Transcript
Alright. You guys are fast. Ready to go. Welcome to? I'm glad you're all we're able to figure it out.
Alright. So for now, So the ray remainder of the time here is all about workshopping your big y, As you can see, it's like it's we wanna get something that's really emotionally compelling to people. Right? Something that's powerful, emotionally, like, like, hits people in the gut. Something like something that's big and meaningful in people's lives that's much broader.
It's than the actual thing that you do. Right? It's much broader than the the what you happen to be doing for your work for your clients. It's a much bigger mission that speaks to us emotionally. Like, if you think of of WeWork, for example, it's like, WeWork is like, like, you know, office space.
Right? Like, it's Regis. It's like, you know, you rent to office space somewhere. It's like, it's not inherently particularly sexy, but they made it about, like, do what you love and and, like, empowering people to, like, community and live together and, like, the we and all of those things. Right?
It's, like, it's just damn office space. Right? But they sold the dream of the vision of how it's like, all about the we. It's a a much it's a much bigger purpose. That's what we're looking for here.
Like, Apple is a good example too. Right? They're they're all about thinking differently and and and challenging the status quo and all of that. They happen to make computers and watches and phones and whatnot. But what they're about is think different.
Right? You've you've all seen their their square pegs in the round holes kind of video. Right? Let me see here. Let me just pull that up.
If I can yeah. This one. Here. Like, it just exemplifies this so well. So here we go.
Here's to the crazy ones. The misfits. The rebels, the troublemakers, the round pegs, and the square holes, the ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them because they change things. They push the human race forward. While sun may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do. Right?
This is this is the this is what we're after. Like, it's not about the thing. It's about how do we how do we like, what do we believe in? That's compelling. Right?
Like, the people who are crazy enough to change the world that they're ones who actually do. Like, they need computers. Right? It's great. But, like, what do we believe in that's way bigger than that?
What is their mission, our purpose that's way bigger than just making whatever you do with selling, whatever you do. Raise your hand if you wanna workshop your thing. I'm I'll take some more. Raise your hand. Again, just Go to the reactions tab down in Zoom.
Raise your hand if you want to ask any questions on this stuff. Hello. Anything we've covered today? Alright. Adler.
Yeah. Hello. Hello, Calvin. And hello, everyone. My way is at least I think it's it's that your personality is the boss in your life.
Mhmm. And most people don't know their personality. They know that they know their behaviors, but they don't know their personality. Mhmm. So so that's the that's the big picture that your personality is the boss of your life, way in your life.
And then I work with leadership development, so I tried to make the leaders be aware make leader did make them aware of their personality and how that affects the quality of the leadership role. Mhmm. So the big picture as you are asking for is the past personality is the boss of your life or in your life. Mhmm. And so if the personality is the boss in your life and you don't know your personality, what's the consequence of that?
What's the pain? What does that cost us? Yeah. It it really negatively affect the communication when you get annoyed, you get irritated, you get sad or getting the discussions, corals, all of them is is has a root cause in your personality. So people don't want to.
Of course, nobody wants to do a have a big quarrel with your colleagues or in the family. But but you need to know your personality for to make sure that you don't do that. Right. So let's take that and make it even bigger. Right?
So because what you're saying, well, it negatively affects the communication. Maybe you get sad or you, like, you know, but that sounds like a nuisance. It doesn't sound like it doesn't sound that bad. Like, so if you're if you're not able to communicate effectively? What does that cost you?
What does it cost your family? Your colleagues, your company, and what does it cost the world at a large if you don't. If you, yeah, if you communicate poorly. Here. There is researchers that tells us that leadership development has minor effect.
If you don't include your personality in the development of your personality off of your leadership role. Mhmm. So I think that is one thing that helps the importance of this. The other thing the other thing we can we can directly link personality to to a motivation. Because our motivation is is is funded into our personality, not in our IQ, not in the brain.
Mhmm. So we can say that if you don't know your personality, you don't know how to work with motivation, you know. Mhmm. And and what I'm looking for is if a leader is not effective, at leading, what does that cost them? What does it cost others around them?
What does it cost the world? Yes. It's quite easy to link it to profit, to how it affects the business with solves if that's what you're thinking. But if I can do that but then again, it's just numbers. But, of course, it has a huge it has a huge effect on on the quality of If you the leader can influence the personnel, the the the employees a lot.
So if the leader don't know how his personality is affecting his way of leading. He can affect the the the motivation and the productivity of his employees where maybe 10, 20, 30%. Right. And so if a leader shows up poorly, And then that causes him to, you know, cause harm, upset, like, some team member, and then they go home to their families, and then they take it out in their wives or their kids. And now, like, this whole just spirals into this, like, negative spiral of, like, pain and suffering that is completely unnecessary.
