Transcript
That's my stuff. Okay. Alright. Alright. Alright.
Welcome back, everybody. Now for the VIP session day 3, Yeah. Let me hear. What do you think of what do you think of of the session today? And what questions do you have?
About the topic that we discussed today. So the where, the how, also, if you have questions on previous days, topics, we can totally do that as well. So, like, what Yeah. Post post to the chats what your what your where your people hang out, what they've tried, if you have it from before. And then and then, yeah, let me help you workshop it and get it more specific and answer whatever questions you have about.
The wear of the people and what mechanism they've tried and what your mechanism is and what those steps are. I know today was a little bit of a shorter training means we have george in there. So that's where we get to deep dive here together. We've got the next hour. And then I do have to jump to a call with our academy members for coaching call with them.
Got this hour together. So Suzanne is saying, where? Alright. So let's get Suzanne, let's get you on. Yeah?
Let's get you on here and discuss this. Hey. Alright. Hey. I was confused last time you asked me.
Yeah. I know. I was hoping you would write in the chat, but that's fine. Yeah. So remind me what's your who?
Who's who's your core dream customer? Well, the who is it's a a woman than that. It's a woman, and they are struggling with their health. They want to be better, so they have So Hang on. So who is woman?
Right? Struggling with health is the problem. So health problem. Health health struggles is the problem. We do need to get more specific on the who, though.
Like, what kind of woman? Right? Is she one year old? Is she ninety nine years old? Is she is she in living in Kenya, in Tanzania, in where where is this who What what else do we know about about her?
Yeah. She's she's the middle age. I think she's about between thirty five forty five years old. Mhmm. She's struggled to to get No.
That's a problem again. So that's not true. Okay. She's she she has been she's a working woman. Mhmm.
And she live near nature. Okay. Yeah. Or, actually, she could live in the town, and that's the problem. There are 2 different kind of of customers, actually.
And That's not a criteria. Yeah. Yeah. And she have She's the person who cares for herself. Mhmm.
And and She she is curious and and like to to go for it. She liked to she's she's not afraid of sticking out and tell her own what what what to stand up for what she believes in. Got it. Okay. It's still a very broad group, but that's okay.
Think that's okay. So, like, when you've worked with people in the past, are there specific specific things that, like, things specifically traits about them that that make them work. Are they Simplero, you know, they're working? Are they typically highly educated or not so educated? Are they you know, do you have some technical questions?
Yeah. They do have they are entrepreneurs. We'll have that mindset. Okay. That's an important thing.
Yeah. Yeah. Sorry. Forget that. Yeah.
They do they they often are a teacher in some way before. Like, a yoga a yoga teacher or something like that. Okay. So when you say that I'm the entrepreneur, Is that what they're doing for entrepreneurship, or is that, like, they just happen to be a yoga teacher in the past, and now they're entrepreneurs. What kind of businesses are they in?
They are in the health business often. They they are like they can be coaches. Life coaches and and and and they they love people. Actually. Yeah.
The the best student we have are the p the the the one who really cares about others. Okay. Yeah. This is great. Okay.
This is very cool. By the way, for every for the rest of you guys, there's, like, use the reactions tab down there, raise your hand so we can get you on live and and workshop with you as well after here. But do the raise hands so that we get you in the queue. Alright. So this is good because now you can now you can write an ad that says, hey, are you a middle aged self employed woman, right, that, you know, loves people and likes care for yourself, yada yada, and yet you have these health problems.
Right? So now we're calling out the who and then we're calling out the problem saying, hey, you have these health problems. And then the next thing we'd say, and you've tried blah blah blah. Right? You've tried X Y Z, and it still it's not working.
Well, I've got news for you, or I've got a message for you, and then you can talk about what you do. So what are the things that this woman has tried before? And, actually, let's get like, so the what? You said she's struggling with health, the problem. Is there something more specific that we can say there?
Yeah, for the key. Often, very you know, they they have I don't know. The the English word, but they are exhausted. Yeah. They change type thing.
Yeah. Yeah. Hard time to sleep. Pain. I think you exhausted.
Yeah. Yeah. Pain and low grade inflammation. It could be that the the cool it's very hard to pinpoint. I think that is one of our problem because Lots of the diseases we have today are grown from low grade inflammation.
True. So yeah. So so Yeah. This makes sense. Yeah.
I think this is Yeah. It could be whatever. Have this problem. The point is just that we can identify the problem in a way that people who have this problem will raise their hand and be like, yeah, that's me. I have this problem.
Right? Yeah. Yeah. And I think what you said that that nails it, like, A lot of people are gonna be like, yeah. That's me.
I got this. I have this. Yeah. Okay. So that's good.
And so what have these people tried before? They are often try try to change their diet, and they have trained more getting sunlight. And they have taken medicines, of course. Mhmm. They've been with a doctor, and Yeah.
I think they yeah. They have to I I I don't know if that's the right answer there, but they have tried to read about their condition to understand it. And and And what have they read? Well, lots of them actually don't know. They they're the the low grade inflammation part.
So Mhmm. No. The low grade in inflammation. So they have probably read about if they are you know, very tired. They are probably or exhausted.
They have probably read 10,000 tips on how to get perky in the morning or pitchy in the evening. I don't know. So they have read health book. I suppose. Mhmm.
Book about health. How how you take care of your health. Mhmm. And that's very broad. I know.
Yeah. Yeah. That would be a great thing to explore with your people. Right? That what are they Yeah.
More specifically, what have they tried? Right? Yeah. What medicines do you name the medicines that they've tried, for example? Or I mean, what you said with with Sunlight is very clear.
Training. I think it's probably find diet? Like, what kinds of diets have they tried? Or is it just, like, eat less dieting? Or is it specific kinds of diets?
What we wanna see is if there are patterns, if there are patterns that we can call out. And the whole point is just that you being able to say, hey, you've tried x, y, and z, and it didn't work. Because the whole point, remember, so in the in the core purple value ladder framework thing here. The point where we're at is we're we're looking at the red ocean, like, the reason we wanna go to a red ocean, a competitive market is that's where the buyers are. Right?
We wanna go where where people already are and are already buying. They're already spending money. We just wanna channel direct some of that money from where it's currently going, which is not helping them to us, which can help them. To you, who can help them. Yeah?
And so we wanna go what the market is, and we wanna go specifically for the people who are frustrated. Right? They not the people who are already dieting and they're loving it and it's great and they're happy or, like, they're dieting writing, and it's fine. But we wanna go with the people who are frustrated. And so this might be separate red oceans.
If it's if there are specific places where people hang out who are fan fans of, like, Deepgram yoga as a way to solve this problem. Right? Like, hot yoga, whatever. Hot yoga people hang out over here, and then you can go over there and you can say, hey, hot yoga people. You've been doing hot yoga because you don't wanna get out of this, like, like, chronic fatigue situation.
Well, hot yoga isn't gonna do it. What you need is, blah, my method. Right? And then in another market, you go and you say, hey, you know, keto people. Right?
Keto is not gonna work for this. Sorry. But it's not. And here's why. And you wanna try this instead, or you go to, like, you do an ad on Facebook, and you say, hey.
Like, You're a woman, you're an entrepreneur, blah blah blah. You have this problem of, like, you're always tired, and you don't know what, and you've tried talking to the doctor. You try try and talk to taking, you know and if you name specific medications or and you've tried just like pepping yourself up and maybe reading, like, 10000 tips on how to sleep better or how to wake with a spring in your step in the morning or whatever, and it's not freaking working. And you're you hate it. Like, now we're talking directly to the frustrated people.
We're gonna have their ear. And now it's as simple as just saying, hey, the reason it doesn't work is you try to solve the problem the wrong way. Here's the root cause of your problem. Here's the real reason that you have this problem, and this is an I solve that problem this way, and that's the way that works. And here's why.
Right? That is that is how you do it. Yeah. That's very good. And I have a question there.
How do you twist it to because that's what we were doing trying to do sort of last year. And this year, we have trying to get another ankle to get these that we were talking about, I think, yesterday with the Mhmm. Marianne and Quito. Like, the customers. We want the the best one.
We want those with the money, and we want those who want to do this. So our goal to finding a customer is more like Marianne. Marianne is our customer. She struggled to get her business, her key to session, her she she struggled to get her clients to get a a a better goal to get healthier with a good way, in a good way. She wants to add something more to her to her business.
Mhmm. And we have figured out that we have say, for example, yoga is so Simplero to to to do this with key to probably 2, but Instead of having yoga inside, you can have it outside with skin contact, or if you are a therapist, the food therapist. You can connect yourself to Earth. Maybe you can do it outside, but otherwise, you can connect yourself to Earth and give this massage. And like I don't know if he's here.
He was talking about David was talking about getting the right vibes. Before you do the massage. That's the 3rd stone. You can that's the people we would like to I mean, we really love those people who are sick and want to be health there. Mhmm.
And they are a good customer because inside of them. Well, some of those people really, really want to be like Marianne. They want to be an entrepreneur, but they are not there yet. So for many people, this has been a way out of their photoguia of their Mister Rick? What's the question here?
Yeah. The question is, if if I'm going to nail that you know, like you said now, those people on the in the in the red market Mhmm. Who are they? Who are they? Where is the market?
Where is Marian? Where where is the market for we are trying to figure out Why are Marianne as your as your client? Is that what you're saying? Yeah. She could be.
But but she's a very good example because she she just This is Marianne struggling with chronic fatigue and exhaustion and insomnia and pain and low grade inflammation? No. But she struggled with to get her clients a better health, a better a better way. Keto is keto. She's keto.
Do you want Marianas, your client, or do you wanna do the same move that she's doing? No. I want her as a client. I want her What problem do you solve for Marian? That she wants to what do you say?
Expand her business and help her clients. So you're a business coach. I don't know. Wait. I thought you helped people with chronic fatigue and exhaustion and insomnia.
Yeah. Yeah. We do. That's what I said. We have 2 kind of of customers.
One is the I don't know what you call it in English, the the end customer, you know, right here. Mhmm. And and the other one is the person helping the end customer. Oh, so you have, like, a certification program in education? Yeah.
