Transcript
Oh, yes. What up everybody? It's good to see you again. It's good to see you again. Alright.
Let's do this. So ABla has to live in 20 minutes. Alright. That is fair. Alright.
So let's do this. Let's take 3 minutes to just go over the the offer. So take 3 minutes. I'll set a timer. And then, again, here are the questions, and I'll pull up the screen.
So you can guys can see what goes into your offer and then figure out how are you gonna price it, what's gonna be included. You're not gonna be able to do everything, obviously, 3 minutes, but just take a stab. Like, just write down what you have right now so that you have something something to start with, and then we're gonna get into questions. So you can go to the reactions tab and and raise your hand there, and then I'll take your questions in order. As always, during VIP, it is all about your question.
So with that, I'm gonna share my screen, share the the outline here. I don't know how much you can see, but hopefully, you can see at least most of it. Do do. There we go. You know, put on some some work music and you got 3 minutes and go.
Alright. 30 seconds. Alright. So, music fading out slowly slow these again. Alright.
So great you guys. So now let's get your questions. So go to the reactions tab and click that, raise your hand button, and I will be here to answer all of your questions for the next 48 minutes. This is your chance This is your chance. This is the last VIP, by the way.
This is your last chance. If there's any question about anything that we covered today or any of the previous 4 days, this is your chance. We're not gonna have a VIP call tomorrow, so today is your chance. Alright. Let's go.
Lena, you're up. Hi. Hi. Hi. How are you doing?
I'm fine. Thanks. Yeah. And you? I'm fantastic.
Oh, that's great. I I I really love this program for this challenge on your call. I have added the the 2 programs I have in the chat. Mhmm. But, yeah, I don't have all of those fancy things like bonuses and and all of that stuff.
But Right. Yeah. You're not gonna have that in 3 minutes for sure. So, yeah, I don't have them. I I only have the there's written modules, and then there's online coaching sessions with me.
That's what's in in my pages. Is is it enough or Yeah. I mean, so here's the thing. There's no like, first, your offer is never done. Right?
You can always keep improving your offer, keep making it better. And so you start where you where you're at and with what you have. Same goes with bonuses and other components as goes with when we talked about the other day about creating a course before you've like, selling the course before you've made it, a bonus doesn't have to be something that exists already. It can be something that you're gonna be delivering later. Right?
So you can add in, hey. We're gonna do a bonus session. So I did a workshop last month, And I said, for everybody who buys that, we're gonna do a bonus half day workshop on how to get a campaign. So when you build this thing, like, let's do a a bonus workshop on how to actually get traffic to your thing. So I'm just announcing that.
It's a bonus upfront. Like, that's a bonus, or there were there was this a scarcity bonus of the first people who joined gets a one on one call with me. That's another bonus. That doesn't have to be made upfront. You can just like, what would be compelling for people?
What would be so attractive that they would want to buy the offer just for the bonus. It can also be something that someone else delivers. So if there's something that's complementary with what you're doing and like like, say you're a and, like, a fitness coach or something. Right? And then you have a friend who's a nutritionist.
Right? Then maybe they can grade some incredibly valuable bonus that you can include in your program, you don't pay them anything, but what they get is they get clients. Right? Because everybody who buys your thing, now they're gonna sign up for their thing to get that free. And so now they're getting leads for free that they already have a relationship with, they have already, you know, been had a warm intro to them from you.
And so it's a great deal for them. So like, really get creative and what you can put in there, that will be valuable for people. The only thing to be aware of is that information can feel like work. So adding another course and another course and another course and another course quickly loses its value because it's like, oh shit. It feels like work to have to go through all that stuff.
And then it ends up being negative. It's like, when there's too much stuff, people cancel. When people subscribe to Magazine or, like, a weekly publication of, like, you know, The Economist or something like that. Like and the and the weekly magazines just start stacking up, and people never get to read them. That's when they'll cancel.
Because, like, oh, I don't have time to read all that stuff. Right? So if you pile on too much stuff that they have to consume and go through over time, that's gonna lose its value. Okay. That's Yeah.
Good faith. Yeah. I hope I get some kind soon. Yeah. A 100%.
And if not, like, there's the like, the a 100%. Right? The only thing once you do everything we've talked about in this intensive, that's those are the things that we need to do to construct the offer, then we need the traffic, then we need to get people to actually come to that offer and and buy it. But if then the only thing that's remaining there then is pure mindset stuff. Like, how am I showing up in a way that that blocks this?
And it's I mean, that's something that we do. Of sharing on the the coaching call with academy people yesterday how one of the things I realized was I had this core belief, like, unconscious belief that I am wrong. Alright. So that that that would make me make things complicated all the time. I would complicate things because I felt like I was wrong.
I wasn't good enough in myself, and so I had to do all this kind of smoke and mirror around it to make it complicated. And if you called in disguise, the fact that I feel like I'm not I'm that I'm wrong. Right? And those are the kinds of psychological tricks that we'll play on ourselves. Though that's the kind of sabotage that we'll do that that really kills it for is when it's it's right there.
Like, it's it really is Simplero, except for the fact that we there's a few things we don't know, and then we just make it freaking complicated in our heads because we're not we're not there mentally, and that's really the game. And that's the kind of stuff that we work on in academy. That was, like, a good one. Something I struggle with as well. Yeah.
Thank you, Paul. Yeah. You bet. My pleasure. Alright.
Thank you, Lena. Matt, you're up next. Absolutely. Thank you. I'm thinking about the naming of the core offer.
Mhmm. And I don't know perhaps I can try some of them out. Let me see. Yeah. What do you got?
And keep keep in mind, I'm not your I'm not your target audience. Right? So you've it really isn't up to me or anyone here other than, like, it speaks that were in your audience. But fire away, let's hear it. Work.
Yeah. 1 could be mastery or authentic life with more and true, or deeper relationships at home, something like that because it's related to the European customer that is putting too much effort in working career. Mhmm. I I like the part with perhaps 7 steps to mastering leadership in your family relationships, something like that. 7 steps to being delivered, they're both at home and at work.
So here's I would I would start with Hermose's magic formula. Right? So we could do like, we're coming up on a new year. So we could do, like, new year I don't know what the how you now wanna name your avatar professional something. I don't know what happened here.
Like, you know, be a, like, be a leader in your life 6 month coaching program. Right? You can literally just go down the list here and say things like that. Right? So And then if you wanna make it evergreen, maybe you don't say New Year, but, like, that's a good compelling reason for them to buy now.
It can be the same program that you just give it, like, slightly different name. Depending on the season. Right? So yeah. Something like that.
Like, what is the new year? And what how do you name your avatar? What is the goal that they want? They wanna be fulfilled maybe or leaders or overcome some pain or something. How long is it?
3 months, 6 months? And then how do you what's a container word? Coaching program, mastermind, retreats, you know, something? I think that's where that's where I've started. Alright.
Yeah. Yeah. Thank you, Matt. Alright. Thank you.
Ingrid. Ingrid. Here we are. Yes. Yes.
Awesome. Thank you. It's so funny. Every like, everybody, we all do this. Right?
It's like the you're like, angry. You're on them to like, it's funny. Where where is the button? Yeah. Right.
But what what I have here in in front is my my whole offer document. So it's Mhmm. You know, that I'm working on. I have a question about naming also. And I'm getting confused about the many names that I have to come up with.
I have my visual minds membership. Which is learn to sketch your ideas, clarify your message, build your beautiful business. So this is the product. Then I have a free workshop called simple illustration crash course, learn to draw in an hour, which is to get people in. Mhmm.
Now And and then in inside the membership, I have all these courses like simple illustration, master message, and visual frameworks, and all that stuff. So I also should name my offer or what? You totally should name your offer. Yeah. And what could that be?
I mean, that would be end of year offer for VisualMinds membership. Yeah. Well, I mean, I would go New Year rather than end of year. Right? So Absolutely.
Yeah. New Year, we're we're we're getting ready for, you know, something new new energy. No. That that's something that I wanted to use next year, the new year. Yeah.
But but we're getting close to the new year. So yeah. But, anyway, yes. What should I call it the next year? So this would be the holiday offer?
No. You can call it a new year now, and then and then you can keep doing that until, like, February or March, late March or something. It'll be a new year for for a while. That's totally fine. So okay.
So I I don't have to come up with a new name for my offer every time. No. No. No. No.
No. I mean, you can use the exact same name that you offer every single time. For sure. Yeah. The only thing is, like, you wanna use, like, a seasonal reason or, like, you it doesn't have to like, the only reason we got started talking about the new year is because of this, like, back to school example.
But it can also just like, it can be any other reason. Any other reason, like I actually see that. Of course. The offer ones, yeah, that that worked well. Yeah.
Yeah. But it doesn't have to be time specific in terms of the season or the time of year or anything like that. It could just be the reason, like, new job or it could be, like, you know, you know, I'm done with this, like, sick of this thing or, like, you know, just some some reason. The way I think of it is is, like, the remember we have the conversation about, like, what changed in their life? What what is new in their life that makes them want this now?