And And this leader is in this role because they're they're Like, all leaders do is affect change. Right? We want to we want to make something happen that wouldn't happen without it. And by not being good leaders, we're not affecting the change that we're here to affect. We'll affect some other change or no change.
And so it's like, how yeah. It's like it's it's the is the positive and the negative we can talk speak to. Right? So it's like, when you are able to show up as the leader that you're here to be, then your work has meaning. You can actually affect the change that you seek to affect.
You can actually Like, every leader is a leader probably because, like, yes, it's a job and we wanna make money and all those things. Right? But there's some things. Like, is the question of, like, why do we get up in the morning? Right?
Like, what does this leader get up in the morning? Well, probably because they believe in the change they're here to make, But when they're not showing up, well, they won't make that change, and they'll also cause harm to everybody around it. Yeah. And and and not to it. This is Why I do this is because I was I was a vice president in in IBM a long time ago.
And I was I was a poor leader. I didn't because I didn't know that I was stubborn, that I didn't like conflicts, that I was a bad team player, all of this due to my personality player. And the business didn't run that well. I decided to step down and find out what is this all about. Mhmm.
Then I I got to know my own personality. And today, I'm also a leader in an on an in another conversation, and I got really good feedback. And it's the same it's the same marketplace. It's the same me. Right.
In India, I did I in IBM, I didn't know my personal is there. Today, I do. And it's a huge difference between those 2. Great. That's awesome.
Yeah. That's what we wanna tap into. Right? So what is what was the pain that you experienced when you were when you're the old version at IBM? Right?
And what is the what is the pleasure? What is their success? What is the results that you're getting now? So from an emotional level, how does it feel to be you? How does it feel to be your employee or your your report, the people that you're leading?
How does it feel to be your your family? Then versus now. Because that's why you do it. And if you talk about that, like, why this matters to you, then people are gonna resonate with that. Yeah.
Mhmm. Yes. Yes. So okay. That's good.
Give some good answer. Some some attention is fine. Thank you, Cogman. Alright. You bet.
My pleasure. Thank you, Huddl. Alright. Vouder. Vouder.
Hi. Hi. Can you hear me? Absolutely. Okay.
Great. Well, I was keen to raise my hand because I'm working in the same field as Atlas. So Atlas, nice to meet you. Looking forward to to learn from your experiences. I'm also in the field of leadership development.
So there's a lot of similarity there. And what really helps me today, Calvin, is that focus on the the good versus evil or, you know, what If you're the crazy one, you know, the video you show, but just such a good reminder. Mhmm. I haven't really articulated that yet. I have to avoid the beliefs.
I I can share that in the chat in a moment, but the the what happens if you don't invest in yourself as a leader Mhmm. That I haven't really gotten clearly. And I think if I if I learn to do that this week, that will help me make a more compelling offer and get people better on board. So That that's what I'm looking at. Yeah.
That's great. Yeah. And it's really like, the the simple answer is, like, go back to yourself and just be honest with yourself emotionally, why do I care? Like, why do I do this? Right?
Why is this something that I want I wanna get up every morning to do this. Why? What's actually driving me? And then talk about that. It's guaranteed to resonate with people.
Right. Yep. Yeah. Alright. Great.
So what else what else do we have of questions? Raise your hand. Be generous to others. Just raise your hand and ask a question. Yes, Ingrid.
Go for it. Sorry about taking up time again. You're not. So here's the thing. Let me just put a put a nail on that really quickly.
It's a huge service to everybody else here when you dare raise your hand and get on here live and ask a question. And don't worry about like, taking up too much time. Like, that's a programming that a lot of us had. Like, I I have I have that too of, like, oh, I I shouldn't, like, take up too much space and, like, my parent would be, like, feel like I was annoying. I was just a little kid and, like, all those things.
Right? This is not it. Like, Yeah. We're we're grown ups here, and you asking a question that allows me to give an answer that's probably gonna be relevant to most of the people here and all the people who are not here, but are gonna watch the replay. You're just doing a huge service to everybody else when you do that.
So Thank you. Thank you. Yes. Yeah. The question is, I have 2 offers.
1 is that I'm helping entrepreneurs to get here about their message by drawing it in a session 1 to 1 or a team or something like that. When I'm drawing, And the other thing is that I have Simplero courses where I teach people to draw entrepreneurs. Mhmm. And the enemy, of course, is different for both. One one are the the people who are just entrepreneurs who wanted to hear about the message.