We have a certification program. Yeah. Got it. Okay. So that's a whole different new.
Yeah. Some of some of the end client here are now are our real who. Right. Yeah. But when you were talking about when you were talking about these stairs yesterday Mhmm.
It actually hits me. That right now, we are we are at this we don't have this we have a plan for this high What do you call it? High level? High ticket. Yeah.
Right. Yeah. Yeah. So here. Right.
The high ticket. Yeah. So this is where you would do, like, a certification or something like that. Right? Where are they?
Yeah. But we have that yeah. We have that on our core offer, and and the higher certification is one more step. And we were talking about that of our conference how to go there, the best way to go there to the high ticket. Alright.
So we'll so the model that I'm teaching here is, like, you do your core offer to your where you're doing the thing, like, where you're teaching people to get out of chronic health issues and yada yada using birthing as your main mechanism. Yeah. And then there's a high ticket where a number of those people are gonna be like, oh, shit. This is amazing. This worked for me, and I could see how I could create a business around this or maybe I already have a business and I can incorporate this into my business.
Now I wanna be certified so I can teach this as well. And I can use your brand as part of my marketing to say I'm certified by Suzanne and or whatever the company's names is. Right? Like Yeah. That would be the high ticket.
So what we're focusing on here is the core offer. That's what this intensive is about. And then Yeah. I know. But the the core offer is to what you described now.
That's our core offer. The high ticket for us is to pinpoint those people who did the core offer and want to be a certified master to teach other in this core offer. That's the high ticket. Yeah. Yeah.
So it's in the next level. We don't have that today, or we sort of just started it. Yeah. Yeah. Yeah.
Great. Yeah. So the core offers is still that that's our what you call with the certification, that's the core offer for us. They get the certification. Yeah.
I'm so confused. Yeah. I know. I understand where you are. You have to take a course.
And then, you know yeah. We're good. Well, if I'm confused, I might not be the only one. Okay. Yeah.
Yeah. But I I I understand what you're what you're what you're aiming for, and and that clears a lot of things out. So I I do I do pick that. I do we have to to you know, I don't know the English word for that either, but we have to go backwards for some somehow and and try to pinpoint the type of customers because like Marian, because lots of them are even if she even if you have a company, even if you are an entrepreneur, you can still have pain and inflammation and Sure. Yeah.
All all that stuff. So that's that's more of the who. The who is Well, and that's a beautiful thing. Yeah. That's a beautiful thing, though.
Like, because you get people in in the core offer and then you know, the some of them are gonna send up to the high ticket offer. That's the beauty of it. Right? And you can do a business. You don't have to do this all this stuff.
You can You can do a business that's just a high ticket if you wanted to. That's fine. There's no rules against that. But the model that we're teaching is, like, the fully fleshed out. Even if you start with just a high ticket, probably at some point, if you wanna scale, it makes sense to add the core offer.
Right? So if even though it start don't start here. Like, what I'm advocating is start here, Then do this, then do the content machine, then you do the challenge in that thing, then you do the live event into the high ticket. That's kind of the order. So you go from here, like, down and then up.
But you can start up here if you want to. There's no there's nothing if that's more natural for you, you can totally do that. But yeah. So Ingrid is asking what is Simplero academy. So Simplero academy is the our high ticket offer, which isn't that high ticket.
It's it's very, very, very reasonable, actually. But it's our high ticket offer. So core our core offer is Simplero, and the high ticket offer is Simparo Academy, where we teach this stuff in much more in-depth. So what we're doing here over the intensive is is just going over the very foundation of your business business so that you can create a core offer. And because we don't have that much time, we have to go, like, fairly quickly through it.
Academy is where we would meet, and we have a lot more there's a lot more coaching, a lot more ongoing support to build out not just your core offer, but this entire infrastructure with your, like, a challenge if you wanna do that or premium with trial, live at high ticket, your content machine, all of those things so that you build out your entire business framework. That is that is Simplero Academy. And, yeah, I'll talk more about that tomorrow or probably Friday. So but that's what that is. And so we have our coaching call in half an hour.
Alright. Let's move on to thank you so much, Susan. Appreciate it. Let's move on to Matt's. Here we go.
Matt's. Yes. Let's get to the confusion, shall we? Yeah. Finally.
Yeah. I don't know. I'm not sure. I post it in a nutshell. I'm not good with processing large amounts of information.
Oh, okay. So in a nutshell, what is the confusion? Yeah. I have 3 to 4 different potential dream customers, and a bit confused on sure on which of them I should focus on. The first one is talked about yesterday, the the one putting too much effort in work in career.
At the cost of relationships at home, perhaps because it's it's like a norm in the society. I got it. What's the next one? Yeah. Yeah.
Next one, the couple running business together, sometimes we like the one to collect each other. Based on development as well. Alright. Got it. Yeah.
3rd one, midlife's struggling with the relationship to the parents. To their parents? Yeah. Okay. That's the new one.
I've never heard you talk about this. No. That's a new one. That's why I am confused because I am new. Okay.
Alright. What's the 4th one? Right. We lost we lost Matt's for a second. The Internet is being glitchy.
Everybody else here? Or is that me? It's not it's we lost us. Okay. Alright.
Just checking. You never know. Alright. Let's see if we get a mask back. Alright.
Meanwhile, let's jump to Vouder, and then we can get Matt's back when he is back. Vouder in the Philippines. There we go. Okay. I'll mute it.
Yes. Alright. Well, thanks a lot for the past days. I try to very quickly tell you where I am, but I really appreciate your help on Mhmm. So so on my who, like, who am I helping?
And I help what you shared helped to talk to Once I if you wanna say Matt, we we're gonna get back to you once you're like, you we lost you for a sec. We'll get we'll get back to you. Yes, Vouder. Okay. Great.
So the who? I work with professionals, people working in business and organizations, they're highly educated. And the ones that I really love to work with, they self identify as leaders, as changemakers, regardless of what their position is. And they are more or less clear about what they want, like, something bigger. Right?
Like, that's the title of our intensive here. So they want something. And they are frustrated. They have a whole range of possible frustrations. You know?
They another word for that could be resistance. They get it from the bureaucracy. They get it from their bosses. Maybe they have some internal voice issues critical voice issues as well. So so they they want something and they are frustrated, and that could play out in a a number of different ways.
That sounds like every single human on the planet. No. I know. I know. I I want something, and there's some some force either outside or inside or both that are preventing us from getting there.
I think that is pretty much all the human condition. I know. This is the the challenge with leadership development. I've been struggling with that for years, but I do get clients who are CEOs. I do get clients who are, you know, more emerging leaders, very keen to invest to.
So I'm okay with that as long as And this is something I have to learn better how to market. That distinction of people who self identify as leaders, but they struggle to be be effective get results. Well, the question is That's a bigger thing. Right. Like, the question is, is there a person, and this is sort of an answer to to Matt's as well.
Well, I have other things to say to Matt's. But but If you have a a faucet that's leaking. And you see an ad from someone who says, hey, I'm someone who helps people solve problems. So if you have a problem, well, I'll help you solve it. Or you see an ad from someone that says, hey, I'm a plumber.
I fixed leaky faucets. Which of those 2 would you rather be more inclined to go with? Just Yep. Straight from the gut. Yeah.
You you you've shared there are two ways that people get attracted by their problems or by their aspiration. And that's No. No. No. No.
That's not what I'm doing. Okay. Now one is very general. I just help people solve problems, or I fix your fucking leaky faucet. Right?
Like, if you have a leaky faucet, which one are you gonna be more attracted Right? Okay. Yeah. Right. So my point is, you can help you can help everybody.
But if you can get very clear on who who you most wanna work with. If you could have anybody and if there are plenty of them, Right? But you have to pick 1 type of person that you wanna work with. If you speak to that specifically, you're gonna attract way more people, and it's gonna be way easier for you. So That's what I would say.
Like, narrow it down. Pick pick a lane. Is it CEOs? Is it merging? Is it is it in specific?
Ninture category is a specific size of companies, is a specific transition period they're in. I heard the Yeah. The the CEO of of Infusionsoft I forgot his name right now. Anyway, but he was talking about the rule of of ones and threes. Right.
Like, that that there are these transitions when you go from a 100 k to 3 then there's a transition, and then 300 k, there's another transition, and then, like, a 1,000,000 of transitions, you know, 3,000,000. There's, like, So maybe you are focused on the 10,000,000 to 30,000,000 transition or something. Like like, the more we can narrow it down there, the easier it's gonna bring to market. So so my current offer my current core offer is a 3 months leader in transition Mhmm. A coaching program, including some training.
Mhmm. And that that that works very well. I I think I can market it much better than I'm doing Yeah. And it's really life transforming. You know, that's that's the feedback I keep getting.
So it's good, but it's not as good it can still be better, and, especially, I can quote unquote market it better. Well, Exactly. Right? And the way that you market it better is be by being way more specific about what who it's for and what it what it solves for them. So I would say what kind of leader, what kind of transition?
Yes. I I catch that. I've been working on that for 5 years, how to do that. Let's let's solve it now. Let's just do it.
Like, let's not keep working on it for another 5 years. Where is the where is the fear of of getting specific there? Well, it's you know, it Well, maybe there's something that I don't see yet. I accept that. But the the point is that leadership development, it's can attract many people and many people come to me for that.
And they're happy. I understand. I understand. And that's great. And if the people wanna continue to come to you, you are free to say yes to anybody who comes.
But when we're doing marketing, what we're doing is we're putting out a beacon. Right? We're putting out a lighthouse that says here, I'm for you, if you're this kind of person and you have this kind of problem. And that's what what enables people to see it and then Yep. Resonate with it and buy from you.
And so you're saying, I help CEOs of of, like, pharmaceutical companies in the 10 to $30,000,000 range go through the transition from being a having this type of leadership team, which works when you're at 10 to having This type of leadership team, which works when you're a 100,000,000, and I help you be the CEO that can lead that transition. That's what I do. Imagine a CEO who's in that exact situation hearing that, their ears are gonna be like, woah. Like, oh, like, this guy, he knows what the fuck he's talking about because that's me. Right.