Like, what's the scenario they're in that makes this an acute pain for them now? That they wanna do something about. If we can speak to that, that's a way another way of calling people out and making it magnetic or making it attractive to the right avatar. Are you sick and tired of drawing of not being able to draw your own Christmas cards? Yeah.
Well, I'm but if you're doing the business things, like, you know, you know, not another Word doc. Right? It's like that could be a thing where, like, people are like, I'm sick of these damn Word doc memos. So we're of, like, plans like, I wanna see something like fucking visual. Like, that might be something that appeals to people.
Okay. Yeah. So I I think seasonal is the the easiest way to think about that. Right? Mhmm.
Yeah. Yeah. Okay. And then the other thing is the the scarcity. Mhmm.
It's always the same product that I'm selling. It's always the the membership, and I close the doors once in a while. So the the group is is is that enough scarcity or what? Yeah. A 100%.
Yeah. Yeah. Totally. And I just say, now is your chance and if you Mhmm. Yeah.
Okay. And the the the last question is, I I don't know which chunks to offer. I Last time, I had doors open. I had my my offer was just for a whole year, and it actually sold pretty well. Should I just do that or once in a while offer also 3 months No.
That sounds great. If it works, well, keep doing it. Yeah. And some people want, of course, monthly and and and smaller things, but is it gonna change it up, or should I just stick with that? This is my offer, and this is how it is.
Stick with it. Yeah. Stick with it. If it's working, stick with it. Yeah.
Good. Yeah. And, no, I mean, you can what I would say is is over time, refine your offer. Right? So maybe you add a bonus.
You realize, oh, here's an objection that keeps coming up. Let me add something to address that. So you're re refining your offer, but don't change your offer. If it's working, keep the offer. Like, the big the big challenge in in our business is coming up with the offer that really works.
Once you have it, you it's balls to the wall. Right? My friends at Pompa program, they once they hit their offer, They've scaled that one offer to $50,000,000 a year. One offer. That's what I want.
One offer. Right? But it's getting that offer right. And then but once you have it and you're able to, especially if you find an offer that you can convert with cold traffic, like, running ads to a cold audience, like, boom, you're in business. That's it.
Mhmm. I mean, I I don't know if maybe a 3 months offer would have been even better. You know, you can test it. You can always test it. With a set like, that's the beautiful thing about running cold traffic is once you get into that game, which is a whole like, different beast.
Right? But once you get into that game is now you can test. Alright? We send a thousand people or a hundred people to this offer. We send a hundred people to this offer, which converts best.
But the problem though is that that, like, at 3 months, they have it has to convert that much better because you're gonna lose people. Versus you're selling a year, you know you have a year, one person that buys at 3 months need to renew three times at 3 months to get to the same LTV. Same lifetime value. And so you need to see four times as many buy, basically, or like like 2 x as many buy or 3 x. You don't know.
You won't know until a year from now how many of them actually stayed for that amount of time. So if it's working at a year, I would stay with that. Like, the the number one mistake that most people make is that they have too many damn offers. And they they and it's fine to experiment until you nail it and dial it in, but it should be experimentation of, like, what if I change this fast paced to fast paced. You shouldn't be like, oh, let me do do this offer and that offer and this offer and this offer and this offer.
On the front end, that's totally legitimate. Right? So go back to the value ladder here. So back to the purple value ladder. Here, your core offer you should be pretty set on roughly what that is, and that's, like, that's this is something that you refine and and but it should be within the range.
Like, just like, for me back in the early 2000s when I was getting started as an entrepreneur, I had tried you know, this collaborative content management system software, and then I got into, let's do media and, like, online publications, like block type publications. And then I was like, let's do I forget whatever the hell I was like. Like, oh, let's do, like, like, a job hunting board where we reward people for referring the right the the candidate that's getting gets hired. Like, it's trying all kinds of different things. And then I sat down, and I was like, what is it that I'm here to do?
What is my purpose in life? What is what is what what do they put on this earth to do? And and the answer that came back to me, like, in a download was, I'm here to integrate spirituality and entrepreneurship. And from that moment on, I was like, Fuck me. That's it.
And so then everything I've done since was in one direction. There's clarity. There was like, okay. This is my track. I might do a little thing here, a little bit thing there.
And they they a little bit, but it's it's it's not like the thing here and then over there and then here, like, right. So that's what you want for your core offer. You want it to be pretty consistent on what it's about, and then it's just like, really finding the right container, the right format. Like, their their exact right who and their exact right what and outcome and all those things. Right?
On the offer. It's minute changes. Front end offers. So I have these 2, the challenge in the premium of the trial. But, really, you can do a bunch of different things as front front end offers lead magnets.
Audio books, audiobooks, webinars, VSLs, tripwires, physical products. And here, you can experiment with a bunch of different things because it's it's trying to see, like, what might work, but these are small products. They're not your core thing. Your core offer Only one offer till you get $10,000,000 at least, then you can start playing with different offers. But like I said, one offer will Okay.
Take you to 50,000,000. So So my core offer would be the the membership 1 year membership And Mhmm. I also have so people who when the doors are closed, they can buy something. I have my simple illustration course as a Evergreen. $358 thing.
Mhmm. Would that be how does that fit in the system. Evergreen $350 thing or a self study course. Yeah. I mean, that doesn't really fit in.
No. It doesn't fit in. No. No. A front end offer is typically, like, $50 or less.
Yeah. Right? There's a lot less However, when you do a front end offer, typically, what you'll do to make the math work is, like, you might sell something for a dollar or $7. Let's called a trip wire, or free plus shipping, which is in the same kind of range. Like, shipping is maybe $7, $10, something.
Right? Like, so those are considered trip wires. Whenever you do that, the next thing that you do is always an upsell. Like so that's, like, you know, something for a $100, $200 or $300 something. And the reason we do that is because it helps pay for your ads on the front end.
So the goal of those front end offers is to generate leads for free. You can run ads. What I what I could do is is make my my credit scores, illustration credit scores paid for $25 or something like that? You could do that and use it as a front as a front and offer, or you could take $350 thing and use it as an upsell. So you have a trip wire because the trip wire is the the the first very first thing is usually something very, very similar people.
You can be, like like, a PDF or a mind map or, like, a short video or something. It can be very it can be very simple. But then you can offer an upsell that's a little bit more. So you could use it there. The other thing you can do is, like, generally, what I would say is put it Put all of your focus and tension on your core offer.
Put things in there in your core offer. And then you can take things that exist in your core offer, and you can splinter than them out as a and use them on your front end here. Splinters. But but this is like, When you have a this is why I love memberships. Because when you have a membership, you have 2 jobs.
You need to keep you need to get new members and you need to keep the members that you have. 2 jobs. It becomes very, very simple. Like, everything that you do is about one of those 2 things. That's it.
Yeah. Focus. Alright. Thank you, Ingrid. Thank you.
Thank you. Alright. Marion, Marion, let's do it. Is it okay that I'm back at the who and the what? Okay.
So I'm just concerned that I'm trying to include too many of my passions in the person that I wanna work with? Yes. So at one point I was saying, I want a person who's eco conscious Actually, I sent it as animal lover, nature lover, and earth lover. Mhmm. Yeah.
But I don't know that that works. Like, you don't actually say it out loud. Right? You don't I mean, no. What I would say is that they tend to go in well together.
Right? So but yeah. No. I hear you. Yeah.
Go ahead. Gone. It could say just eco conscious as a way of kind of bringing that all together as well as I can. Yes. This person really wants to it's all about helping her become strong in her body, in herself so that she can continue to do good work in the And she and she's middle aged, and she's gaining weight, and her blood markers are going in the wrong direction.
And then the doctor said, oh, you need to work on this, or I'm gonna put you on mez. She doesn't want that. She saw what happened to her parents. So it's a pretty big problem that she sees herself as, you know, that she's gonna lose her edge, her ability to give. But I I don't really know how many of these people.
Like, you know, one of this one of the complaints we'll have is, like, oh, I just need to really focus on my work, not on my self because there she's a giver. Right? She wants to be a service and make the world a better place. I'm wondering if you even need the whole eco conscious thing because what I'm hearing is that she has a real, like, medical concern here. And she doesn't want medicine.
Right? She wants to find a natural solution. That's the value. That's the value that matters here. Right?
Yes. And in the world, there's just so much pressure about, you know, you can fix everything with lifestyle, exercise, eat better. So everybody's aware of that. Mhmm. And I do saw that problem.
But I thought I needed some more specificity other than just she's got the usual problem almost everybody has at middle age. Yeah. So the again, the problem and the is the what and the who is the person. So what I would do is go a little bit more. So what I've heard, like, on the who is it's a woman, she's middle aged, and and she wants.
She's into natural solutions over medical solutions and chemical solutions. Yeah. And and maybe just go more deep into the who, what else do you know to be true about her? Right? Is she living in a trailer?
Is she, you know, is she a professional? Is she? Like, what what do what do you know about her if you had to pick? Remember what we talked about here with Yes. The who.
Like, if you can only get paid after you get results for her. If you had to be that picky in, you could only get paid after you got results. What would have to be true about her? Right? Or if it has to be, you know you know, a short success cycle, right, who you can help the most and the least amount of time with the least amount of friction about them being has, like, what would have to be true about them?
