're in their, like, sixties, seventies, whatever it is.
And they keep building, like, their 40, and you can't do that. Like, you just literally, what you just said here, like, post about that, over and over again for a while and see what kind of response you get. And then you can test different angles. But, yes, this is I I think there's something there. Okay.
Good. Thank you. That's helpful. Yes. My pleasure, Caroline.
And and we go to Norway. Is it Atlas? That's correct. There's no way. Right?
Yeah. Well, thank you for yesterday's journey too. It's my wife. I don't I don't I'm not sure if I'm a really got my specific why yet, but still I'm at least I'm much close to it. But my main challenge with today's topic is to to to really to be specific on my dream customers.
And does it have to be somewhat specific? We talked about creating an avatar as it is just one person. Mhmm. That's a huge challenge for me. And My my main program, my new mentor program, I've had 25 people through that program, and they're also diverse.
So there it's it's not easy to find out who they are as one person. So so my my question is, If I am very consistent in which I am in my messaging, I attract the people who want this. Mhmm. So can I do it the other way around? So if I just stay consistent in my messaging, I attract the dream customers.
So is that what you think? Yes and no. Right? Yes. I mean, you're definitely onto something here.
Like, what you put out is what's gonna attract people. So you wanna put out the the right things. Right? The things that are natural and, like, real to you and that you care about. Mhmm.
If you keep putting out stuff, you're very consistent in your messaging, but it actually doesn't resonate with the person that you would most like to work with. It's not gonna work. Right? But what I would say is is I think it's about looking at a different level or through a different lens. Right?
So one thing we know about your people is that they're leaders. Right? There are leaders in an organization somehow Are they leader owners or are they leader, you know, hired? You know? Maybe they can be either.
Or or maybe there are 1 or the other. Yeah. Mainly high of that. Mhmm. Yeah.
Okay. So that's a good distinction. Now you've already narrowed it down from 8,000,000,000 people to a lot less. Right? And then maybe they're all in Norway, and then that narrows it down further.
Okay. So now we've got something. And then it's like, what kind of circumstance are they in? Did they just get promoted? Or did they get promoted a year ago, and then they realized, oh, shit.
I need to grow now because I'm like, I don't I don't have a success in this after my promotion that I thought it was gonna be or Like, what's going on in their lives that they realize they need help? Yeah. I I agree, but that is I don't find any specific answer to that. If I look at the people, I've been working with June the last couple of years. And and but still they resonate with me when I'm working with them.
That's amazing. Yeah. And so maybe it's, like, it's maybe it's Like, maybe you're doing right. Right? Maybe you just keep doing what you're doing.
Or Maybe there's another level. Right? They're like, are they typically in a certain age group? Is it typically a certain industry, or is there if you pick your 5 favorite people that you've worked with throughout all of the years, and you write down what made this person might have one of my top 5 favorite clients to work with. What was it about them?
And you do that for each each of the 5, and then you compare, and you see if there's some similarities between them. Some overlap. Like, what was true about them? What was not true about them? What was true about some of the people that I didn't like as much though were not true about these five?
I think that could be a really, really helpful exercise for you. Yeah. So And and, still, also, when I did the answer in the He's the green customers. I said me in there. They Yeah.
They're there today. But, I mean, may I maybe I can be the avatar. I mean, I I've had that journey. So maybe I can be that. Yeah.
Exactly. I mean, no. You have a 100% you can. Right? That was and that was the one that's very things I said.
It's like, yeah. You're usually, you are your own avatar. Like, you 5, 10 years ago, whenever it was, is your avatar. And then the question in order to find that a little more clearly is like, what was it about you? Right?
What was it about you that makes you the the that made you wanna that that may that caused you to have this problem and that made you wanna solve it. And that made you actually go solve it. A lot of people have problems that they're not aware of. A lot of people who want to solve things and they never do. Right?
So What was it about you? Yeah. Okay. Yeah. Then I could I'm gonna do that journey in myself, find out all those details and try to materialize on it.
And I'm gonna use myself, but still, I think, it it could be the most easiest communities because it the other way around is a challenge. Yeah. Totally. Yeah. Yeah.
Absolutely. Yeah. And And seriously, like, once you once you have it, you're like, yeah. Like that, you feel it. You can feel like, okay.
I've got something here. This resonates. This makes sense. Yeah. Perfect.