Yeah. Yeah. What I noticed a lot is that there are many people who are managers and experts And that's something really different from being a leader. That that's Mhmm. That contrast is very apparent in many organizations and businesses.
And many people who want to create a change, that's leading that's leadership. Mhmm. They are frustrated because they can't get it done. So so that's the direction I'm looking at more, and that's what your intention or intention this week is helping me to focus on. Alright.
Say that again. So manager's leaders. Say again. Yeah. So it's the leaders, not the managers.
So contrast it with the managers who just optimize and know that managers are also needed, but that's not my niche my niche is people leaders who are are are leaders and Mhmm. Who who already know that they want to create something big. Mhmm. Are they owners Say, Rodney. I think we're talking about this.
Right? Are they owners or or hire their their their They're not owners. Yeah. They're they're working in the company. Okay.
And they're not they're not so are they the CEO or are they further down the org? Can be both. Okay. If you had to pick 1, just got who would you most enjoy working with? Who would be most easy, lucrative, and fun for you to work with?
I've had really ideal clients in both. So so what I really like working with is people who really engage, do the work, and start to change their behavior because that's my program. It's about behavior change. I love that. That's fantastic.
And so just for the sake, I'm not gonna make you do anything. You're the boss. You're you're in charge. But just for the sake of this, just play with me here for a while. If you had to pick, is it a CEO or is it some other exec?
In the organization. Just pick 1 of the 2, which is more fun. Yeah. So, Leo, our our exec Yep. I also have some board member, but, you know, that's a bit less Let's go on.
Is it the CEO or is it someone who's further down the work? A or b. I would just I would just say executive. Executive. Okay.
So not CEO. Okay. And then if you had to pick a revenue range for your ideal dream If you could only serve one type of customer, it's the same every day for here on till eternity, and you have to pick 1, you don't have to. I'm just We were just making make pretend right now. What revenue level are we talking for this organization?
Probably midsize. What is that? Give me a number. Maybe 10 to a 100,000,000? 10 to a 100,000,000.
Alright. Can we narrow it down a little bit? I don't actually care. That's but that but I care about the ones who are really serious to make change I get it. I get that.
Just humor me here for a while. Like, if you have to Yeah. Yeah. Yeah. Yeah.
Okay. I think I I think I would Are they more 10,000,000 more? Okay. Let's say let's say 10,000,000. Yep.
10? Alright. Alright. So, like, let's just do 10 to 20. That's a good range.
And then, like, size of the organization typically, is it, like, 10 people, a thousand people, somewhere in between. Give me a bowl. It's it's it's under a 100. Okay. Okay.
And what is the challenge that they're facing that means? Like, what's the what's happening in their company? What is being yeah. What's happening in the company that makes them need to grow as leaders? Yeah.
I've had some who are consulting companies. So small to medium sized consulting companies have some manufacturing companies. Mhmm. They would be bigger. So do yeah.
Equally interested in both so far. I understand. So Yeah. If you had to pick, but my question is not the industry of my question is, What's the transition that's happening in the company? What is what is what changed in the company that makes them need you?
The quality of leadership, including inclusive leadership, So for example, they know about diversity. They have a checklist for that, but to go a step further and to really look at strategic change as well as inclusive leadership. Those are 2 Simplero topics. My question was though, you're not answering my question. My question was what changed?
That they need you. What changed For what changed? Or what changed that they What changed Yeah. So that they now they need you. Maybe they could be part of a merger.
Or they could be doing quite poorly. So they need to really up their performance. Mhmm. So they need to look at productivity, inclusion, or get everybody really performing at the top. Okay.
Alright. Thank thank you for doing this with me. You bet. It's just yeah. So And again, these are not it like, the fear for me anyway is, like, oh, if I if I lock if I narrow it down to one thing, then, like, I can't help anybody else, and maybe there won't be enough customers or I'll be bored because I Got it.
Like variety or whatever. Right? But that's not what happens. What happens is that when we get when we get really specific and we're able to talk to a specific person, hey, listen up. If you're a leader, in a company of, you know, around a hundred people, you're probably doing 10 to $20,000,000, and you're an executive of this company.
And the company's just gone through a merger. And you know that there's gonna be new demands on you, personally as a leader, and on your division within the company, and you're not sure that you're equipped to handle this. Like, and then you talk about like, seen cut. Right? And then you talk about some of the specific scenarios that you've seen that these kinds of people go through.
Right? Like, you're afraid that you're gonna be be like, you know, what do they call it when you're when you're when you're suddenly eliminated because, like, you know, there's a merger. Right? If that's the the one that you go with or, like, you're yeah. You might be on the chopping block.
Your team might be, like, people that you've worked with for so long, you build a relationship with, you know their families, and you're afraid for them, and their families. Like, go into the emotional piece of it now. Of what that leader is feels like in that situation. And that's the power of getting specific is now we can talk to the specific scenario and the pain that they're feeling and the emotions and the fears that they're having. And you can you can pull out case studies.
Like, this is just like, you know, my client, you know, Martin's, who blah blah blah. And this was his situation, and he this is what we did together. And he went from having a a a an organization, a a division that was really underperforming, and he was really, really afraid for him and his family and his his his colleagues and team members. And what we did, we we implemented, like, three simple changes that completely turned around the culture and the performance, blah blah blah. And, like, a year later, blah blah blah blah, results, results, results.
Right? That's gonna be a very compelling story. You put that out there. Like, those people are gonna, like, come calling because now they know what you're talking about. Right.
Yeah. And then you can do it you know, with another like like, that was the merger case. Now we do the same thing with a poor performance case. There was not a merger, but, like, you're the leader and you know that your division is underperforming, you know it's on you, you need to grow, like like, here's like, free people I work with, and here's what we did, blah blah. These are the results.
Like, give me a call, schedule a call, and and see how I can help you. Yeah? Right. Yeah. Okay.
I can see that. Yeah. Alright. And so everybody else here too, right, this is the exercise. Like, if when we can be so specific that we talk to that specific pain that people have, the scenario that they're in, boom, they're gonna resonate.
And what's cool too is that even there's a halo effect. So even someone who's not in that exact scenario, maybe he is the CEO. Maybe he is, like, in a bigger company or somewhat smaller company or, you know, whatever, they can still see themselves in it. And be like, yeah. And that's not exactly my situation, but I can see how it's similar enough.
And you have you clearly have confidence and results here I trust you to lead me through this transition because they can feel it. They can relate to it. They understand it. Yeah? My friend Steve Sims says, and he's been he's roasted me on this shit on numerous occasions.
He's he's funny. But, like, he's he says, Like, it's about becoming impossible to misunderstand. Impossible. To misunderstand. Being so clear about who you're for and what problem you solve that it's just completely impossible for anyone to misunderstand.
And what you're gonna find is that shit gets so much easier. It gets so much easier when you do that. And there's so much resistance to doing that. But, oh my god, it's so much easier. So with that, Matt's, let's let's do this.
Let's do it. So that's everything is of course is is for you. But Yeah. Yeah. Also, I have a hunch that this is one of your self sabotage patterns.
Could be? You you get close. Like, we spend a couple days together a month ago. Right? Yeah.
Like, we're here again. We're revisiting the same things, and you're going deeper, and you're finding new discoveries, and you're you're you're really getting at something. You're really getting at something with the avatar that we originally talked about last month. And then you have this other thing with the the business with your wife, which is interesting too, because that's also a very clear thing. And then you're like, I'm this close to the target.
Now let me go, like, boom. And just, like, come up with a bunch of other ideas that are completely out of left feeling. It has nothing to do with what we're talking about. Right? Like, for no good reason other than to pre make sure that you're not fucking successful with what you're doing.
Hey. Is there something to this? Absolutely. Yeah. Yeah.
I guess I needed to hear that. Yeah. It's tough, but yeah. I have I know this because I have done this so many times so many times. Like, yes.
This is a this is a a, like, a survival mechanism. This is a distraction mechanisms. This is like we create some chaos because we're afraid of actually. It's like the dog chasing the car. Right?
Once it catches that damn car, what the fuck is it gonna do with it? Like, I don't know. So what I'd advise you to do is, a, stick with what you've got. I think the couples thing is a really interesting idea that you I think you should but I think you put it on the shelf for now. I think all the other ideas just put them on the shelf.
They might be great at some point in the future, not right now. Stick with what you've got because it's good. It's solid. I feel you're there. I feel you're in all of it.
But if I I don't know. I I haven't I didn't read the other 2 in detail, but but I feel you and both the others for sure. I think you've got them, but you've got the first one and it's right for you and just go fucking execute on it. What I would say is Really, what helped me so much was visualizing success. Visualize the life that you wanna live when you have this business that is doing what you want it to do.
It's making you money, boatloads of money. Is transforming people's lives. It's fun. You get to really connect with people and really see the difference that you're making in their lots. You get to look them in the eyes.
You get to hug them and feel them and just see how, like, these kids that didn't know their fucking dad because he was always descaping life through his business, thinking that he was busy and doing good work in blah blah blah. But the reality is he was scared. He was scared of showing up as the man, as the leader, as the father. He was scared of overcoming his own hurt from his father. And now that man finally feels whole and complete within himself.
And finally, he's able to show as of up as a father for his kids, and those kids' lives are gonna be fucking transformed. This is all thanks to your doing. Take that in and feel it and visualize it. And as you do that, any resistance that comes up that says, oh, I'm not worthy and what if I can't do this. And what if I fuck it up?
And what is my family gonna think? And all the stuff that we talked about on Sunday, all the upper limit stuff. I'm gonna be a burden or I'm flawed or I'm wrong or gonna be disloyal to my family or abandon them or or outshine some people. All of that shit, let it come up and just be there for that little mess that has those feelings because I think this is where it's at for you. You got this.
You just have to actually Like, not shoot yourself in a foot. No. Alright. Yeah. And these guys fucking need you, man.