Write that stuff down. That becomes your who. Right. And are you saying I shouldn't call out the eco conscious aspect? I I'm not really saying one way or the other, but I do think I don't think you need it.
I mean but maybe you do for your sake, but my my thinking is that if if she's into natural healing, versus versus, you know, chemical healing than or non healing, then chances are she's also gonna embody enough of the values that you care about be easy to work with. Right. It's like, hey. You have this illness. And, also, in order if for in order for me to work with you, you need to care about the environment, like, I mean, you can if you want to, but it just seems a little arbitrary.
Yeah. Yeah. Yeah. Also in the way that draw people in. There's gonna be a lot of nature and metaphor and stuff.
So Yeah. Yeah. Exactly. Like, your energy, your vibration is naturally gonna back to certain a certain person. And and if you just talk about the things that you care about and you talk about climate and, like, all the things that you that you're passionate about, then naturally, it's gonna repel people who think that's stupid.
Right? It's gonna attract the people that that like that. So that's the beauty of it. The more that's why it's so amazing. We just get to be ourselves really loudly.
And then, like, the life does it staying and brings us to people who resonate with that, not only the other people. Yeah. Yeah. Me too. Okay.
Thank you. Beautiful. Thank you. My pleasure. My pleasure.
Alright. Gina Maria, you're up next. Thank you. You've really mastered the unmuting game. I wanna give you props for that.
Like, you were so fast at that. And there's none of that, like You know, I'm used to doing it on the on the microphone, but now I know that you are you give us on meeting permissions, so I figured it out. Because I guess I raised my hand a lot. Right? Yes.
Practice makes perfect. Okay. So here's my question for you. As someone who's starting out with this course, what do you think about doing something like you'll never see this price again get into the beta group. Like Yeah.
If you part as the name part of the naming and the the price as the offer enhancer, Mhmm. If you honor it, I think that's entirely legit. And and and Well, obviously, sorry. My kid told me when I I was okay. Years ago, he turned in and said, mom, your name should be Gina Marie and tegrity.
Yeah. Yes. I did it. So two things, a, obviously, honor let me sorry. But the other thing is whether that resonates with your people, right, with the kinds of people that you want.
It's like, is that the energy that Yeah. Is that what's gonna work for them, or are they gonna be turned off by something like that? I don't know. No. Try it.
That's the thing too. Like, hey, there's a bazillion people out there. Right? Like, try it. And if you ruffle some feathers and you do some things or it's like, like, oh, Gina or Ria.
That's What? Like, whatever. People have opinions. Let them have opinions. You're learning, you're experimenting, you're in the game or not.
No. And and, you know, when they say something crappy, it doesn't matter. You're still getting feedback. Right? Mhmm.
Yeah. Yes. I heard someone say yesterday, and they were really pushing, like, do clips on Instagram. Right? But, you know, if you make a mistake, don't edit it out.
Be real. Yeah. Just go with it. Go with whatever you wanna say and don't, like, prescript it so much and Mhmm. I shed your perfectionist shield.
Right? Totally. I I was actually I I told the story this morning about the Jeff Walker course that I bought back in 2008. And one of the things that I really stuck with me was, like, he was going over his his material in his recorded course video, and he was recording him walking through a mind map. And then as he was doing that, he noticed a typo or something that was wrong in the my map, and he just went it and corrected it while he was teaching, while he was recording the course and just left that in.
And I was like, I was like, wait. You can do that. That is so cool. Like, right? And it just made it so weird.
Stop her mission. Shin. Right? Right. And give your people, but your customers, your your client's permission to to to do that.
And for me, I was like, Oh, shit. It made it so much more real and connect it with him. So, yeah, that is awesome. Alright. Thank you, Jim Maria.
Thank you. Vouder, what's going on in the Philippines? Hi. Well, a lot has gone on partly while I was sleeping, but I had lots of good ideas what to thank you and also for the coaching. So the big thing for me that I changed last night and to I will make a new offer.
I I think I know quite a bit about that already have offers, but I will have a new core offer. And After focusing for years on individual people to coach and train, mostly coach, I will shift to Teams. Nice. So I've I've done Teams in the past occasionally, and my rates for debt would be something like just under 10,000 US dollar for, let's say, 2 days. And I've just been discovering that it's really exciting to work with Teams And and teams can also you know, the team leader may want separate individual coaching and so on as well.
So my question to you would be from your experience. If you have seen people make offers for teams, would any of the points you've covered today would there be something extra or something specific that you could share that works for Teams? Let me think. So first off, I just wanna say, I love that. I love that.
There's so many great things about that. Like, whenever you work with people in a group format, like, it's it, you know, the changes multiply. Right? And then, like, one person has a breakthrough and that impacts the other person. Another awesome thing about it is that it takes some of the weight off of the leader.
And so it Like, he's like, yeah, like, make my team better. Right? Like, it's less work on on him. And like you said, it's a natural, like, upsell then into And I can work with you one on 1, plus you can work with the team members 1 on 1, right, as a as an upsell. So there's lots to love about that, really high leverage for your time.
So first thought is 10,000 is too cheap. I would at least double that and then and then I'm just I'm just pulling this out of it. I I do your own research and test it out, but that's just my my instinctual. I've never signed sold team, you know, whatever, you know, leadership, training, or anything like, I don't know what I'm talking about. But I would say, at least double it, but then do some build in some follow-up as part of the offer.
Right? So you do a 2 day, but then whether it's like a group Zoom call, like, 2 Zoom calls, like, a month later and then a month later again, or, like, they get the recordings. Are you right some notes with the top takeaways, which you can maybe outsource to an assistant or something like so you build more stuff into the offer that helps retain and make sure it doesn't just become become a flash in the pan, but it's something that stays with them. That would be my concern as a leader. How is this not just a one off thing, but how does this really affect lasting change?
And maybe that's what you like, it's not just like, hey. You know, it's, like, inputs out, like, what what your client's gonna care about is the result. And so, like, a 2 day workshop is, like, that's what you deliver, but I don't care about that. What I care about is what what do I get out of it? So maybe it's like, what is the specific behavior change that you're gonna install in my team and how it happens, I don't care too much about.
But if it's measurable and you can prove that like, 3 months later, this behavior change actually stuck and you can have numbers for that, that's powerful because then you can case study that. Absolutely. Yeah. Mhmm. And I have some good experience with that where, you know, that that team keeps working with me and we do regular follow ups in check ins.
Mhmm. And so, yeah, that's very satisfying also and to see the results. Yeah. That's amazing. But everything we talked about totally works.
Right? So it's it's here. Value equation. Right? How can you increase the dream outcome?
How can you increase the perceived likelihood of achievement? Right? So the outcome is not a 2 day workshop. The outcome is the actual behavior change or the results that reasons that or the consequence of that, how we can make it happen faster. Can you make it happen with less less effort and sacrifice to both the leader and the team?
And then what are all the problems about object that the leader or the team is gonna have, and how can you come up with solutions that address each one of those? Maybe is that the the like, the leader gets your personal cell number in the weeks leading up to so that you can, like, plan or in the days after. What I can Yeah. That's Yep. Same process.
Makes sense. Thanks a lot. And and really thank you for pushing me yesterday, and it led me to, you know, you called it lateral sinking. I love eddabone or 2. Mhmm.
Yes. It really came out to that and I've already been doing this, but somehow, I didn't have to sense that that could be my core offer. So Mhmm. Now I now I know. Yeah.
Awesome. I love that, daughter. Thank you so much for sharing. This is this is what I love to do. This is my my my love language.
Thank you. Alright, Lina. How can I serve? Well, I'm we're a little bit back to start because I'm new. I'm sorry.
I'm not looking in your eyes because I have two screens, so I see you here. Yeah. So I understand the core offer is a bunch of things that all together solve the green customers problem. Mhmm. Correct.
And since a new my thought is, can I make these things 1 by 1 and then rip them off to I don't know if that's called lead magnets, but to get people on my list? But if I do that, it would be without a co offer because they're part of the co offer. It's a question of prioritization of time. You know, I want to get started. And instead of, you know, making all the call over, then I was thinking, could I Yeah.
Stop by leaving the end. I I will have the call for because I made so many things, though. I pre I love this question, Nina. This is so great. Yes.
You like, creating the offer is just writing text on a page. That's it. You're just telling people this is what you're gonna get. For and the zone where you're gonna pay for it. That's the offer.
Mhmm. The offer is just what you say whether on a sales call are are are in your sales copy. That's the offer. And then fulfilling in the offer happens after. So you don't have to create all the content or all the things or all that stuff.
You just have to come up with what is it? Like, for each of the elements in your offer, What is it? Give it a name. So do that first. Do that first.
And then when it comes to actually getting people into your offer, getting traffic, getting getting people to consider getting sales calls, start with the end in mind. Right? The end is that you're selling the offer. So I missed is something that people do a lot, and it's it's not a mistake, but it's like it's like, oh, build the audience, build the list. Like, what you really wanna do is you wanna craft the offer first.