Thank you, Connor. And it doesn't have to be complicated. Right? We we Like but in my experience, it's like a it's like a discovery or bubbling up. Gay Hendricks talks about wonder questions.
Those are questions that we ask that we're like, I'm gonna wonder about this. And he was like, open ourselves up for the answer to arrive more than like, it's not a linear thing. Right? There's there's a a an an author researcher and thinking called named Edward DeBono. I don't know if he's still alive.
I think he's passed away, but he wrote a bunch of books on, I'm thinking. And and one of the things he talks about is lateral thinking versus linear thinking. So lateral thinking works in in leaps and jumps, like intuitively. Like, show them. Like, like, most scientific discoveries are actually intuitive insights.
But then we go back and we use linear thinking to prove it, to to, like, to Yeah. To to logically reason why it's true, but we didn't arrive at it by moving linearly from one step to the next to the next. We arrived at there, and then in a flash of insight. I was like, oh, fuck. This is it.
And then we can say, oh, alright. Now I get it. Like, I'm this makes sense. I can read why this is the answer. So to me, this is kind of one of those lateral thinking sizes.
One of those and wonder wonder question exercises, and and it'll land in the, like, yes. I can see if it doesn't make sense. So Yeah. Okay. And meanwhile, you just keep doing what you're doing.
Alright? Yes, ma'am. Most definitely. Thank you. Like yeah.
The more that you just beat you, exaggerated, like, be you louder, be you a little bit more than you maybe normally would be. Like, that's that's the winning recipe. You're gonna attract people who like you. Right? That's why as Dan Mortel says, like, do you have friends Do you have friends who like you?
Right? So if the answer is yes, then chances are if you just put yourself out there, you're gonna find people other people who like you as well. Alright. Good job. Thank you, Evelyn.
Alright. Let's hear from Matt's. Matt's? Yeah. Yeah.
Can you hear me? Yes. I can. And I'm enjoying it. Me too.
I just thought, can we do it like this? I haven't been writing something of the who the the pain and the dream customer. Can I just read the list for you and then they will I will hear your even better if you if you copy paste it in the chat because I I process better if I can read it at the same time? Yeah. That's a bit difficult because I have the meeting in on the phone.
Oh, that's good. Go first. Can do it afterwards, and perhaps you can check it. Yeah. Yesterday, we talked about sleep walking through life.
If you remember, like, wasting a way to work, perhaps escaping your real life, your dream life because perhaps there are relational or domestic issues Mhmm. That pushes you more into working and focusing on your career instead of solving and being the leader in your personal relationships. Is that something more specific for the customer, the RIM customer? Yeah. I think I understand.
Yeah. Yeah. Yeah. And can we do it like this? I will post it in a chat.
You can talk to someone else. Main time, and then you can come back. Yeah. Eric. Thanks.
Let's do that. Perfect. Thank you, man. Alright. Marian, keto, Nordic.
There you go. Hi. Hey, Marianne. Hey. Hi.
Hi. Yeah. Now with That was a Danishism. Hi. Okay.
I've been in the keto organic business for some years now, and it's started out with weight loss, my own hero's journey, and then I am back on my second hero's journey, you know, creating weight loss courses. But I have improved my knowledge of all these things, and I am trying to transition my my my courses to I mean, actually to get another customer, not the traditional weight loss customer. I I need to I would like to be able to engage a like an elderly couple who are dedicated to staying slim and fit for the rest of their lives. Adopting some of the ketogenic aspects, not necessarily a strict ketogenic diet. And I tend to sell a I actually got a very comprehensive course, but my customer tends to be still be people who want to just the weight loss aspect of it.
And not this I mean and and and they are in in my perspective, if they are actually difficult customers, clients, I also do live coating on Zoom and all sorts of things. Because somehow, my course has been too big, too comprehensive, too difficult for the average weight loss customer if you get my point. Mhmm. And I wanna attract those high end customers. Who have the dedication and the money to actually, you know, start engaging in, you know, a truly, you know, life changing experience.
Yeah. So how do we do that? Yeah. Exactly. How do we do that?
Yeah. Well okay. So So one of the things we talked about, right, is, like, a starting crowd, you know, a a strong pain or desire. So if you're overweight, that's, like, usually, like, a strong pain in desires that motivates people to move. So if you're gonna target people that are not there for the weight loss, they're not overweight.