And their kids do too, and their wives. Thank you. Yeah. My pleasure, my friend. Yeah.
You do it. You do it, my man. Alright. Adla. Adla, what can I do for you?
Yes. I would love to take a shot on the main customer and see just what you've Okay. Yeah. Wow. It is.
But similar yeah. Yeah. And I think when I'm when when I would like to try out this message when I'm fishing for my dream customers. I would like to say, if there was sun, in your department, in your organization is not materializing. The solution like this with you the quality of your leadership role, not with your employees.
Mhmm. Because when I talk to leaders, they do when I talk about the challenges, the the the problems, I always talk about something outside. Every user, organization, strategy, everything else, except themselves. Mhmm. So I would like to address that if they feel they have a they have a potential that they don't fulfill, and the problem is within you as a leader.
And I'm saying that I hopefully will attract those who get triggered by that because they do have some kind of self insight because I need I need p I need leaders with self insight for to make for to develop them. Yes. This is awesome, Aplea. I love this. However, so so what you're talking about is essentially your your new mechanism, your unique and mask mechanism, it's your sales message.
So when we're looking at the let me share my screen here. Boom. We have the the we have the who. Right? And then we have the what.
So you talked about the what a little bit. The what is that they're not performing. They're not getting the results. And then you say and my new what you've tried is all kinds of things out there. Right?
You that's the current mechanism. That's what they've already tried. Like, you think the problem is out there. What I'm telling you is my new mechanism is the problems in there. It's between your ears.
It's fucking you. You're the problem. And we fix you and that fixes the results out there. That's where that fits. Right?
So you're on the right track here. What we need to do though is still be more clear on the who, who is the dream customer, and the what, the problem. The problem, like, the the the results in your part department are not materializing. That's very broad. It's very general.
Right? So we wanna get more specific there. So you're the You're the leader. You're the like, I think you're also non owner leader if I'm not mistaken. Like, exactly what we did with Vouder, get more clear on who this leader is, if you could only work with 1, and you can't you can work with whoever you want.
But in your mark when we're putting out messages exactly what we just went through. Right? Get very clear on who, who, what, leader? What kind of leader? What kind of organization?
What what's their problem? What's the scenario scenario that they're in? That cause them to need to reach out to you. There's also some there's not also there's always some inciting incident. Right?
There's always something that changed, something that happened that makes them reach out now. Right? Like, or makes them open and susceptible to being able to listen to you now. And that's what we well, that's what we wanna speak to in our message. And then you say, and you've tried X Y Z, all these out of things.
Maybe you thought it was about your team. And so you did some team motivation, blah blah blah, or you thought it was about, like, you need to do to do OKRs, and then you did OKRs, and then didn't fucking solve it. Right? Like, because it's not fucking the problem. The problem is you.
Let's be real. Boom. Now you've got them. Does this make sense? Yes.
It does. So yeah. I just yeah. Thank you very much. I'm gonna work on what you said now.
Good. Perfect. Yeah. Yeah. Also, man, this is great.
Like and look, I wanna say to everybody here, like, we all fuck this up. It's so hard to do for ourselves. Because we're so close to it. Like, we're we're inside this bubble. We can't see our business.
We can't see ourselves. Right? Like like, if you're I heard someone talk about that just early today. Like, if you're if you're swinging your golf club, right, you're playing golf, You can't see what the fuck you're doing. You can film yourself on video, and now you can see it.
Alright? But it's easier for someone standing on the outside just looking You're like, yeah. You do this thing when you swing. Like, my wife's a dancer. Right?
She can't see what it is that she's doing because she's in it. She's doing the dancing. Right? I do like this because, like, I don't I'm not a dancer. But but someone who looks from the outside or when you look the video is very it's a lot easier to see it.
So don't feel bad about, like, struggling with this because it's it's normal. Everybody does. We need someone to reflect this to us and help us with this. And it's it's can feel really painful and awkward to go through them. It's like, oh, I don't this is it, like, where but just embrace the pain and the awkwardness and, like, just know that you're not alone.
Alright. With that, Marion, you're gonna be the last one of the day. Let's hear it. Oh, shit. I clicked very confusing.
I think I clicked to mute you again. There you go. Hey, Marianne. Get to sit great to meet you. Thank you.
Good to meet you too. So I'm gonna start my self sabotage pattern is perfectionism. And overthinking. And so I've been That's my favorite. And what?
Yeah. That's my one of my favorite. Like, every it's so common. Yeah. Alright.
And so I'm an enthusiastic health coach for about 10 years. I'm very heavily leaning towards plant based eating styles. My passion is actually slowing climate change and inspiring people to regard their own sell their own bodies as precious force of nature that needs their attention. In order for them to be happy and fulfilled and connect and help the world. So What's that?
Right. Yeah. That's great. Yeah. So how can I help you?
So that's my passion. So the problem, I've gone between losing weight or people who simply want to go more plant based for any reason, but that's very broad. Risk of diabetes and cardiovascular disease, so maybe the trigger is that the doctor tells them they need to do something or they're gonna go on meds. And so I just kinda keep going around and around because I don't I don't have risk of cardiovascular disease. I don't have that story.
So alright. Let me ask you a couple of questions. We only have a few minutes. So I was gonna get right to it. So have you helped clients successfully in the past overcome specific problems or get specific results.
And so what? Yeah. So I I've helped people who wanna lose weight, who wanna quit you know, sugar or coffee or stuff like that. Mhmm. Quick foods that they don't think are serving them.
And I've helped them feel more engaged in their own self care but that's kinda soft. Right? That's It's very yeah. It's it's very soft. So so would weight loss be something that you'd be, like, interested in going with?
Or It just I don't think it's working because I don't I keep trying to go there because it Oh, yeah. What prompted you to adopt this way of eating? It just had to do with all my values. And so I do work heavily with people to apply their values to their actions. Mhmm.
And so yeah. So maybe what you could do is say say, like, find other people who have the same values, and what you help people is, like, figuring out how to live. According to that, I'm sure there's stuff that you figured out in terms of what to eat and and how to live so that you honor those values, and it took you a while to figure that out. You have to do research, and you have to experiment with different things, and where can you shop, and what can you cook, and how do you do it, and all that stuff. Like, maybe that's what you teach people.
Uh-huh. Okay. Yeah. I mean, I'd like most to work on helping people find their values even if they're from mine. Okay.
Yeah. But, you know, values could be the plant based kind of values versus the value of family or their spirituality. Right. So I'd love to dive deep. Come back tomorrow and we can dive deeper into the stuff because we we're not gonna have time to really go go all the way into it.
But Who's have you where are you at in business? Are you already making money? Yeah. I'm not sure. Yeah.
Much. I have a trickle trickle business. I've been in health care for many years. What kind of health care? Well, I'm an active punctuist.
Okay. But I need to go online as a health coach. Okay. Great. And yeah.
So the exercise would be Like, of the people that you know that you've worked with, who is what's what are the characteristics of the kind of person Like, go back to go back to what we where we started. Yeah. Okay. So what's the who? Middle aged woman, kids are not so much in the picture.
A pleasant people person, eco conscious, loves animals. Wait. Wait. What does it mean kids are not so much in the picture? In other words, they either didn't have any or their kids are independent.
Okay. So she has time to focus on herself. She's feeling, maybe ashamed of her body, putting on weight. She likes plant based, but she's not doing it as much as she'd like to do it. Great.
So notice how like and this is very common. Yeah. Middle aged woman, no kids in the house is how how I wrote it. The kid's not in nature, but no. You know, no.
It's not, but it's it's still very broad. Yeah. But ashamed of your their body, that's problem. Right? Yeah.
That's not the who. That's the what. So So but that's a good one. A shame the body is is that's a pain for people. Like And depending on what you're what you do and what you get your mechanism is that could be something.
What what I always go to is is who do you know? Who have you already helped successfully? And if you haven't helped anyone successfully already, go find someone that you can help successfully and you don't charge for it, you only charge per results and you basically say, hey, I wanna help you with this problem, and I'm gonna do it for free. And if I succeed, like, if we get you to x specific outcome in 3 months, you can Pay me whatever you feel like, 0 or more, doesn't matter. You or you can just leave that part out.
But what I really need from you is a testimonial, a case study. I need you to talk about the results so I can use that in my marketing, and that becomes the foundation for your for your for your paid programs. Right? Yeah. And I have some of those.
It's just it's not one particular problem. Right. So that's what you wanna be. You wanna be very specific upfront with this is my intended who and this is the problem. So you wanna spend some time thinking about that.
So then you go find a client, free client, that's exactly that, and then you just move heaven and hell to deliver a fucking compelling result. So you need to vet them for being action takers Yeah. And coachable and all that shit so that you can deliver the results. And then you shout from the rooftops about those. And how much does it matter that I have a personal story of overcoming Doesn't matter.
I mean, if you if you're like, hey. Like, I'm a plumber. Like, I can come fix your your leaky faucet and you're like, well, have like, do you have a leaky faucet? Did you have one? Like, like, Who gives a shit?
Right? Like Yeah. Like, if you if you can demonstrate that you can solve the problem, that's what matters. Okay. Yeah.
Thank you. It's not important. Really, really helpful. Excellent. Thank you so much, everybody.
This is super fun. I love this. I love getting to know you more and more each day, and I'll see you all tomorrow. For both the regular session and the VIP session. Keep the questions coming.
Keep noodling over this. Share in the forum. Go share in the forum. We haven't done Like yeah. Go share in the form.
We have done a great job of making sure that there's engagement there. Go into the intensive dots of the letter dot com into the forum and share your who and your what and your and and your your how. Like, your what if they tried? I I can't come up with a good name for that one. But, like, who is your dream customer?
What's the problem you solve? How do you solve it? And what have they already tried? Like, let's let's see those. Make it a short and 16th as possible.
But let's get that shared. And, Beth, if you're still here, Michelle, can you post on the send an send an email to the group or or or queue me up to send an email to the to everybody get everybody to share that in the group. Alright. Thank you, guys. See you tomorrow.
Gotta bounce.