And that's something you can do in a day or 2. Like, it's it's doesn't because you don't need to create all the content. It's like, is it there too? You sit down and and, like, just decide this is what my offer's gonna be. You're gonna refine it over time.
It's fine. You just need a place to start. Write it down, put it up, create the write it down on the sales page, create a a a product in Simplero where you do this, where the the so people can actually go buy the thing. And then and then we figure out how are we gonna get that in front of people. And then once you've sold it, you'll start deliver it.
Right? So so it's like you're gonna get this thing, like, this bonus. I'll deliver that, you know, a month into your program or 2 months in. Like, you can have bonuses that are delivered. You have a 30 day guarantee.
You can have bonuses that are delivered at 35 days. Right? After the guarantee is expired. So, like, you ain't gonna get this thing if you if you get your money back. Hey.
That's fair. Okay. I don't try. Yeah. There is no try.
There is only do or do not. But I I feel like I get you know, I can notice if I cannot deliver, you know, yeah, make a promise about something that's not there that's very against nature or something. I I I You are not the only one. Do you know that you can do the thing that you do? Can you deliver for people?
Just I don't know if I can because I haven't tried it before, so and I come straight from working as this, and I don't know if I actually be able to translate it to educate other people. K. Well, so let's double click on that. So what is your what is the thing that you're that you what is the problem that you solve for people and what's the outcome you deliver? Well, The problem is that they don't have time to to make events.
And right now, it can be all kind of events. Like, having family or big events, my experiences, and big events. Okay. I was the producer and director manager of big shows and openings and things like that. And and and what is the part that's that's new or you said you just finished your education.
You just you never done anything. I finished I I just decided to stop working, and I want to do this so I can instead of, you know, being a producer doctor manager, you sell your time one time. Got it. Yeah. Okay.
And now I'm getting older, and I want to be able to sell more service fee. I have I have 20 years experience. Maybe I can sell my experience and help others that well, it's not their main main thing to do. Yeah. And I can 100%.
In the Melista, whatever saying, but it's not that difficult. If you don't have time, you just alright. I get it. Perfect. This is awesome.
This is fantastic. Alright. So what you wanna do is you wanna go find a client or a cup just one client first Mhmm. That you work with for free. And you say, if I'm successful in doing this for you, I'm gonna need a case study.
I'm gonna need to have you talk about what I did for you and how it impacted you. So pick that client wisely. And if you want, you can also say, like, when and where debt we've done this successfully, you can pay me whatever you think is worth to you. Right? But you don't have to do that because you don't want the money at first.
You want the case study, the testimonial Mhmm. Both of those things. So get results first, prove that you can do it. And then go out and sell based on that. Okay.
But by this, like, 2 things does this 1 x 1 where I Mhmm. Kind of I help you to to make an event. Or planet or decorate whatever. And then all the people who just need some kind of accessories for it. Oh, I need to check this for that or I need to check for that.
So should I try to make some of those and give them to people who's a out to negatives, or should I go for a one to one? I mean so, yeah, if you're, like, checklist, then I'm so I'm I'm trying to assess your confidence level. Right? So So if you're doing something where you're, like like, checklist, I know I can deliver that. Like, just deliver it.
Right? Just or or So I'm trying to figure out what is the what is the thing you're not sure about. Like, what does that offer that you are not sure about that you can deliver on. Yeah. Well, if it will be easy enough understandable for them, and if it will be time saving enough for them Mhmm.
For the customer. Because that's what's the pro the problem is that they don't have time to do that and not don't have interest, actually. But they still want to have a success in it. Mhmm. So can I actually deliver their time saving?
Not enough of that. Will it be easy enough for them? Well Okay. So so if you alright. So do you have me doing it.
Right? Because that's what I did so far. That's a easy concept. Good for you, but Mhmm. Do you have confidence that if you so this offer is like a it's a do it yourself offer.
Is that correct? Mhmm. Yeah. So do you have the confidence that if you provide people with information in this offer. And and it turns out to be a little bit more complicated than than and, like, not exactly as clear.
Do you feel confident that you could then fix that? Do a do a second take that's better, that's more clear, and maybe the 3rd or the 4th time it's gonna be there. Yes. I guess so. I guess if someone buys from you, Let's we let's look at it another way.
If someone buys from you and for some reason, like, it's a little bit more clumsy and not as clear, like, Are you willing to just do whatever it takes to make it right with that person? Of course. Of course. Alright. Great.
Then Make the offer. Define the offer, sell the fucking thing, and then deliver the best you can. And if anyone isn't like, if it's not there, just tell people, hey. I know I do this. I know I can do better.
I'm gonna do it better for you. Let's do it over. Like, I'm gonna, like, you know, like, I'm gonna actually like, you know what? I screwed that one up. I'm gonna work with you personally to help you get this thing going.
Just me. Always make it right with people. Mhmm. If you know in your heart that you'll always make it right with people, there's no reason not to sell it before you've made it. Okay.
Yeah? Yeah. We had so we when we launched academy last year, Like, in the beginning, we were kinda bumbling a little bit, and we weren't sure about the direction and how it was gonna go. And and and we were we had some, like, team challenges and all these things. And so it was a little rocky in the beginning.
And so I just went in and I said, like, everybody everybody who signed up for a year, I'm gonna give you another year. Everybody just gives another year for free. Like, boom. Done. Easy.
Alright. Not even a question. Like, why the hell? Like, you know, like, it wasn't it wasn't they didn't have any. Right?
So we had we had totally overdelivered on what we had promised, but it wasn't what I wanted it to be. It wasn't what I knew it could be and what I So I was like, alright. You you you demonstrated your faith in me. In the early days, I'm gonna over deliver for I'm gonna just give you over over love on you as much as I possibly can. Alright?
If you if that's the attitude that you show up with, you're gonna it's gonna work great. Thank you. Yeah. And keep that. Yeah.
And we pay it from time to time. I think in my mind. Yeah. Alright, you guys. That's it for this this here VIP session, that's the last VIP session of This intensive, it's been so much fun to hang out with you guys.
This is literally the favorite thing that I do. And you guys are awesome. It's been it's been absolutely wonderful to be with you. I'll see you guys tomorrow. At 10.
And then, hopefully, I'll see a bunch of you guys in in our Simplero academy. I'll talk about that tomorrow. So that we can keep meeting and keep working together because I wanna see all of you guys win so bad. I know you've got it in you and Some of you are already winning, and we just we can just take it up another level. Some of you you are, like, disclosing we'll get there.
Tomorrow, we're gonna hear from Kimberly, who was literally on I I'm not gonna spoil this story, but she has an incredible story. So look forward to hearing from her tomorrow. Yeah. Alright. Thank you so much.
Oh, yes. I was gonna ask for, like, your let's before since you guys are all still here, let me just hear biggest takeaway from today or really any of the days, the chat. The reason I asked for that is because it helps really reinforce it for you guys as well when you take a moment because, like, you're taking in a lot information that I've been in these situations many times myself. Right? And you're like, shit.
What was said? And it's just taking a moment to go through what what you've taken in and write it down. So write down and chat your biggest takeaway from today or any of the other days. And while you think about that, someone was asking tomorrow, we're gonna go longer tomorrow. That's why we don't have a VIP call tomorrow.
And then, yeah, 1 PM is the implementation call, so that's in an hour from now. So to actually build this stuff out in Simplero. So go be part of that call as well. Let me see here. Yes.
Let's see. Vouder says changing who from individuals to teams. Ingrid is saying, be the beacon. No. That was not Ingrid.
Things are jumping around. Keep repeating your offering. You'll be the next Simplero. There you go. Yes.
Alright. Great, you guys. Any other takeaways? Let me see. Let me see.
Takeaways. I wanna see some takeaways. More takeaways. More takeaways in the jet. My designers can wait.
My designers can wait. Takeaway. Small takeaway. Jim Maria says, I need to get the offers in pricing visual. It's great.
Yeah. You can get angry to draw out your offer with you. Offer us Should be seasonal. Elena says, you do or you don't? Yes.
Right? You do or you don't. No. There is no try. Yoda is a genius.
Venus is a bit overwhelming right now, but I have a look in for him. I'm glad to write there when it's settled as a bit. Alright. Great. Are the implementation sessions record?
I'm sure they're recorded. Are we posting recordings anywhere? We should. Suzanne says to get courage to bring out who I would rather work within the customer. Yes.
Dynamics that arise in the group are amazing. Yes. So much so. Yeah. Think about this.
Like here, like, there's so much value in hearing other people ask questions that you didn't think to ask. Now you get an answer and there's some, like, little nugget that you pick up on and, like, you know, you it's what caught it was it's what caught not talk. Right? You can if you compare this session, like, when I in the main session where I do the training, that's great. It's useful.
I mean, there's a it's very valuable. It's a framework. Right? But here is where we really get into some of the the meaty stuff, the juicy stuff. So much more value on that.
Or, you know, different kind of value. Jim Maria talks about the beta offer aspect. Yes. Alright. Thanks thanks you guys.
I'll see you tomorrow at 10. Oh, Marianne, zooming in on the right customer for me. Yes. See you tomorrow at 10. Thank you so much for being here.
I I love you guys. Talk soon. Bye.