Like, what is the pain that they have? Yeah. But the pain is all the all these, you know, diabetes, all the lifestyles induce disease that we actually Mhmm. That that so many people are actually suffering from when they get into my age. Right.
Yeah. So, I mean, that's that's what you talk about or you talk about the pleasure, the toward, right, of of what life could be like Yeah. When you feel a home in your body and you feel like you you have energy and you don't have to diseases and all of that stuff. Right? So Yeah.
Yeah. Depending on who you would what kind of client you would rather work with. You choose to go either away from or toward. There's a Dan Kennedy says, that in is one of the OG, like, marker marketing teachers. But he has a thing where he says that that in the in the business of teaching people how to make money, for example, like, it's you there are only 2 kinds of clients.
There are there are only people who are, at the bottom, struggling, not making any money, and and wanna get out of that. Or there are people who are already, like, quite very successful, and they're practicing the slight edge. And the there's not really much in the middle. And the reason I bring this up is, like, that there might be a parallel here with you, right, of of, like, the people who are kinda at the bottom, they're struggling and and and you're like, yeah, I got I've done enough enough of that. Right?
That can be a very heavy energy to work with. And then the chances are, that that maybe what you need to do then is go for those people who are already successful and happy and doing really well, but they're practicing a slight edge. So they're already investing in their in their health. They're already investing in themselves in many ways, and they and they can see that your thing could give them maybe just one idea or insight or new thing that they weren't aware of. So may they might already be aware of keto, and I've practiced it, and and and like, had some experiences, but there's something about how you do it and how you talk about it or teach it that unlocks something for that.
That might be an angle. Yeah. I have I have some of these very, very dedicated high end customers who actually wanna pour a lot of money into this but but I can't survive on just having 1 or 2 of those empty to attract more. So what do I do? Do I sort of split up my courses that high a high end course and then another course?
Or do I do I what what do I do? I seem to get pretty stuck here. Yeah. I mean, I would lean towards letting go. You know how like, sometimes you have to throw something out Nord's mixed room for something new.
Yeah. Maybe you just and this is not financial advice. But maybe you just let go of the lower group that you don't wanna work with anymore. And then really focus on the on the on the dream customer that you truly wanna work with. And, of course, you need to, like, do what you need to do to be safe financially in that transition, but energetically.
And within you, like, just choose like, I don't wanna work with these people Lima is saying you make a course for those people, you might but you're still gonna have to market it and, like, pour a lot of energy into communicating with and and reaching those people. And and but maybe before you actually make the gel, just inside of you decide that that's what you're gonna do, before you actually make the jump, like, really spend some time getting to know that dream customer that you really wanna track. Like, I'm just speculating here because I don't know Like, when I said the thing about the slight agnole songs, I'm I'm I don't know if that's true for your audience, for your market. So don't make a decision based on that alone, really start to explore and talk to those people and find out. Yeah.
But the problem is also that my my cause at the moment is is not very expensive. It seems to attract people that I do not wanna work with, but Racing the price is also sort of a wow. Is that something I mean, If I were to raise the price, I would have to increase the price of my course quite in order to attract different customers. Yeah. Price and quality seems sometimes to to go hand in hand.
Well, I mean, price and perceived quality. Right? Like, we own expect that a and a more expensive wine is better, whether it is or not. Right? I know.
Yeah. And but also so, like, typically, people at the lower end have more time than money. People at the higher end has more have more money than time. And so So people at the higher end are gonna need something different. So it's not just the same course.
And one of the things that gave me pause was you're saying, like, my course is very comprehensive, but, like, they just want this part. Like, our job like, it's very easy, and I'm not saying you're doing this, but I'm saying, I've done this, and I see that a lot. It's like, we get so excited about all the things that we learn that we wanna teach every that everybody all the things. But the only thing that we get paid for is to solve problems. And deliver outcomes.
And what they want is the shortest path from here to there. And if they wanna go deeper, sure. Do a certification or, like, an education or something. Right? Yeah.
Or or to have a q and a, and they can't ask questions there. But, like, what is the format that it would actually be ideal for people who have money and are investing in this and they are successful in in life in general, and you can help them. Yes. Thank you. Yeah.
My pleasure. Alright. Thank you. Alright. Let's go Matt's again.
You got the did you post the thing? Yep. Alright. I did. Scrolling back here.
Oh, yeah. There we go. Let's go. Okay. There you go.