Who are also visual thinkers but have no intention or time to learn to draw. And the others in my membership they have an urge to express themselves creatively. Mhmm. And for them, the enemy is, of course, society that put art on on a pedestal and make it inaccessible. And for the others, it's what is the enemy for the others?
That yeah. Clarity or that the the drawing is not not for business. That's maybe the overarching thing. So Yeah. Or Here's a here's a thought, which is, you know, when I I grew up in Denmark, moved to the US when it was about 25.
Right? And that that learning, once I moved here, or a while after a switch happened where I started to internally think in English and dream in English. And I noticed that I could access different parts of myself through English versus Danish. It's like it's different personalities that I can choose to lean into 1 or the other depending on which way I go, what language I use. And I feel like drawing is the same way.
Right? When you draw you draw on a different intelligence you access a different part of yourself, you access a different way of thinking, a different way of being. And so maybe the good versus evil mission is is you're helping people who are were trapped by words, by word thinking, escape the prison of word thinking, and and open up a new intelligence. Just keep the prison of worth thinking. I have to write that down.
That is great. Yeah. Right. Great. Thank you.
Yeah. My pleasure. My pleasure. But that's the that's kind of the the that's the line of thinking that we wanna that we wanna get into here. Right?
It's like Big big. What is the what are what are we freeing people from that that they're not even aware of, that they're that they're stuck in. Yes. Someone is is David is saying, how do I find can someone tell David how to find the the reactions to raise your hand button? It should be at the bottom of your Zoom window.
There's a bunch of little buttons and links that say mute, video, security, share screen reactions. One of them says reaction There should be a raise your hand thing. Alright. Jim, what you got? Yeah.
Thanks, Calvin. So I I have a question. And and for context, my business is helping foreign companies enter and succeed in the US. Mhmm. And based on your direction here, the the big why is bringing knowledge that we don't have in the US, bringing knowledge and benefit to the US that could change our life, change the lives of Americans.
Mhmm. Also, it makes their own company more successful, whatever country they're in Mhmm. Which then impacts their employees' lives, which impacts the economy and and the whole success of of their staff and their neighbors and and and the country as well because their company flourishes and hires more people and and so forth. So I don't know if that resonates exactly, but my question is along those lines, when you promote your business, is that what you're promoting? I mean, that's the, you know, that core concept of say, this is why I'm here and this is why you know, you joined, and this is what we're gonna do together.
It's a yeah. It's a huge part of it. Yeah. Absolutely. People want to be part of that journey, of that mission.
Right? They want to be along for the ride of you helping write something wrong in the world. Absolutely. It's not the only thing that we say, but but like, literally just I think the digital marketer did this a while back. Digital marketer, we believe.
See if it's still there. Yeah. They did a I'm right. Here. A video like this.
Show screen. Nice. The CEO of DigitalMark and we want you to know exactly what the digital marketer team believes. We believe the best product should win. Not the best marketer.
We believe that we shouldn't teach something until we do it first. We believe the biggest marketing sin I'm not gonna play the whole thing, but it's literally just, like, them going through, like, we believe, we believe, we believe this. Like, that's a good it's probably not the top of funnel, the first thing that people see. But once they're in your universe a little bit, this is a very, very good thing to put in front of them that really connects connects with people because then, like, people buy from people who believe what they believe. Right?
That it becomes that beacon call. It's also gonna, you know, reply a bunch of people who don't agree with that. Right? There's gonna be people who who are like No. I believe something completely different.
I don't wanna do business with you. That's great. There's 8,000,000,000 people in the world. We don't need to do business with everybody. We don't wanna do business with everybody.
We wanna do business with people that we enjoy working with, and this is a really good way. Like, we don't want people what we wanna do is we wanna polarize people so that there are people who love us and there are people who would rather, like, have nothing to do with us. Maybe they even hate us. Right? That's good.
That's good. There's gonna be plenty of people for you. And if you get people to really love you because you stand for something and you do it clearly, they're gonna love you so much more, and those are your people. Got it. Yeah.
And and you articulate that in in in your in your promotion, in your in your lead magnets, in your your sales So so practically, the way you would do it is I honestly don't know if it would work. I don't it might work. So we we talk about top of funnel, middle of funnel, bottom of funnel. Right? So top of funnel is, like, the first time people hear about you.
So that would be you running an ad or it would be So the ad is the type of funnel. Right? Unless you run that ad as a retargeting to people who already engage with you, in which case, it's a middle of funnel or maybe a bottom of funnel. So top of funnel is the first time people hear about us. Middle of funnel is that process of going from the first contact to, like, education to, like, what what they need to know to become a customer.