Module 1
Transcript
Oh, yes. What up everybody? It's good to see you again. It's good to see you again. Alright.
Let's do this. So ABla has to live in 20 minutes. Alright. That is fair. Alright.
So let's do this. Let's take 3 minutes to just go over the the offer. So take 3 minutes. I'll set a timer. And then, again, here are the questions, and I'll pull up the screen.
So you can guys can see what goes into your offer and then figure out how are you gonna price it, what's gonna be included. You're not gonna be able to do everything, obviously, 3 minutes, but just take a stab. Like, just write down what you have right now so that you have something something to start with, and then we're gonna get into questions. So you can go to the reactions tab and and raise your hand there, and then I'll take your questions in order. As always, during VIP, it is all about your question.
So with that, I'm gonna share my screen, share the the outline here. I don't know how much you can see, but hopefully, you can see at least most of it. Do do. There we go. You know, put on some some work music and you got 3 minutes and go.
Alright. 30 seconds. Alright. So, music fading out slowly slow these again. Alright.
So great you guys. So now let's get your questions. So go to the reactions tab and click that, raise your hand button, and I will be here to answer all of your questions for the next 48 minutes. This is your chance This is your chance. This is the last VIP, by the way.
This is your last chance. If there's any question about anything that we covered today or any of the previous 4 days, this is your chance. We're not gonna have a VIP call tomorrow, so today is your chance. Alright. Let's go.
Lena, you're up. Hi. Hi. Hi. How are you doing?
I'm fine. Thanks. Yeah. And you? I'm fantastic.
Oh, that's great. I I I really love this program for this challenge on your call. I have added the the 2 programs I have in the chat. Mhmm. But, yeah, I don't have all of those fancy things like bonuses and and all of that stuff.
But Right. Yeah. You're not gonna have that in 3 minutes for sure. So, yeah, I don't have them. I I only have the there's written modules, and then there's online coaching sessions with me.
That's what's in in my pages. Is is it enough or Yeah. I mean, so here's the thing. There's no like, first, your offer is never done. Right?
You can always keep improving your offer, keep making it better. And so you start where you where you're at and with what you have. Same goes with bonuses and other components as goes with when we talked about the other day about creating a course before you've like, selling the course before you've made it, a bonus doesn't have to be something that exists already. It can be something that you're gonna be delivering later. Right?
So you can add in, hey. We're gonna do a bonus session. So I did a workshop last month, And I said, for everybody who buys that, we're gonna do a bonus half day workshop on how to get a campaign. So when you build this thing, like, let's do a a bonus workshop on how to actually get traffic to your thing. So I'm just announcing that.
It's a bonus upfront. Like, that's a bonus, or there were there was this a scarcity bonus of the first people who joined gets a one on one call with me. That's another bonus. That doesn't have to be made upfront. You can just like, what would be compelling for people?
What would be so attractive that they would want to buy the offer just for the bonus. It can also be something that someone else delivers. So if there's something that's complementary with what you're doing and like like, say you're a and, like, a fitness coach or something. Right? And then you have a friend who's a nutritionist.
Right? Then maybe they can grade some incredibly valuable bonus that you can include in your program, you don't pay them anything, but what they get is they get clients. Right? Because everybody who buys your thing, now they're gonna sign up for their thing to get that free. And so now they're getting leads for free that they already have a relationship with, they have already, you know, been had a warm intro to them from you.
And so it's a great deal for them. So like, really get creative and what you can put in there, that will be valuable for people. The only thing to be aware of is that information can feel like work. So adding another course and another course and another course and another course quickly loses its value because it's like, oh shit. It feels like work to have to go through all that stuff.
And then it ends up being negative. It's like, when there's too much stuff, people cancel. When people subscribe to Magazine or, like, a weekly publication of, like, you know, The Economist or something like that. Like and the and the weekly magazines just start stacking up, and people never get to read them. That's when they'll cancel.
Because, like, oh, I don't have time to read all that stuff. Right? So if you pile on too much stuff that they have to consume and go through over time, that's gonna lose its value. Okay. That's Yeah.
Good faith. Yeah. I hope I get some kind soon. Yeah. A 100%.
And if not, like, there's the like, the a 100%. Right? The only thing once you do everything we've talked about in this intensive, that's those are the things that we need to do to construct the offer, then we need the traffic, then we need to get people to actually come to that offer and and buy it. But if then the only thing that's remaining there then is pure mindset stuff. Like, how am I showing up in a way that that blocks this?
And it's I mean, that's something that we do. Of sharing on the the coaching call with academy people yesterday how one of the things I realized was I had this core belief, like, unconscious belief that I am wrong. Alright. So that that that would make me make things complicated all the time. I would complicate things because I felt like I was wrong.
I wasn't good enough in myself, and so I had to do all this kind of smoke and mirror around it to make it complicated. And if you called in disguise, the fact that I feel like I'm not I'm that I'm wrong. Right? And those are the kinds of psychological tricks that we'll play on ourselves. Though that's the kind of sabotage that we'll do that that really kills it for is when it's it's right there.
Like, it's it really is Simplero, except for the fact that we there's a few things we don't know, and then we just make it freaking complicated in our heads because we're not we're not there mentally, and that's really the game. And that's the kind of stuff that we work on in academy. That was, like, a good one. Something I struggle with as well. Yeah.
Thank you, Paul. Yeah. You bet. My pleasure. Alright.
Thank you, Lena. Matt, you're up next. Absolutely. Thank you. I'm thinking about the naming of the core offer.
Mhmm. And I don't know perhaps I can try some of them out. Let me see. Yeah. What do you got?
And keep keep in mind, I'm not your I'm not your target audience. Right? So you've it really isn't up to me or anyone here other than, like, it speaks that were in your audience. But fire away, let's hear it. Work.
Yeah. 1 could be mastery or authentic life with more and true, or deeper relationships at home, something like that because it's related to the European customer that is putting too much effort in working career. Mhmm. I I like the part with perhaps 7 steps to mastering leadership in your family relationships, something like that. 7 steps to being delivered, they're both at home and at work.
So here's I would I would start with Hermose's magic formula. Right? So we could do like, we're coming up on a new year. So we could do, like, new year I don't know what the how you now wanna name your avatar professional something. I don't know what happened here.
Like, you know, be a, like, be a leader in your life 6 month coaching program. Right? You can literally just go down the list here and say things like that. Right? So And then if you wanna make it evergreen, maybe you don't say New Year, but, like, that's a good compelling reason for them to buy now.
It can be the same program that you just give it, like, slightly different name. Depending on the season. Right? So yeah. Something like that.
Like, what is the new year? And what how do you name your avatar? What is the goal that they want? They wanna be fulfilled maybe or leaders or overcome some pain or something. How long is it?
3 months, 6 months? And then how do you what's a container word? Coaching program, mastermind, retreats, you know, something? I think that's where that's where I've started. Alright.
Yeah. Yeah. Thank you, Matt. Alright. Thank you.
Ingrid. Ingrid. Here we are. Yes. Yes.
Awesome. Thank you. It's so funny. Every like, everybody, we all do this. Right?
It's like the you're like, angry. You're on them to like, it's funny. Where where is the button? Yeah. Right.
But what what I have here in in front is my my whole offer document. So it's Mhmm. You know, that I'm working on. I have a question about naming also. And I'm getting confused about the many names that I have to come up with.
I have my visual minds membership. Which is learn to sketch your ideas, clarify your message, build your beautiful business. So this is the product. Then I have a free workshop called simple illustration crash course, learn to draw in an hour, which is to get people in. Mhmm.
Now And and then in inside the membership, I have all these courses like simple illustration, master message, and visual frameworks, and all that stuff. So I also should name my offer or what? You totally should name your offer. Yeah. And what could that be?
I mean, that would be end of year offer for VisualMinds membership. Yeah. Well, I mean, I would go New Year rather than end of year. Right? So Absolutely.
Yeah. New Year, we're we're we're getting ready for, you know, something new new energy. No. That that's something that I wanted to use next year, the new year. Yeah.
But but we're getting close to the new year. So yeah. But, anyway, yes. What should I call it the next year? So this would be the holiday offer?
No. You can call it a new year now, and then and then you can keep doing that until, like, February or March, late March or something. It'll be a new year for for a while. That's totally fine. So okay.
So I I don't have to come up with a new name for my offer every time. No. No. No. No.
No. I mean, you can use the exact same name that you offer every single time. For sure. Yeah. The only thing is, like, you wanna use, like, a seasonal reason or, like, you it doesn't have to like, the only reason we got started talking about the new year is because of this, like, back to school example.
But it can also just like, it can be any other reason. Any other reason, like I actually see that. Of course. The offer ones, yeah, that that worked well. Yeah.
Yeah. But it doesn't have to be time specific in terms of the season or the time of year or anything like that. It could just be the reason, like, new job or it could be, like, you know, you know, I'm done with this, like, sick of this thing or, like, you know, just some some reason. The way I think of it is is, like, the remember we have the conversation about, like, what changed in their life? What what is new in their life that makes them want this now?