Module 1
Transcript
That's my stuff. Okay. Alright. Alright. Alright.
Welcome back, everybody. Now for the VIP session day 3, Yeah. Let me hear. What do you think of what do you think of of the session today? And what questions do you have?
About the topic that we discussed today. So the where, the how, also, if you have questions on previous days, topics, we can totally do that as well. So, like, what Yeah. Post post to the chats what your what your where your people hang out, what they've tried, if you have it from before. And then and then, yeah, let me help you workshop it and get it more specific and answer whatever questions you have about.
The wear of the people and what mechanism they've tried and what your mechanism is and what those steps are. I know today was a little bit of a shorter training means we have george in there. So that's where we get to deep dive here together. We've got the next hour. And then I do have to jump to a call with our academy members for coaching call with them.
Got this hour together. So Suzanne is saying, where? Alright. So let's get Suzanne, let's get you on. Yeah?
Let's get you on here and discuss this. Hey. Alright. Hey. I was confused last time you asked me.
Yeah. I know. I was hoping you would write in the chat, but that's fine. Yeah. So remind me what's your who?
Who's who's your core dream customer? Well, the who is it's a a woman than that. It's a woman, and they are struggling with their health. They want to be better, so they have So Hang on. So who is woman?
Right? Struggling with health is the problem. So health problem. Health health struggles is the problem. We do need to get more specific on the who, though.
Like, what kind of woman? Right? Is she one year old? Is she ninety nine years old? Is she is she in living in Kenya, in Tanzania, in where where is this who What what else do we know about about her?
Yeah. She's she's the middle age. I think she's about between thirty five forty five years old. Mhmm. She's struggled to to get No.
That's a problem again. So that's not true. Okay. She's she she has been she's a working woman. Mhmm.
And she live near nature. Okay. Yeah. Or, actually, she could live in the town, and that's the problem. There are 2 different kind of of customers, actually.
And That's not a criteria. Yeah. Yeah. And she have She's the person who cares for herself. Mhmm.
And and She she is curious and and like to to go for it. She liked to she's she's not afraid of sticking out and tell her own what what what to stand up for what she believes in. Got it. Okay. It's still a very broad group, but that's okay.
Think that's okay. So, like, when you've worked with people in the past, are there specific specific things that, like, things specifically traits about them that that make them work. Are they Simplero, you know, they're working? Are they typically highly educated or not so educated? Are they you know, do you have some technical questions?
Yeah. They do have they are entrepreneurs. We'll have that mindset. Okay. That's an important thing.
Yeah. Yeah. Sorry. Forget that. Yeah.
They do they they often are a teacher in some way before. Like, a yoga a yoga teacher or something like that. Okay. So when you say that I'm the entrepreneur, Is that what they're doing for entrepreneurship, or is that, like, they just happen to be a yoga teacher in the past, and now they're entrepreneurs. What kind of businesses are they in?
They are in the health business often. They they are like they can be coaches. Life coaches and and and and they they love people. Actually. Yeah.
The the best student we have are the p the the the one who really cares about others. Okay. Yeah. This is great. Okay.
This is very cool. By the way, for every for the rest of you guys, there's, like, use the reactions tab down there, raise your hand so we can get you on live and and workshop with you as well after here. But do the raise hands so that we get you in the queue. Alright. So this is good because now you can now you can write an ad that says, hey, are you a middle aged self employed woman, right, that, you know, loves people and likes care for yourself, yada yada, and yet you have these health problems.
Right? So now we're calling out the who and then we're calling out the problem saying, hey, you have these health problems. And then the next thing we'd say, and you've tried blah blah blah. Right? You've tried X Y Z, and it still it's not working.
Well, I've got news for you, or I've got a message for you, and then you can talk about what you do. So what are the things that this woman has tried before? And, actually, let's get like, so the what? You said she's struggling with health, the problem. Is there something more specific that we can say there?
Yeah, for the key. Often, very you know, they they have I don't know. The the English word, but they are exhausted. Yeah. They change type thing.
Yeah. Yeah. Hard time to sleep. Pain. I think you exhausted.
Yeah. Yeah. Pain and low grade inflammation. It could be that the the cool it's very hard to pinpoint. I think that is one of our problem because Lots of the diseases we have today are grown from low grade inflammation.
True. So yeah. So so Yeah. This makes sense. Yeah.
I think this is Yeah. It could be whatever. Have this problem. The point is just that we can identify the problem in a way that people who have this problem will raise their hand and be like, yeah, that's me. I have this problem.
Right? Yeah. Yeah. And I think what you said that that nails it, like, A lot of people are gonna be like, yeah. That's me.
I got this. I have this. Yeah. Okay. So that's good.
And so what have these people tried before? They are often try try to change their diet, and they have trained more getting sunlight. And they have taken medicines, of course. Mhmm. They've been with a doctor, and Yeah.
I think they yeah. They have to I I I don't know if that's the right answer there, but they have tried to read about their condition to understand it. And and And what have they read? Well, lots of them actually don't know. They they're the the low grade inflammation part.
So Mhmm. No. The low grade in inflammation. So they have probably read about if they are you know, very tired. They are probably or exhausted.
They have probably read 10,000 tips on how to get perky in the morning or pitchy in the evening. I don't know. So they have read health book. I suppose. Mhmm.
Book about health. How how you take care of your health. Mhmm. And that's very broad. I know.
Yeah. Yeah. That would be a great thing to explore with your people. Right? That what are they Yeah.
More specifically, what have they tried? Right? Yeah. What medicines do you name the medicines that they've tried, for example? Or I mean, what you said with with Sunlight is very clear.
Training. I think it's probably find diet? Like, what kinds of diets have they tried? Or is it just, like, eat less dieting? Or is it specific kinds of diets?
What we wanna see is if there are patterns, if there are patterns that we can call out. And the whole point is just that you being able to say, hey, you've tried x, y, and z, and it didn't work. Because the whole point, remember, so in the in the core purple value ladder framework thing here. The point where we're at is we're we're looking at the red ocean, like, the reason we wanna go to a red ocean, a competitive market is that's where the buyers are. Right?
We wanna go where where people already are and are already buying. They're already spending money. We just wanna channel direct some of that money from where it's currently going, which is not helping them to us, which can help them. To you, who can help them. Yeah?
And so we wanna go what the market is, and we wanna go specifically for the people who are frustrated. Right? They not the people who are already dieting and they're loving it and it's great and they're happy or, like, they're dieting writing, and it's fine. But we wanna go with the people who are frustrated. And so this might be separate red oceans.
If it's if there are specific places where people hang out who are fan fans of, like, Deepgram yoga as a way to solve this problem. Right? Like, hot yoga, whatever. Hot yoga people hang out over here, and then you can go over there and you can say, hey, hot yoga people. You've been doing hot yoga because you don't wanna get out of this, like, like, chronic fatigue situation.
Well, hot yoga isn't gonna do it. What you need is, blah, my method. Right? And then in another market, you go and you say, hey, you know, keto people. Right?
Keto is not gonna work for this. Sorry. But it's not. And here's why. And you wanna try this instead, or you go to, like, you do an ad on Facebook, and you say, hey.
Like, You're a woman, you're an entrepreneur, blah blah blah. You have this problem of, like, you're always tired, and you don't know what, and you've tried talking to the doctor. You try try and talk to taking, you know and if you name specific medications or and you've tried just like pepping yourself up and maybe reading, like, 10000 tips on how to sleep better or how to wake with a spring in your step in the morning or whatever, and it's not freaking working. And you're you hate it. Like, now we're talking directly to the frustrated people.
We're gonna have their ear. And now it's as simple as just saying, hey, the reason it doesn't work is you try to solve the problem the wrong way. Here's the root cause of your problem. Here's the real reason that you have this problem, and this is an I solve that problem this way, and that's the way that works. And here's why.
Right? That is that is how you do it. Yeah. That's very good. And I have a question there.
How do you twist it to because that's what we were doing trying to do sort of last year. And this year, we have trying to get another ankle to get these that we were talking about, I think, yesterday with the Mhmm. Marianne and Quito. Like, the customers. We want the the best one.
We want those with the money, and we want those who want to do this. So our goal to finding a customer is more like Marianne. Marianne is our customer. She struggled to get her business, her key to session, her she she struggled to get her clients to get a a a better goal to get healthier with a good way, in a good way. She wants to add something more to her to her business.
Mhmm. And we have figured out that we have say, for example, yoga is so Simplero to to to do this with key to probably 2, but Instead of having yoga inside, you can have it outside with skin contact, or if you are a therapist, the food therapist. You can connect yourself to Earth. Maybe you can do it outside, but otherwise, you can connect yourself to Earth and give this massage. And like I don't know if he's here.
He was talking about David was talking about getting the right vibes. Before you do the massage. That's the 3rd stone. You can that's the people we would like to I mean, we really love those people who are sick and want to be health there. Mhmm.
And they are a good customer because inside of them. Well, some of those people really, really want to be like Marianne. They want to be an entrepreneur, but they are not there yet. So for many people, this has been a way out of their photoguia of their Mister Rick? What's the question here?
Yeah. The question is, if if I'm going to nail that you know, like you said now, those people on the in the in the red market Mhmm. Who are they? Who are they? Where is the market?
Where is Marian? Where where is the market for we are trying to figure out Why are Marianne as your as your client? Is that what you're saying? Yeah. She could be.
But but she's a very good example because she she just This is Marianne struggling with chronic fatigue and exhaustion and insomnia and pain and low grade inflammation? No. But she struggled with to get her clients a better health, a better a better way. Keto is keto. She's keto.
Do you want Marianas, your client, or do you wanna do the same move that she's doing? No. I want her as a client. I want her What problem do you solve for Marian? That she wants to what do you say?
Expand her business and help her clients. So you're a business coach. I don't know. Wait. I thought you helped people with chronic fatigue and exhaustion and insomnia.
Yeah. Yeah. We do. That's what I said. We have 2 kind of of customers.
One is the I don't know what you call it in English, the the end customer, you know, right here. Mhmm. And and the other one is the person helping the end customer. Oh, so you have, like, a certification program in education? Yeah.