Sleep walking through life, wasting away of work, escaping early life. Yes. Alright. Great. Escaping the relational relational domestic issues, best things have an worker in corona set.
Yes. Yeah. So I can read this. What's your question around it? Yeah.
It it's basically what should we focus on when we target the dream customer, the the the who, the the major pain in their life, what's the issue? Is it is it actually the relationship issues, or is it more of a bad conscience over being working too much and focusing on the career and not having time over for their spouse and their children or so on. Here's what I'm gonna do. For the for the benefit of everybody else. So this is what what Matt sent some splitting it up here.
So these are, like, different different descriptions of the avatar, right, of the of the dream customer Yeah. In different pains and problems. Like, I would say, like, all of them. Right? So start, like, start creating content around each and every one of these and just see what can do with more.
And what kind of people resonate with it more if they're the people that you want. Right? So just like Yeah. Each one of these comes an email. It becomes a a you know, like, an Instagram reel, a like, a YouTube video.
And, like, each one of these can be 10 videos, 10 posts. Like Yeah. Yeah. There's one posts a day for each of these. Right?
Like, just start talking about this over and over again and you're gonna see which resonates more and who it resonates more with. Alright. Yeah. But yeah. That's a a good idea.
For everybody here, remember, like, I'm not your market. Right? Maths is not your market. These are the people here like they might be, but but chances are we're not. Your audience, your market are the ones that decide.
What works, what they resonate with. So Yeah. All in putting it out there and then seeing how people respond. Yeah. See, look at the responses and and go from there.
Mhmm. And after I posted it in a shot, I also wrote something about the pain. I mean, it could be divorces, arguments, regions complex competitions with their spouse perhaps. They are both in their work and career. Mhmm.
The the other part of the life, perhaps the house, the car is falling apart because they are too busy sending to their career and work only. Perhaps. Yeah. Yeah. All of these are pains.
All of these are real. Like, people suffer from these. Right? So you just talk about it and talk about it and talk about it and talk about it. And talk about what they need to do to get out of that pain.
And a bunch of people are gonna be like, alright. Fuck it. You're right. Like, like, save me. Right?
Like, you know, help me here. Yeah. They're gonna reach out and then you work with them. And what's brilliant is, like, we we tend to think that we need to do so much. But if we get the people who are already motivated, they wanna solve this.
Like, you just kinda Like, especially, group programs are freaking awesome because you do people together and they solve their own problems, together. They solve each other's problems. Right? You don't need to do a lot of heavy lifting. Just get together, and there's, like, there's no chance when you get of these people together in a room for a weekend.
If you get out and you go ghost hiking, mountain biking, you get out Yeah. And you do some activities together. They're gonna come home changed. Yeah. Exactly.
You're a lot. Yeah. It's like a a form of group coaching is that that where they they will start coaching each other and share their similar problems. Yeah. Exactly.
Right. And Marian, keto, Nordic, like, same thing to you also. Right? Like, a group coat program. Like, I think a lot of people, especially people who are older, like, they get lonely isolated.
Like, you friends, like, drop off and and and, you know, it's hard to make friends when you get older. And and so you kinda feel feel more easily feel more isolated and lonely, and then you have these health issues and bylaws. Just giving them a a place to meet and come together of like minded people who are who are or have succeeded in life and are facing some challenges that they're not sure about what to do when there's some fear and concern there and and they're but they're willing to invest and grow. Right? As an adult, as an older person maybe that hasn't lost the the the the drive in life, the desire for for more, the desire to make life better Like, that's not too common.
So just being able to bring people together that have that shared desire that shared sentiment and just spending a weekend together, it's gonna be life changing for those people. Right? They're gonna wanna be hooked into that. Forever. Yeah.
And then the keto becomes the the the excuse kind of to bring people together, but it's really not what it's about. It's about the community and it's about them just helping each other and you facilitate that so that it gets the right structure and framework. It becomes so easy. I I just got an idea on another type of dream customer. Mhmm.
If if I can share that, then perhaps it's people that are in a relationship and run a business together. Yeah. And with all the issues that is associated to that as well, Because yeah. Yeah. And then we have some we have some experience from running a a group coaching with that.
So Not that there was obvious. I mean, they started being quite honest right away. And said, like, sometimes we wanna kill each other because we are so irritated and so on. And the the other couples can relate to that as well. Yeah.