Like, what's the scenario they're in that makes this an acute pain for them now? That they wanna do something about. If we can speak to that, that's a way another way of calling people out and making it magnetic or making it attractive to the right avatar. Are you sick and tired of drawing of not being able to draw your own Christmas cards? Yeah.
Well, I'm but if you're doing the business things, like, you know, you know, not another Word doc. Right? It's like that could be a thing where, like, people are like, I'm sick of these damn Word doc memos. So we're of, like, plans like, I wanna see something like fucking visual. Like, that might be something that appeals to people.
Okay. Yeah. So I I think seasonal is the the easiest way to think about that. Right? Mhmm.
Yeah. Yeah. Okay. And then the other thing is the the scarcity. Mhmm.
It's always the same product that I'm selling. It's always the the membership, and I close the doors once in a while. So the the group is is is that enough scarcity or what? Yeah. A 100%.
Yeah. Yeah. Totally. And I just say, now is your chance and if you Mhmm. Yeah.
Okay. And the the the last question is, I I don't know which chunks to offer. I Last time, I had doors open. I had my my offer was just for a whole year, and it actually sold pretty well. Should I just do that or once in a while offer also 3 months No.
That sounds great. If it works, well, keep doing it. Yeah. And some people want, of course, monthly and and and smaller things, but is it gonna change it up, or should I just stick with that? This is my offer, and this is how it is.
Stick with it. Yeah. Stick with it. If it's working, stick with it. Yeah.
Good. Yeah. And, no, I mean, you can what I would say is is over time, refine your offer. Right? So maybe you add a bonus.
You realize, oh, here's an objection that keeps coming up. Let me add something to address that. So you're re refining your offer, but don't change your offer. If it's working, keep the offer. Like, the big the big challenge in in our business is coming up with the offer that really works.
Once you have it, you it's balls to the wall. Right? My friends at Pompa program, they once they hit their offer, They've scaled that one offer to $50,000,000 a year. One offer. That's what I want.
One offer. Right? But it's getting that offer right. And then but once you have it and you're able to, especially if you find an offer that you can convert with cold traffic, like, running ads to a cold audience, like, boom, you're in business. That's it.
Mhmm. I mean, I I don't know if maybe a 3 months offer would have been even better. You know, you can test it. You can always test it. With a set like, that's the beautiful thing about running cold traffic is once you get into that game, which is a whole like, different beast.
Right? But once you get into that game is now you can test. Alright? We send a thousand people or a hundred people to this offer. We send a hundred people to this offer, which converts best.
But the problem though is that that, like, at 3 months, they have it has to convert that much better because you're gonna lose people. Versus you're selling a year, you know you have a year, one person that buys at 3 months need to renew three times at 3 months to get to the same LTV. Same lifetime value. And so you need to see four times as many buy, basically, or like like 2 x as many buy or 3 x. You don't know.
You won't know until a year from now how many of them actually stayed for that amount of time. So if it's working at a year, I would stay with that. Like, the the number one mistake that most people make is that they have too many damn offers. And they they and it's fine to experiment until you nail it and dial it in, but it should be experimentation of, like, what if I change this fast paced to fast paced. You shouldn't be like, oh, let me do do this offer and that offer and this offer and this offer and this offer.
On the front end, that's totally legitimate. Right? So go back to the value ladder here. So back to the purple value ladder. Here, your core offer you should be pretty set on roughly what that is, and that's, like, that's this is something that you refine and and but it should be within the range.
Like, just like, for me back in the early 2000s when I was getting started as an entrepreneur, I had tried you know, this collaborative content management system software, and then I got into, let's do media and, like, online publications, like block type publications. And then I was like, let's do I forget whatever the hell I was like. Like, oh, let's do, like, like, a job hunting board where we reward people for referring the right the the candidate that's getting gets hired. Like, it's trying all kinds of different things. And then I sat down, and I was like, what is it that I'm here to do?
What is my purpose in life? What is what is what what do they put on this earth to do? And and the answer that came back to me, like, in a download was, I'm here to integrate spirituality and entrepreneurship. And from that moment on, I was like, Fuck me. That's it.
And so then everything I've done since was in one direction. There's clarity. There was like, okay. This is my track. I might do a little thing here, a little bit thing there.
And they they a little bit, but it's it's it's not like the thing here and then over there and then here, like, right. So that's what you want for your core offer. You want it to be pretty consistent on what it's about, and then it's just like, really finding the right container, the right format. Like, their their exact right who and their exact right what and outcome and all those things. Right?
On the offer. It's minute changes. Front end offers. So I have these 2, the challenge in the premium of the trial. But, really, you can do a bunch of different things as front front end offers lead magnets.
Audio books, audiobooks, webinars, VSLs, tripwires, physical products. And here, you can experiment with a bunch of different things because it's it's trying to see, like, what might work, but these are small products. They're not your core thing. Your core offer Only one offer till you get $10,000,000 at least, then you can start playing with different offers. But like I said, one offer will Okay.
Take you to 50,000,000. So So my core offer would be the the membership 1 year membership And Mhmm. I also have so people who when the doors are closed, they can buy something. I have my simple illustration course as a Evergreen. $358 thing.
Mhmm. Would that be how does that fit in the system. Evergreen $350 thing or a self study course. Yeah. I mean, that doesn't really fit in.
No. It doesn't fit in. No. No. A front end offer is typically, like, $50 or less.
Yeah. Right? There's a lot less However, when you do a front end offer, typically, what you'll do to make the math work is, like, you might sell something for a dollar or $7. Let's called a trip wire, or free plus shipping, which is in the same kind of range. Like, shipping is maybe $7, $10, something.
Right? Like, so those are considered trip wires. Whenever you do that, the next thing that you do is always an upsell. Like so that's, like, you know, something for a $100, $200 or $300 something. And the reason we do that is because it helps pay for your ads on the front end.
So the goal of those front end offers is to generate leads for free. You can run ads. What I what I could do is is make my my credit scores, illustration credit scores paid for $25 or something like that? You could do that and use it as a front as a front and offer, or you could take $350 thing and use it as an upsell. So you have a trip wire because the trip wire is the the the first very first thing is usually something very, very similar people.
You can be, like like, a PDF or a mind map or, like, a short video or something. It can be very it can be very simple. But then you can offer an upsell that's a little bit more. So you could use it there. The other thing you can do is, like, generally, what I would say is put it Put all of your focus and tension on your core offer.
Put things in there in your core offer. And then you can take things that exist in your core offer, and you can splinter than them out as a and use them on your front end here. Splinters. But but this is like, When you have a this is why I love memberships. Because when you have a membership, you have 2 jobs.
You need to keep you need to get new members and you need to keep the members that you have. 2 jobs. It becomes very, very simple. Like, everything that you do is about one of those 2 things. That's it.
Yeah. Focus. Alright. Thank you, Ingrid. Thank you.
Thank you. Alright. Marion, Marion, let's do it. Is it okay that I'm back at the who and the what? Okay.
So I'm just concerned that I'm trying to include too many of my passions in the person that I wanna work with? Yes. So at one point I was saying, I want a person who's eco conscious Actually, I sent it as animal lover, nature lover, and earth lover. Mhmm. Yeah.
But I don't know that that works. Like, you don't actually say it out loud. Right? You don't I mean, no. What I would say is that they tend to go in well together.
Right? So but yeah. No. I hear you. Yeah.
Go ahead. Gone. It could say just eco conscious as a way of kind of bringing that all together as well as I can. Yes. This person really wants to it's all about helping her become strong in her body, in herself so that she can continue to do good work in the And she and she's middle aged, and she's gaining weight, and her blood markers are going in the wrong direction.
And then the doctor said, oh, you need to work on this, or I'm gonna put you on mez. She doesn't want that. She saw what happened to her parents. So it's a pretty big problem that she sees herself as, you know, that she's gonna lose her edge, her ability to give. But I I don't really know how many of these people.
Like, you know, one of this one of the complaints we'll have is, like, oh, I just need to really focus on my work, not on my self because there she's a giver. Right? She wants to be a service and make the world a better place. I'm wondering if you even need the whole eco conscious thing because what I'm hearing is that she has a real, like, medical concern here. And she doesn't want medicine.
Right? She wants to find a natural solution. That's the value. That's the value that matters here. Right?
Yes. And in the world, there's just so much pressure about, you know, you can fix everything with lifestyle, exercise, eat better. So everybody's aware of that. Mhmm. And I do saw that problem.
But I thought I needed some more specificity other than just she's got the usual problem almost everybody has at middle age. Yeah. So the again, the problem and the is the what and the who is the person. So what I would do is go a little bit more. So what I've heard, like, on the who is it's a woman, she's middle aged, and and she wants.
She's into natural solutions over medical solutions and chemical solutions. Yeah. And and maybe just go more deep into the who, what else do you know to be true about her? Right? Is she living in a trailer?
Is she, you know, is she a professional? Is she? Like, what what do what do you know about her if you had to pick? Remember what we talked about here with Yes. The who.
Like, if you can only get paid after you get results for her. If you had to be that picky in, you could only get paid after you got results. What would have to be true about her? Right? Or if it has to be, you know you know, a short success cycle, right, who you can help the most and the least amount of time with the least amount of friction about them being has, like, what would have to be true about them?