We have a certification program. Yeah. Got it. Okay. So that's a whole different new.
Yeah. Some of some of the end client here are now are our real who. Right. Yeah. But when you were talking about when you were talking about these stairs yesterday Mhmm.
It actually hits me. That right now, we are we are at this we don't have this we have a plan for this high What do you call it? High level? High ticket. Yeah.
Right. Yeah. Yeah. So here. Right.
The high ticket. Yeah. So this is where you would do, like, a certification or something like that. Right? Where are they?
Yeah. But we have that yeah. We have that on our core offer, and and the higher certification is one more step. And we were talking about that of our conference how to go there, the best way to go there to the high ticket. Alright.
So we'll so the model that I'm teaching here is, like, you do your core offer to your where you're doing the thing, like, where you're teaching people to get out of chronic health issues and yada yada using birthing as your main mechanism. Yeah. And then there's a high ticket where a number of those people are gonna be like, oh, shit. This is amazing. This worked for me, and I could see how I could create a business around this or maybe I already have a business and I can incorporate this into my business.
Now I wanna be certified so I can teach this as well. And I can use your brand as part of my marketing to say I'm certified by Suzanne and or whatever the company's names is. Right? Like Yeah. That would be the high ticket.
So what we're focusing on here is the core offer. That's what this intensive is about. And then Yeah. I know. But the the core offer is to what you described now.
That's our core offer. The high ticket for us is to pinpoint those people who did the core offer and want to be a certified master to teach other in this core offer. That's the high ticket. Yeah. Yeah.
So it's in the next level. We don't have that today, or we sort of just started it. Yeah. Yeah. Yeah.
Great. Yeah. So the core offers is still that that's our what you call with the certification, that's the core offer for us. They get the certification. Yeah.
I'm so confused. Yeah. I know. I understand where you are. You have to take a course.
And then, you know yeah. We're good. Well, if I'm confused, I might not be the only one. Okay. Yeah.
Yeah. But I I I understand what you're what you're what you're aiming for, and and that clears a lot of things out. So I I do I do pick that. I do we have to to you know, I don't know the English word for that either, but we have to go backwards for some somehow and and try to pinpoint the type of customers because like Marian, because lots of them are even if she even if you have a company, even if you are an entrepreneur, you can still have pain and inflammation and Sure. Yeah.
All all that stuff. So that's that's more of the who. The who is Well, and that's a beautiful thing. Yeah. That's a beautiful thing, though.
Like, because you get people in in the core offer and then you know, the some of them are gonna send up to the high ticket offer. That's the beauty of it. Right? And you can do a business. You don't have to do this all this stuff.
You can You can do a business that's just a high ticket if you wanted to. That's fine. There's no rules against that. But the model that we're teaching is, like, the fully fleshed out. Even if you start with just a high ticket, probably at some point, if you wanna scale, it makes sense to add the core offer.
Right? So if even though it start don't start here. Like, what I'm advocating is start here, Then do this, then do the content machine, then you do the challenge in that thing, then you do the live event into the high ticket. That's kind of the order. So you go from here, like, down and then up.
But you can start up here if you want to. There's no there's nothing if that's more natural for you, you can totally do that. But yeah. So Ingrid is asking what is Simplero academy. So Simplero academy is the our high ticket offer, which isn't that high ticket.
It's it's very, very, very reasonable, actually. But it's our high ticket offer. So core our core offer is Simplero, and the high ticket offer is Simparo Academy, where we teach this stuff in much more in-depth. So what we're doing here over the intensive is is just going over the very foundation of your business business so that you can create a core offer. And because we don't have that much time, we have to go, like, fairly quickly through it.
Academy is where we would meet, and we have a lot more there's a lot more coaching, a lot more ongoing support to build out not just your core offer, but this entire infrastructure with your, like, a challenge if you wanna do that or premium with trial, live at high ticket, your content machine, all of those things so that you build out your entire business framework. That is that is Simplero Academy. And, yeah, I'll talk more about that tomorrow or probably Friday. So but that's what that is. And so we have our coaching call in half an hour.
Alright. Let's move on to thank you so much, Susan. Appreciate it. Let's move on to Matt's. Here we go.
Matt's. Yes. Let's get to the confusion, shall we? Yeah. Finally.
Yeah. I don't know. I'm not sure. I post it in a nutshell. I'm not good with processing large amounts of information.
Oh, okay. So in a nutshell, what is the confusion? Yeah. I have 3 to 4 different potential dream customers, and a bit confused on sure on which of them I should focus on. The first one is talked about yesterday, the the one putting too much effort in work in career.
At the cost of relationships at home, perhaps because it's it's like a norm in the society. I got it. What's the next one? Yeah. Yeah.
Next one, the couple running business together, sometimes we like the one to collect each other. Based on development as well. Alright. Got it. Yeah.
3rd one, midlife's struggling with the relationship to the parents. To their parents? Yeah. Okay. That's the new one.
I've never heard you talk about this. No. That's a new one. That's why I am confused because I am new. Okay.
Alright. What's the 4th one? Right. We lost we lost Matt's for a second. The Internet is being glitchy.
Everybody else here? Or is that me? It's not it's we lost us. Okay. Alright.
Just checking. You never know. Alright. Let's see if we get a mask back. Alright.
Meanwhile, let's jump to Vouder, and then we can get Matt's back when he is back. Vouder in the Philippines. There we go. Okay. I'll mute it.
Yes. Alright. Well, thanks a lot for the past days. I try to very quickly tell you where I am, but I really appreciate your help on Mhmm. So so on my who, like, who am I helping?
And I help what you shared helped to talk to Once I if you wanna say Matt, we we're gonna get back to you once you're like, you we lost you for a sec. We'll get we'll get back to you. Yes, Vouder. Okay. Great.
So the who? I work with professionals, people working in business and organizations, they're highly educated. And the ones that I really love to work with, they self identify as leaders, as changemakers, regardless of what their position is. And they are more or less clear about what they want, like, something bigger. Right?
Like, that's the title of our intensive here. So they want something. And they are frustrated. They have a whole range of possible frustrations. You know?
They another word for that could be resistance. They get it from the bureaucracy. They get it from their bosses. Maybe they have some internal voice issues critical voice issues as well. So so they they want something and they are frustrated, and that could play out in a a number of different ways.
That sounds like every single human on the planet. No. I know. I know. I I want something, and there's some some force either outside or inside or both that are preventing us from getting there.
I think that is pretty much all the human condition. I know. This is the the challenge with leadership development. I've been struggling with that for years, but I do get clients who are CEOs. I do get clients who are, you know, more emerging leaders, very keen to invest to.
So I'm okay with that as long as And this is something I have to learn better how to market. That distinction of people who self identify as leaders, but they struggle to be be effective get results. Well, the question is That's a bigger thing. Right. Like, the question is, is there a person, and this is sort of an answer to to Matt's as well.
Well, I have other things to say to Matt's. But but If you have a a faucet that's leaking. And you see an ad from someone who says, hey, I'm someone who helps people solve problems. So if you have a problem, well, I'll help you solve it. Or you see an ad from someone that says, hey, I'm a plumber.
I fixed leaky faucets. Which of those 2 would you rather be more inclined to go with? Just Yep. Straight from the gut. Yeah.
You you you've shared there are two ways that people get attracted by their problems or by their aspiration. And that's No. No. No. No.
That's not what I'm doing. Okay. Now one is very general. I just help people solve problems, or I fix your fucking leaky faucet. Right?
Like, if you have a leaky faucet, which one are you gonna be more attracted Right? Okay. Yeah. Right. So my point is, you can help you can help everybody.
But if you can get very clear on who who you most wanna work with. If you could have anybody and if there are plenty of them, Right? But you have to pick 1 type of person that you wanna work with. If you speak to that specifically, you're gonna attract way more people, and it's gonna be way easier for you. So That's what I would say.
Like, narrow it down. Pick pick a lane. Is it CEOs? Is it merging? Is it is it in specific?
Ninture category is a specific size of companies, is a specific transition period they're in. I heard the Yeah. The the CEO of of Infusionsoft I forgot his name right now. Anyway, but he was talking about the rule of of ones and threes. Right.
Like, that that there are these transitions when you go from a 100 k to 3 then there's a transition, and then 300 k, there's another transition, and then, like, a 1,000,000 of transitions, you know, 3,000,000. There's, like, So maybe you are focused on the 10,000,000 to 30,000,000 transition or something. Like like, the more we can narrow it down there, the easier it's gonna bring to market. So so my current offer my current core offer is a 3 months leader in transition Mhmm. A coaching program, including some training.
Mhmm. And that that that works very well. I I think I can market it much better than I'm doing Yeah. And it's really life transforming. You know, that's that's the feedback I keep getting.
So it's good, but it's not as good it can still be better, and, especially, I can quote unquote market it better. Well, Exactly. Right? And the way that you market it better is be by being way more specific about what who it's for and what it what it solves for them. So I would say what kind of leader, what kind of transition?
Yes. I I catch that. I've been working on that for 5 years, how to do that. Let's let's solve it now. Let's just do it.
Like, let's not keep working on it for another 5 years. Where is the where is the fear of of getting specific there? Well, it's you know, it Well, maybe there's something that I don't see yet. I accept that. But the the point is that leadership development, it's can attract many people and many people come to me for that.
And they're happy. I understand. I understand. And that's great. And if the people wanna continue to come to you, you are free to say yes to anybody who comes.
But when we're doing marketing, what we're doing is we're putting out a beacon. Right? We're putting out a lighthouse that says here, I'm for you, if you're this kind of person and you have this kind of problem. And that's what what enables people to see it and then Yep. Resonate with it and buy from you.
And so you're saying, I help CEOs of of, like, pharmaceutical companies in the 10 to $30,000,000 range go through the transition from being a having this type of leadership team, which works when you're at 10 to having This type of leadership team, which works when you're a 100,000,000, and I help you be the CEO that can lead that transition. That's what I do. Imagine a CEO who's in that exact situation hearing that, their ears are gonna be like, woah. Like, oh, like, this guy, he knows what the fuck he's talking about because that's me. Right.