And what's great about that is you know if you're you are 1 or not. Right? That's kinda what we what we're trying to do with the dream customer, the who is part of it is being able to call out to the dream customer, and the dream customer is like, oh, shit. That's me. Like, this is for me.
Right? I feel hit by this. Like, are you in a you know, are you running a business with your spouse and sometimes you feel like you just wanna kill each other? Like Yeah. I think the right person is gonna know that instantly and resonate with them.
Yeah. Yeah. And it is like, yeah. We just help everybody with their business. And, like, if you have any problems, let me know.
It like, yeah. I guess, a problem. Yeah. Like, like, you know, there's no we don't have enough there to grab onto it to feel. Yeah.
That's very good. Alright. Thank you, Matt. Thank you so much. Thank you.
Alright. We're gonna go Lena, and then we're gonna be out of here. So, Lena, you are the last for today. Yes. Hello?
Oh, can you hear me? Yes. Yes. I'm also from Denmark for you. I'm quite new in the business and haven't had a customer.
On this journey right until now. Mhmm. And my biggest issue has been procrastinating in the past 6 months. And that will also be the main problem for for my customers Mhmm. To to stop this procrastination because it it covers over a life lift in Sierra, you can see.
Yeah. And and there there's a lot under that. How they keep themselves stuck and alive and tell themselves, why does should should keep being stuck here? But on the other side, they're also complaining on being stuck where they are right now. Yeah.
So So the main point is to to stop procrastinating and self testing. Yeah. And these are did you say these are these are people who are in business, or are they just anybody? It's a female Simplero with life. They can be everywhere.
It it's it's a private person's cycle after. Got it. Okay. And so, yeah, who is your dream customer? Yeah.
Actually, my my best dream customer is a a wholesome. Okay. Because I have something with horses as well. I actually just divided my course into 2 different so there's one for females without horses and 1 for females with horses because there's something in extra when you have a horse. And and it's about building your own foundation, you can say, and and get a better relationship with yourself and get clear on your goals and dreams in order to to achieve this Yeah.
You can see the live feed from here. Yeah. Got it. So it's a it's a woman idea of Dream customers, one with a horse, that is living life and fear. And they want what would they what would they do if they didn't have fear?
They they would actually go they they would know what to dream about when they're quite honest, and then they would take action on on what they're doing about. It could be a better work to move somewhere else, to travel move, perhaps get a new partner, it it can be anything Yes. Yeah. So they're so they're so stuck in the fear that they can't even feel themselves in what they truly wanted life. Yeah.
Exactly. Yeah. So that's the pain, and that's a very clear specific pain. And and then, yeah, the the result, the outcome is that now they know what they want. They know what they wanna do, and they're taking action towards it.
Yeah. Yeah. Okay. Yeah. That's do they have money?
Yes. They they will have to have some money. Yeah. Yeah. Yeah.
I mean, that that seems that seems fairly clear. Yeah. I would I would definitely see, like, are they are like, what age are they in? Are they professionals? Like, they're probably someone that have either have a successful career or have a a husband that has a successful career so that they have the money to invest in this and time to invest in it and that that kind of stuff.
Right? Yeah. They they will have both time and one needs to invest in it, and and they will have a career or some sort. Perhaps they're not satisfied with the career they have, but that could be a pain point, for example. Yeah.
Right. So yeah. And it it's a women, and I think around thirty to fifty five year old, Yeah. Yeah. Yeah.
30 might be a little young for this, but maybe not. Like, you you you'll find out. Like, it doesn't matter. Right? You'll you'll find out.
Yeah. They could be yeah. Exactly. Yeah. Alright.
That's awesome. Yeah. Great stuff. Yeah. Appreciate it.
Thank you so much. So tomorrow, we're gonna talk all about the the you know, where are they and what have they tried already and what are you doing that's different. So that's gonna be super helpful for you and for everybody else. To get more cleared, but for the next steps in this process. So, yeah, thank you everybody for showing up.
This is super fun. I really enjoyed I really enjoyed spending time with you guys and exploring all of this stuff together. So get excited for for another amazing day tomorrow. And thank you for your questions and your your input and your feedback and for for being active in the chat and all about really means a lot to me. I I really feed off of your questions a lot a lot.
So so appreciate you jumping on with your with your questions and your your insights are also really feed on on your feedback in the in the chat. So thank you so much for that. Alright. Looking forward to seeing you all tomorrow. You will.
Bye bye.
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