Write that stuff down. That becomes your who. Right. And are you saying I shouldn't call out the eco conscious aspect? I I'm not really saying one way or the other, but I do think I don't think you need it.
I mean but maybe you do for your sake, but my my thinking is that if if she's into natural healing, versus versus, you know, chemical healing than or non healing, then chances are she's also gonna embody enough of the values that you care about be easy to work with. Right. It's like, hey. You have this illness. And, also, in order if for in order for me to work with you, you need to care about the environment, like, I mean, you can if you want to, but it just seems a little arbitrary.
Yeah. Yeah. Yeah. Also in the way that draw people in. There's gonna be a lot of nature and metaphor and stuff.
So Yeah. Yeah. Exactly. Like, your energy, your vibration is naturally gonna back to certain a certain person. And and if you just talk about the things that you care about and you talk about climate and, like, all the things that you that you're passionate about, then naturally, it's gonna repel people who think that's stupid.
Right? It's gonna attract the people that that like that. So that's the beauty of it. The more that's why it's so amazing. We just get to be ourselves really loudly.
And then, like, the life does it staying and brings us to people who resonate with that, not only the other people. Yeah. Yeah. Me too. Okay.
Thank you. Beautiful. Thank you. My pleasure. My pleasure.
Alright. Gina Maria, you're up next. Thank you. You've really mastered the unmuting game. I wanna give you props for that.
Like, you were so fast at that. And there's none of that, like You know, I'm used to doing it on the on the microphone, but now I know that you are you give us on meeting permissions, so I figured it out. Because I guess I raised my hand a lot. Right? Yes.
Practice makes perfect. Okay. So here's my question for you. As someone who's starting out with this course, what do you think about doing something like you'll never see this price again get into the beta group. Like Yeah.
If you part as the name part of the naming and the the price as the offer enhancer, Mhmm. If you honor it, I think that's entirely legit. And and and Well, obviously, sorry. My kid told me when I I was okay. Years ago, he turned in and said, mom, your name should be Gina Marie and tegrity.
Yeah. Yes. I did it. So two things, a, obviously, honor let me sorry. But the other thing is whether that resonates with your people, right, with the kinds of people that you want.
It's like, is that the energy that Yeah. Is that what's gonna work for them, or are they gonna be turned off by something like that? I don't know. No. Try it.
That's the thing too. Like, hey, there's a bazillion people out there. Right? Like, try it. And if you ruffle some feathers and you do some things or it's like, like, oh, Gina or Ria.
That's What? Like, whatever. People have opinions. Let them have opinions. You're learning, you're experimenting, you're in the game or not.
No. And and, you know, when they say something crappy, it doesn't matter. You're still getting feedback. Right? Mhmm.
Yeah. Yes. I heard someone say yesterday, and they were really pushing, like, do clips on Instagram. Right? But, you know, if you make a mistake, don't edit it out.
Be real. Yeah. Just go with it. Go with whatever you wanna say and don't, like, prescript it so much and Mhmm. I shed your perfectionist shield.
Right? Totally. I I was actually I I told the story this morning about the Jeff Walker course that I bought back in 2008. And one of the things that I really stuck with me was, like, he was going over his his material in his recorded course video, and he was recording him walking through a mind map. And then as he was doing that, he noticed a typo or something that was wrong in the my map, and he just went it and corrected it while he was teaching, while he was recording the course and just left that in.
And I was like, I was like, wait. You can do that. That is so cool. Like, right? And it just made it so weird.
Stop her mission. Shin. Right? Right. And give your people, but your customers, your your client's permission to to to do that.
And for me, I was like, Oh, shit. It made it so much more real and connect it with him. So, yeah, that is awesome. Alright. Thank you, Jim Maria.
Thank you. Vouder, what's going on in the Philippines? Hi. Well, a lot has gone on partly while I was sleeping, but I had lots of good ideas what to thank you and also for the coaching. So the big thing for me that I changed last night and to I will make a new offer.
I I think I know quite a bit about that already have offers, but I will have a new core offer. And After focusing for years on individual people to coach and train, mostly coach, I will shift to Teams. Nice. So I've I've done Teams in the past occasionally, and my rates for debt would be something like just under 10,000 US dollar for, let's say, 2 days. And I've just been discovering that it's really exciting to work with Teams And and teams can also you know, the team leader may want separate individual coaching and so on as well.
So my question to you would be from your experience. If you have seen people make offers for teams, would any of the points you've covered today would there be something extra or something specific that you could share that works for Teams? Let me think. So first off, I just wanna say, I love that. I love that.
There's so many great things about that. Like, whenever you work with people in a group format, like, it's it, you know, the changes multiply. Right? And then, like, one person has a breakthrough and that impacts the other person. Another awesome thing about it is that it takes some of the weight off of the leader.
And so it Like, he's like, yeah, like, make my team better. Right? Like, it's less work on on him. And like you said, it's a natural, like, upsell then into And I can work with you one on 1, plus you can work with the team members 1 on 1, right, as a as an upsell. So there's lots to love about that, really high leverage for your time.
So first thought is 10,000 is too cheap. I would at least double that and then and then I'm just I'm just pulling this out of it. I I do your own research and test it out, but that's just my my instinctual. I've never signed sold team, you know, whatever, you know, leadership, training, or anything like, I don't know what I'm talking about. But I would say, at least double it, but then do some build in some follow-up as part of the offer.
Right? So you do a 2 day, but then whether it's like a group Zoom call, like, 2 Zoom calls, like, a month later and then a month later again, or, like, they get the recordings. Are you right some notes with the top takeaways, which you can maybe outsource to an assistant or something like so you build more stuff into the offer that helps retain and make sure it doesn't just become become a flash in the pan, but it's something that stays with them. That would be my concern as a leader. How is this not just a one off thing, but how does this really affect lasting change?
And maybe that's what you like, it's not just like, hey. You know, it's, like, inputs out, like, what what your client's gonna care about is the result. And so, like, a 2 day workshop is, like, that's what you deliver, but I don't care about that. What I care about is what what do I get out of it? So maybe it's like, what is the specific behavior change that you're gonna install in my team and how it happens, I don't care too much about.
But if it's measurable and you can prove that like, 3 months later, this behavior change actually stuck and you can have numbers for that, that's powerful because then you can case study that. Absolutely. Yeah. Mhmm. And I have some good experience with that where, you know, that that team keeps working with me and we do regular follow ups in check ins.
Mhmm. And so, yeah, that's very satisfying also and to see the results. Yeah. That's amazing. But everything we talked about totally works.
Right? So it's it's here. Value equation. Right? How can you increase the dream outcome?
How can you increase the perceived likelihood of achievement? Right? So the outcome is not a 2 day workshop. The outcome is the actual behavior change or the results that reasons that or the consequence of that, how we can make it happen faster. Can you make it happen with less less effort and sacrifice to both the leader and the team?
And then what are all the problems about object that the leader or the team is gonna have, and how can you come up with solutions that address each one of those? Maybe is that the the like, the leader gets your personal cell number in the weeks leading up to so that you can, like, plan or in the days after. What I can Yeah. That's Yep. Same process.
Makes sense. Thanks a lot. And and really thank you for pushing me yesterday, and it led me to, you know, you called it lateral sinking. I love eddabone or 2. Mhmm.
Yes. It really came out to that and I've already been doing this, but somehow, I didn't have to sense that that could be my core offer. So Mhmm. Now I now I know. Yeah.
Awesome. I love that, daughter. Thank you so much for sharing. This is this is what I love to do. This is my my my love language.
Thank you. Alright, Lina. How can I serve? Well, I'm we're a little bit back to start because I'm new. I'm sorry.
I'm not looking in your eyes because I have two screens, so I see you here. Yeah. So I understand the core offer is a bunch of things that all together solve the green customers problem. Mhmm. Correct.
And since a new my thought is, can I make these things 1 by 1 and then rip them off to I don't know if that's called lead magnets, but to get people on my list? But if I do that, it would be without a co offer because they're part of the co offer. It's a question of prioritization of time. You know, I want to get started. And instead of, you know, making all the call over, then I was thinking, could I Yeah.
Stop by leaving the end. I I will have the call for because I made so many things, though. I pre I love this question, Nina. This is so great. Yes.
You like, creating the offer is just writing text on a page. That's it. You're just telling people this is what you're gonna get. For and the zone where you're gonna pay for it. That's the offer.
Mhmm. The offer is just what you say whether on a sales call are are are in your sales copy. That's the offer. And then fulfilling in the offer happens after. So you don't have to create all the content or all the things or all that stuff.
You just have to come up with what is it? Like, for each of the elements in your offer, What is it? Give it a name. So do that first. Do that first.
And then when it comes to actually getting people into your offer, getting traffic, getting getting people to consider getting sales calls, start with the end in mind. Right? The end is that you're selling the offer. So I missed is something that people do a lot, and it's it's not a mistake, but it's like it's like, oh, build the audience, build the list. Like, what you really wanna do is you wanna craft the offer first.