Yeah. Yeah. What I noticed a lot is that there are many people who are managers and experts And that's something really different from being a leader. That that's Mhmm. That contrast is very apparent in many organizations and businesses.
And many people who want to create a change, that's leading that's leadership. Mhmm. They are frustrated because they can't get it done. So so that's the direction I'm looking at more, and that's what your intention or intention this week is helping me to focus on. Alright.
Say that again. So manager's leaders. Say again. Yeah. So it's the leaders, not the managers.
So contrast it with the managers who just optimize and know that managers are also needed, but that's not my niche my niche is people leaders who are are are leaders and Mhmm. Who who already know that they want to create something big. Mhmm. Are they owners Say, Rodney. I think we're talking about this.
Right? Are they owners or or hire their their their They're not owners. Yeah. They're they're working in the company. Okay.
And they're not they're not so are they the CEO or are they further down the org? Can be both. Okay. If you had to pick 1, just got who would you most enjoy working with? Who would be most easy, lucrative, and fun for you to work with?
I've had really ideal clients in both. So so what I really like working with is people who really engage, do the work, and start to change their behavior because that's my program. It's about behavior change. I love that. That's fantastic.
And so just for the sake, I'm not gonna make you do anything. You're the boss. You're you're in charge. But just for the sake of this, just play with me here for a while. If you had to pick, is it a CEO or is it some other exec?
In the organization. Just pick 1 of the 2, which is more fun. Yeah. So, Leo, our our exec Yep. I also have some board member, but, you know, that's a bit less Let's go on.
Is it the CEO or is it someone who's further down the work? A or b. I would just I would just say executive. Executive. Okay.
So not CEO. Okay. And then if you had to pick a revenue range for your ideal dream If you could only serve one type of customer, it's the same every day for here on till eternity, and you have to pick 1, you don't have to. I'm just We were just making make pretend right now. What revenue level are we talking for this organization?
Probably midsize. What is that? Give me a number. Maybe 10 to a 100,000,000? 10 to a 100,000,000.
Alright. Can we narrow it down a little bit? I don't actually care. That's but that but I care about the ones who are really serious to make change I get it. I get that.
Just humor me here for a while. Like, if you have to Yeah. Yeah. Yeah. Yeah.
Okay. I think I I think I would Are they more 10,000,000 more? Okay. Let's say let's say 10,000,000. Yep.
10? Alright. Alright. So, like, let's just do 10 to 20. That's a good range.
And then, like, size of the organization typically, is it, like, 10 people, a thousand people, somewhere in between. Give me a bowl. It's it's it's under a 100. Okay. Okay.
And what is the challenge that they're facing that means? Like, what's the what's happening in their company? What is being yeah. What's happening in the company that makes them need to grow as leaders? Yeah.
I've had some who are consulting companies. So small to medium sized consulting companies have some manufacturing companies. Mhmm. They would be bigger. So do yeah.
Equally interested in both so far. I understand. So Yeah. If you had to pick, but my question is not the industry of my question is, What's the transition that's happening in the company? What is what is what changed in the company that makes them need you?
The quality of leadership, including inclusive leadership, So for example, they know about diversity. They have a checklist for that, but to go a step further and to really look at strategic change as well as inclusive leadership. Those are 2 Simplero topics. My question was though, you're not answering my question. My question was what changed?
That they need you. What changed For what changed? Or what changed that they What changed Yeah. So that they now they need you. Maybe they could be part of a merger.
Or they could be doing quite poorly. So they need to really up their performance. Mhmm. So they need to look at productivity, inclusion, or get everybody really performing at the top. Okay.
Alright. Thank thank you for doing this with me. You bet. It's just yeah. So And again, these are not it like, the fear for me anyway is, like, oh, if I if I lock if I narrow it down to one thing, then, like, I can't help anybody else, and maybe there won't be enough customers or I'll be bored because I Got it.
Like variety or whatever. Right? But that's not what happens. What happens is that when we get when we get really specific and we're able to talk to a specific person, hey, listen up. If you're a leader, in a company of, you know, around a hundred people, you're probably doing 10 to $20,000,000, and you're an executive of this company.
And the company's just gone through a merger. And you know that there's gonna be new demands on you, personally as a leader, and on your division within the company, and you're not sure that you're equipped to handle this. Like, and then you talk about like, seen cut. Right? And then you talk about some of the specific scenarios that you've seen that these kinds of people go through.
Right? Like, you're afraid that you're gonna be be like, you know, what do they call it when you're when you're when you're suddenly eliminated because, like, you know, there's a merger. Right? If that's the the one that you go with or, like, you're yeah. You might be on the chopping block.
Your team might be, like, people that you've worked with for so long, you build a relationship with, you know their families, and you're afraid for them, and their families. Like, go into the emotional piece of it now. Of what that leader is feels like in that situation. And that's the power of getting specific is now we can talk to the specific scenario and the pain that they're feeling and the emotions and the fears that they're having. And you can you can pull out case studies.
Like, this is just like, you know, my client, you know, Martin's, who blah blah blah. And this was his situation, and he this is what we did together. And he went from having a a a an organization, a a division that was really underperforming, and he was really, really afraid for him and his family and his his his colleagues and team members. And what we did, we we implemented, like, three simple changes that completely turned around the culture and the performance, blah blah blah. And, like, a year later, blah blah blah blah, results, results, results.
Right? That's gonna be a very compelling story. You put that out there. Like, those people are gonna, like, come calling because now they know what you're talking about. Right.
Yeah. And then you can do it you know, with another like like, that was the merger case. Now we do the same thing with a poor performance case. There was not a merger, but, like, you're the leader and you know that your division is underperforming, you know it's on you, you need to grow, like like, here's like, free people I work with, and here's what we did, blah blah. These are the results.
Like, give me a call, schedule a call, and and see how I can help you. Yeah? Right. Yeah. Okay.
I can see that. Yeah. Alright. And so everybody else here too, right, this is the exercise. Like, if when we can be so specific that we talk to that specific pain that people have, the scenario that they're in, boom, they're gonna resonate.
And what's cool too is that even there's a halo effect. So even someone who's not in that exact scenario, maybe he is the CEO. Maybe he is, like, in a bigger company or somewhat smaller company or, you know, whatever, they can still see themselves in it. And be like, yeah. And that's not exactly my situation, but I can see how it's similar enough.
And you have you clearly have confidence and results here I trust you to lead me through this transition because they can feel it. They can relate to it. They understand it. Yeah? My friend Steve Sims says, and he's been he's roasted me on this shit on numerous occasions.
He's he's funny. But, like, he's he says, Like, it's about becoming impossible to misunderstand. Impossible. To misunderstand. Being so clear about who you're for and what problem you solve that it's just completely impossible for anyone to misunderstand.
And what you're gonna find is that shit gets so much easier. It gets so much easier when you do that. And there's so much resistance to doing that. But, oh my god, it's so much easier. So with that, Matt's, let's let's do this.
Let's do it. So that's everything is of course is is for you. But Yeah. Yeah. Also, I have a hunch that this is one of your self sabotage patterns.
Could be? You you get close. Like, we spend a couple days together a month ago. Right? Yeah.
Like, we're here again. We're revisiting the same things, and you're going deeper, and you're finding new discoveries, and you're you're you're really getting at something. You're really getting at something with the avatar that we originally talked about last month. And then you have this other thing with the the business with your wife, which is interesting too, because that's also a very clear thing. And then you're like, I'm this close to the target.
Now let me go, like, boom. And just, like, come up with a bunch of other ideas that are completely out of left feeling. It has nothing to do with what we're talking about. Right? Like, for no good reason other than to pre make sure that you're not fucking successful with what you're doing.
Hey. Is there something to this? Absolutely. Yeah. Yeah.
I guess I needed to hear that. Yeah. It's tough, but yeah. I have I know this because I have done this so many times so many times. Like, yes.
This is a this is a a, like, a survival mechanism. This is a distraction mechanisms. This is like we create some chaos because we're afraid of actually. It's like the dog chasing the car. Right?
Once it catches that damn car, what the fuck is it gonna do with it? Like, I don't know. So what I'd advise you to do is, a, stick with what you've got. I think the couples thing is a really interesting idea that you I think you should but I think you put it on the shelf for now. I think all the other ideas just put them on the shelf.
They might be great at some point in the future, not right now. Stick with what you've got because it's good. It's solid. I feel you're there. I feel you're in all of it.
But if I I don't know. I I haven't I didn't read the other 2 in detail, but but I feel you and both the others for sure. I think you've got them, but you've got the first one and it's right for you and just go fucking execute on it. What I would say is Really, what helped me so much was visualizing success. Visualize the life that you wanna live when you have this business that is doing what you want it to do.
It's making you money, boatloads of money. Is transforming people's lives. It's fun. You get to really connect with people and really see the difference that you're making in their lots. You get to look them in the eyes.
You get to hug them and feel them and just see how, like, these kids that didn't know their fucking dad because he was always descaping life through his business, thinking that he was busy and doing good work in blah blah blah. But the reality is he was scared. He was scared of showing up as the man, as the leader, as the father. He was scared of overcoming his own hurt from his father. And now that man finally feels whole and complete within himself.
And finally, he's able to show as of up as a father for his kids, and those kids' lives are gonna be fucking transformed. This is all thanks to your doing. Take that in and feel it and visualize it. And as you do that, any resistance that comes up that says, oh, I'm not worthy and what if I can't do this. And what if I fuck it up?
And what is my family gonna think? And all the stuff that we talked about on Sunday, all the upper limit stuff. I'm gonna be a burden or I'm flawed or I'm wrong or gonna be disloyal to my family or abandon them or or outshine some people. All of that shit, let it come up and just be there for that little mess that has those feelings because I think this is where it's at for you. You got this.
You just have to actually Like, not shoot yourself in a foot. No. Alright. Yeah. And these guys fucking need you, man.