And that's something you can do in a day or 2. Like, it's it's doesn't because you don't need to create all the content. It's like, is it there too? You sit down and and, like, just decide this is what my offer's gonna be. You're gonna refine it over time.
It's fine. You just need a place to start. Write it down, put it up, create the write it down on the sales page, create a a a product in Simplero where you do this, where the the so people can actually go buy the thing. And then and then we figure out how are we gonna get that in front of people. And then once you've sold it, you'll start deliver it.
Right? So so it's like you're gonna get this thing, like, this bonus. I'll deliver that, you know, a month into your program or 2 months in. Like, you can have bonuses that are delivered. You have a 30 day guarantee.
You can have bonuses that are delivered at 35 days. Right? After the guarantee is expired. So, like, you ain't gonna get this thing if you if you get your money back. Hey.
That's fair. Okay. I don't try. Yeah. There is no try.
There is only do or do not. But I I feel like I get you know, I can notice if I cannot deliver, you know, yeah, make a promise about something that's not there that's very against nature or something. I I I You are not the only one. Do you know that you can do the thing that you do? Can you deliver for people?
Just I don't know if I can because I haven't tried it before, so and I come straight from working as this, and I don't know if I actually be able to translate it to educate other people. K. Well, so let's double click on that. So what is your what is the thing that you're that you what is the problem that you solve for people and what's the outcome you deliver? Well, The problem is that they don't have time to to make events.
And right now, it can be all kind of events. Like, having family or big events, my experiences, and big events. Okay. I was the producer and director manager of big shows and openings and things like that. And and and what is the part that's that's new or you said you just finished your education.
You just you never done anything. I finished I I just decided to stop working, and I want to do this so I can instead of, you know, being a producer doctor manager, you sell your time one time. Got it. Yeah. Okay.
And now I'm getting older, and I want to be able to sell more service fee. I have I have 20 years experience. Maybe I can sell my experience and help others that well, it's not their main main thing to do. Yeah. And I can 100%.
In the Melista, whatever saying, but it's not that difficult. If you don't have time, you just alright. I get it. Perfect. This is awesome.
This is fantastic. Alright. So what you wanna do is you wanna go find a client or a cup just one client first Mhmm. That you work with for free. And you say, if I'm successful in doing this for you, I'm gonna need a case study.
I'm gonna need to have you talk about what I did for you and how it impacted you. So pick that client wisely. And if you want, you can also say, like, when and where debt we've done this successfully, you can pay me whatever you think is worth to you. Right? But you don't have to do that because you don't want the money at first.
You want the case study, the testimonial Mhmm. Both of those things. So get results first, prove that you can do it. And then go out and sell based on that. Okay.
But by this, like, 2 things does this 1 x 1 where I Mhmm. Kind of I help you to to make an event. Or planet or decorate whatever. And then all the people who just need some kind of accessories for it. Oh, I need to check this for that or I need to check for that.
So should I try to make some of those and give them to people who's a out to negatives, or should I go for a one to one? I mean so, yeah, if you're, like, checklist, then I'm so I'm I'm trying to assess your confidence level. Right? So So if you're doing something where you're, like like, checklist, I know I can deliver that. Like, just deliver it.
Right? Just or or So I'm trying to figure out what is the what is the thing you're not sure about. Like, what does that offer that you are not sure about that you can deliver on. Yeah. Well, if it will be easy enough understandable for them, and if it will be time saving enough for them Mhmm.
For the customer. Because that's what's the pro the problem is that they don't have time to do that and not don't have interest, actually. But they still want to have a success in it. Mhmm. So can I actually deliver their time saving?
Not enough of that. Will it be easy enough for them? Well Okay. So so if you alright. So do you have me doing it.
Right? Because that's what I did so far. That's a easy concept. Good for you, but Mhmm. Do you have confidence that if you so this offer is like a it's a do it yourself offer.
Is that correct? Mhmm. Yeah. So do you have the confidence that if you provide people with information in this offer. And and it turns out to be a little bit more complicated than than and, like, not exactly as clear.
Do you feel confident that you could then fix that? Do a do a second take that's better, that's more clear, and maybe the 3rd or the 4th time it's gonna be there. Yes. I guess so. I guess if someone buys from you, Let's we let's look at it another way.
If someone buys from you and for some reason, like, it's a little bit more clumsy and not as clear, like, Are you willing to just do whatever it takes to make it right with that person? Of course. Of course. Alright. Great.
Then Make the offer. Define the offer, sell the fucking thing, and then deliver the best you can. And if anyone isn't like, if it's not there, just tell people, hey. I know I do this. I know I can do better.
I'm gonna do it better for you. Let's do it over. Like, I'm gonna, like, you know, like, I'm gonna actually like, you know what? I screwed that one up. I'm gonna work with you personally to help you get this thing going.
Just me. Always make it right with people. Mhmm. If you know in your heart that you'll always make it right with people, there's no reason not to sell it before you've made it. Okay.
Yeah? Yeah. We had so we when we launched academy last year, Like, in the beginning, we were kinda bumbling a little bit, and we weren't sure about the direction and how it was gonna go. And and and we were we had some, like, team challenges and all these things. And so it was a little rocky in the beginning.
And so I just went in and I said, like, everybody everybody who signed up for a year, I'm gonna give you another year. Everybody just gives another year for free. Like, boom. Done. Easy.
Alright. Not even a question. Like, why the hell? Like, you know, like, it wasn't it wasn't they didn't have any. Right?
So we had we had totally overdelivered on what we had promised, but it wasn't what I wanted it to be. It wasn't what I knew it could be and what I So I was like, alright. You you you demonstrated your faith in me. In the early days, I'm gonna over deliver for I'm gonna just give you over over love on you as much as I possibly can. Alright?
If you if that's the attitude that you show up with, you're gonna it's gonna work great. Thank you. Yeah. And keep that. Yeah.
And we pay it from time to time. I think in my mind. Yeah. Alright, you guys. That's it for this this here VIP session, that's the last VIP session of This intensive, it's been so much fun to hang out with you guys.
This is literally the favorite thing that I do. And you guys are awesome. It's been it's been absolutely wonderful to be with you. I'll see you guys tomorrow. At 10.
And then, hopefully, I'll see a bunch of you guys in in our Simplero academy. I'll talk about that tomorrow. So that we can keep meeting and keep working together because I wanna see all of you guys win so bad. I know you've got it in you and Some of you are already winning, and we just we can just take it up another level. Some of you you are, like, disclosing we'll get there.
Tomorrow, we're gonna hear from Kimberly, who was literally on I I'm not gonna spoil this story, but she has an incredible story. So look forward to hearing from her tomorrow. Yeah. Alright. Thank you so much.
Oh, yes. I was gonna ask for, like, your let's before since you guys are all still here, let me just hear biggest takeaway from today or really any of the days, the chat. The reason I asked for that is because it helps really reinforce it for you guys as well when you take a moment because, like, you're taking in a lot information that I've been in these situations many times myself. Right? And you're like, shit.
What was said? And it's just taking a moment to go through what what you've taken in and write it down. So write down and chat your biggest takeaway from today or any of the other days. And while you think about that, someone was asking tomorrow, we're gonna go longer tomorrow. That's why we don't have a VIP call tomorrow.
And then, yeah, 1 PM is the implementation call, so that's in an hour from now. So to actually build this stuff out in Simplero. So go be part of that call as well. Let me see here. Yes.
Let's see. Vouder says changing who from individuals to teams. Ingrid is saying, be the beacon. No. That was not Ingrid.
Things are jumping around. Keep repeating your offering. You'll be the next Simplero. There you go. Yes.
Alright. Great, you guys. Any other takeaways? Let me see. Let me see.
Takeaways. I wanna see some takeaways. More takeaways. More takeaways in the jet. My designers can wait.
My designers can wait. Takeaway. Small takeaway. Jim Maria says, I need to get the offers in pricing visual. It's great.
Yeah. You can get angry to draw out your offer with you. Offer us Should be seasonal. Elena says, you do or you don't? Yes.
Right? You do or you don't. No. There is no try. Yoda is a genius.
Venus is a bit overwhelming right now, but I have a look in for him. I'm glad to write there when it's settled as a bit. Alright. Great. Are the implementation sessions record?
I'm sure they're recorded. Are we posting recordings anywhere? We should. Suzanne says to get courage to bring out who I would rather work within the customer. Yes.
Dynamics that arise in the group are amazing. Yes. So much so. Yeah. Think about this.
Like here, like, there's so much value in hearing other people ask questions that you didn't think to ask. Now you get an answer and there's some, like, little nugget that you pick up on and, like, you know, you it's what caught it was it's what caught not talk. Right? You can if you compare this session, like, when I in the main session where I do the training, that's great. It's useful.
I mean, there's a it's very valuable. It's a framework. Right? But here is where we really get into some of the the meaty stuff, the juicy stuff. So much more value on that.
Or, you know, different kind of value. Jim Maria talks about the beta offer aspect. Yes. Alright. Thanks thanks you guys.
I'll see you tomorrow at 10. Oh, Marianne, zooming in on the right customer for me. Yes. See you tomorrow at 10. Thank you so much for being here.
I I love you guys. Talk soon. Bye.
Comments