And their kids do too, and their wives. Thank you. Yeah. My pleasure, my friend. Yeah.
You do it. You do it, my man. Alright. Adla. Adla, what can I do for you?
Yes. I would love to take a shot on the main customer and see just what you've Okay. Yeah. Wow. It is.
But similar yeah. Yeah. And I think when I'm when when I would like to try out this message when I'm fishing for my dream customers. I would like to say, if there was sun, in your department, in your organization is not materializing. The solution like this with you the quality of your leadership role, not with your employees.
Mhmm. Because when I talk to leaders, they do when I talk about the challenges, the the the problems, I always talk about something outside. Every user, organization, strategy, everything else, except themselves. Mhmm. So I would like to address that if they feel they have a they have a potential that they don't fulfill, and the problem is within you as a leader.
And I'm saying that I hopefully will attract those who get triggered by that because they do have some kind of self insight because I need I need p I need leaders with self insight for to make for to develop them. Yes. This is awesome, Aplea. I love this. However, so so what you're talking about is essentially your your new mechanism, your unique and mask mechanism, it's your sales message.
So when we're looking at the let me share my screen here. Boom. We have the the we have the who. Right? And then we have the what.
So you talked about the what a little bit. The what is that they're not performing. They're not getting the results. And then you say and my new what you've tried is all kinds of things out there. Right?
You that's the current mechanism. That's what they've already tried. Like, you think the problem is out there. What I'm telling you is my new mechanism is the problems in there. It's between your ears.
It's fucking you. You're the problem. And we fix you and that fixes the results out there. That's where that fits. Right?
So you're on the right track here. What we need to do though is still be more clear on the who, who is the dream customer, and the what, the problem. The problem, like, the the the results in your part department are not materializing. That's very broad. It's very general.
Right? So we wanna get more specific there. So you're the You're the leader. You're the like, I think you're also non owner leader if I'm not mistaken. Like, exactly what we did with Vouder, get more clear on who this leader is, if you could only work with 1, and you can't you can work with whoever you want.
But in your mark when we're putting out messages exactly what we just went through. Right? Get very clear on who, who, what, leader? What kind of leader? What kind of organization?
What what's their problem? What's the scenario scenario that they're in? That cause them to need to reach out to you. There's also some there's not also there's always some inciting incident. Right?
There's always something that changed, something that happened that makes them reach out now. Right? Like, or makes them open and susceptible to being able to listen to you now. And that's what we well, that's what we wanna speak to in our message. And then you say, and you've tried X Y Z, all these out of things.
Maybe you thought it was about your team. And so you did some team motivation, blah blah blah, or you thought it was about, like, you need to do to do OKRs, and then you did OKRs, and then didn't fucking solve it. Right? Like, because it's not fucking the problem. The problem is you.
Let's be real. Boom. Now you've got them. Does this make sense? Yes.
It does. So yeah. I just yeah. Thank you very much. I'm gonna work on what you said now.
Good. Perfect. Yeah. Yeah. Also, man, this is great.
Like and look, I wanna say to everybody here, like, we all fuck this up. It's so hard to do for ourselves. Because we're so close to it. Like, we're we're inside this bubble. We can't see our business.
We can't see ourselves. Right? Like like, if you're I heard someone talk about that just early today. Like, if you're if you're swinging your golf club, right, you're playing golf, You can't see what the fuck you're doing. You can film yourself on video, and now you can see it.
Alright? But it's easier for someone standing on the outside just looking You're like, yeah. You do this thing when you swing. Like, my wife's a dancer. Right?
She can't see what it is that she's doing because she's in it. She's doing the dancing. Right? I do like this because, like, I don't I'm not a dancer. But but someone who looks from the outside or when you look the video is very it's a lot easier to see it.
So don't feel bad about, like, struggling with this because it's it's normal. Everybody does. We need someone to reflect this to us and help us with this. And it's it's can feel really painful and awkward to go through them. It's like, oh, I don't this is it, like, where but just embrace the pain and the awkwardness and, like, just know that you're not alone.
Alright. With that, Marion, you're gonna be the last one of the day. Let's hear it. Oh, shit. I clicked very confusing.
I think I clicked to mute you again. There you go. Hey, Marianne. Get to sit great to meet you. Thank you.
Good to meet you too. So I'm gonna start my self sabotage pattern is perfectionism. And overthinking. And so I've been That's my favorite. And what?
Yeah. That's my one of my favorite. Like, every it's so common. Yeah. Alright.
And so I'm an enthusiastic health coach for about 10 years. I'm very heavily leaning towards plant based eating styles. My passion is actually slowing climate change and inspiring people to regard their own sell their own bodies as precious force of nature that needs their attention. In order for them to be happy and fulfilled and connect and help the world. So What's that?
Right. Yeah. That's great. Yeah. So how can I help you?
So that's my passion. So the problem, I've gone between losing weight or people who simply want to go more plant based for any reason, but that's very broad. Risk of diabetes and cardiovascular disease, so maybe the trigger is that the doctor tells them they need to do something or they're gonna go on meds. And so I just kinda keep going around and around because I don't I don't have risk of cardiovascular disease. I don't have that story.
So alright. Let me ask you a couple of questions. We only have a few minutes. So I was gonna get right to it. So have you helped clients successfully in the past overcome specific problems or get specific results.
And so what? Yeah. So I I've helped people who wanna lose weight, who wanna quit you know, sugar or coffee or stuff like that. Mhmm. Quick foods that they don't think are serving them.
And I've helped them feel more engaged in their own self care but that's kinda soft. Right? That's It's very yeah. It's it's very soft. So so would weight loss be something that you'd be, like, interested in going with?
Or It just I don't think it's working because I don't I keep trying to go there because it Oh, yeah. What prompted you to adopt this way of eating? It just had to do with all my values. And so I do work heavily with people to apply their values to their actions. Mhmm.
And so yeah. So maybe what you could do is say say, like, find other people who have the same values, and what you help people is, like, figuring out how to live. According to that, I'm sure there's stuff that you figured out in terms of what to eat and and how to live so that you honor those values, and it took you a while to figure that out. You have to do research, and you have to experiment with different things, and where can you shop, and what can you cook, and how do you do it, and all that stuff. Like, maybe that's what you teach people.
Uh-huh. Okay. Yeah. I mean, I'd like most to work on helping people find their values even if they're from mine. Okay.
Yeah. But, you know, values could be the plant based kind of values versus the value of family or their spirituality. Right. So I'd love to dive deep. Come back tomorrow and we can dive deeper into the stuff because we we're not gonna have time to really go go all the way into it.
But Who's have you where are you at in business? Are you already making money? Yeah. I'm not sure. Yeah.
Much. I have a trickle trickle business. I've been in health care for many years. What kind of health care? Well, I'm an active punctuist.
Okay. But I need to go online as a health coach. Okay. Great. And yeah.
So the exercise would be Like, of the people that you know that you've worked with, who is what's what are the characteristics of the kind of person Like, go back to go back to what we where we started. Yeah. Okay. So what's the who? Middle aged woman, kids are not so much in the picture.
A pleasant people person, eco conscious, loves animals. Wait. Wait. What does it mean kids are not so much in the picture? In other words, they either didn't have any or their kids are independent.
Okay. So she has time to focus on herself. She's feeling, maybe ashamed of her body, putting on weight. She likes plant based, but she's not doing it as much as she'd like to do it. Great.
So notice how like and this is very common. Yeah. Middle aged woman, no kids in the house is how how I wrote it. The kid's not in nature, but no. You know, no.
It's not, but it's it's still very broad. Yeah. But ashamed of your their body, that's problem. Right? Yeah.
That's not the who. That's the what. So So but that's a good one. A shame the body is is that's a pain for people. Like And depending on what you're what you do and what you get your mechanism is that could be something.
What what I always go to is is who do you know? Who have you already helped successfully? And if you haven't helped anyone successfully already, go find someone that you can help successfully and you don't charge for it, you only charge per results and you basically say, hey, I wanna help you with this problem, and I'm gonna do it for free. And if I succeed, like, if we get you to x specific outcome in 3 months, you can Pay me whatever you feel like, 0 or more, doesn't matter. You or you can just leave that part out.
But what I really need from you is a testimonial, a case study. I need you to talk about the results so I can use that in my marketing, and that becomes the foundation for your for your for your paid programs. Right? Yeah. And I have some of those.
It's just it's not one particular problem. Right. So that's what you wanna be. You wanna be very specific upfront with this is my intended who and this is the problem. So you wanna spend some time thinking about that.
So then you go find a client, free client, that's exactly that, and then you just move heaven and hell to deliver a fucking compelling result. So you need to vet them for being action takers Yeah. And coachable and all that shit so that you can deliver the results. And then you shout from the rooftops about those. And how much does it matter that I have a personal story of overcoming Doesn't matter.
I mean, if you if you're like, hey. Like, I'm a plumber. Like, I can come fix your your leaky faucet and you're like, well, have like, do you have a leaky faucet? Did you have one? Like, like, Who gives a shit?
Right? Like Yeah. Like, if you if you can demonstrate that you can solve the problem, that's what matters. Okay. Yeah.
Thank you. It's not important. Really, really helpful. Excellent. Thank you so much, everybody.
This is super fun. I love this. I love getting to know you more and more each day, and I'll see you all tomorrow. For both the regular session and the VIP session. Keep the questions coming.
Keep noodling over this. Share in the forum. Go share in the forum. We haven't done Like yeah. Go share in the form.
We have done a great job of making sure that there's engagement there. Go into the intensive dots of the letter dot com into the forum and share your who and your what and your and and your your how. Like, your what if they tried? I I can't come up with a good name for that one. But, like, who is your dream customer?
What's the problem you solve? How do you solve it? And what have they already tried? Like, let's let's see those. Make it a short and 16th as possible.
But let's get that shared. And, Beth, if you're still here, Michelle, can you post on the send an send an email to the group or or or queue me up to send an email to the to everybody get everybody to share that in the group. Alright. Thank you, guys. See you tomorrow.
Gotta bounce.
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