Bottom of funnel is where we say, okay. Now go buy this thing. Right? So top is the first con contact bottom is, like, go by the thing, and then middle is where we where we can massage people or or educate them to become become customers. So I I could definitely see this being a very effective middle of funnel.
It's also very, very effective at the moment they buy from you. We basically wanna do a quote unquote indoctrination sequence. I know that's kind of a sinister. Hello, balloons. Keeps happening.
It's kind of a a sinister term, but what it really means is that we're we're sharing our beliefs with them. Right? This is what we believe here. This is what someone who we see is successful with our our company, our products and services, this is what they believe. And so we're we're asking people to believe the same things.
Like, so you can absolutely use it there as well as part of getting to know you once their client. Yeah. Because that's gonna make it so much easier for you to work with them. Yeah. Love it.
Love it. And then And then just in your content machine, so going back to the illustration here, the value ladder. So The content machine, this is where we post content to social media. That's where you want you wanna talk about this stuff as well all the time. Right?
So, like, not the only thing that you talk about, but it's one of the recurrent things is, like, this is what we believe in, this is what we believe in. And so and when you bring people in, through a challenge, for example, then it becomes part of the content and the challenge of, like, what you believe in so that you when you have that conversation with people over several days or the webinar, you talk about it there as well. And then, like I said, as part of the core offer, there's probably gonna be some kind of onboarding email sequence that they get for the 1st week or 2 weeks or whatever. You talk about it here. Then when you do a live event to get people into the high ticket, you talk about it again.
Right? So because, you know, you need to keep selling people and reselling people. So this is a recurring thing that you talk out throughout the whole thing. Yes. Yeah.
Really good. Alright. Really, very helpful. Thank you. Great.
Appreciate the question. See all the magic that happens when we when when when you dare, be generous and ask a good question or just any question, honestly. Alright. Thank you so much. Suzanne, Hello?
Hey. Hi. This is this is sometimes it's I like when you talk about when when you start thinking and dreaming in English, I'm totally not there yet. I'm still living in Sweden, and we are three people in our company. And Mhmm.
And I'm just I'm I'm the tech girl, and we have a girl who's taking care of the language on our side, and that's not me. But I will try to do this in English. We've been talking about our vision and what we are our big goal, and we want actually we want to make a big difference for people's health all over the world. Mhmm. We are very passionate about helping others to heal.
And we sort of want to give the humanity back here natural state of health. And also the Earth itself. And a big motivation for us is to give Earth back to the children as of the next generation. We we we sort of like all people to know that the big vest source of healing beneath their feet, and and the importance of of our the human's natural balance with earth and we are convinced that our body are in I don't know how to say it, but has an incredible ability to heal. If we give it the right tools.
Mhmm. So and and one of the cornerstones is, in our belief, is that making skin talk contact with earth and that length of getting contact and balance with the earth. So the big the big the big wow hair is LOI hair is to bring health to all the people without pills, without I mean, we love the doctors. They are very good, but we are convinced that there are too many synthetic. Mhmm.
Stuff going on. Yep. Yeah. This is fantastic. Okay.
This is great. Everything you started by saying, this these are all, like, your belief systems. Right? Your belief statements. Like, you know, the body has the ability to heal if we give you the right tools and, you know, having daily skin to skin contact with the earth is crucial for health and things of that nature.
Those could all be like, we believe blah blah blah. Right? We believe blank statements that you can use. That's fantastic. When you say your big why bring health to old people, why?
Alright. So a classic a classic method is have you guys heard of the the 5 lies? Right? It's like, you know, you know, what do you want? Okay.
Great. This thing. Like, why? Alright. Then you give a reason.
Then he was like, okay. Why? Then you give another reason. You give a why. Again, you keep asking why five times until you arrive at something that's like, oh, that hit you in the gut.
Right? So that's kinda what we're doing here. Like, bring health to all people. Great. Why?
Alright. I have to take a note. Yes. Why people deserve that? Why?
All all all human deserve to feel, to wake up, and feel not stressful to feel, what do you say, imbalance, harmony. To feel harmony. Everyone deserve that. Yeah. And why?
Because when you feel harmony, you are going to have a very good day, and then you're going to be a better person. Why does that matter? Because if you are a bad person, you're going to be nice to yourself and to others. And why does that matter? If you do that, we are going to to go in balance with Earth and with other people.
And why is that important? If we have this balance amongst humans and the earth, we are going to have a happier life. And why is that important? Because then we will take more care of Earth, and human race will believe that will live? Live.
Yes. And I can gee keep going. Right? Why does that matter? Why is that important?
Let me ask you this and said, why do you care? I want to be a happy person. You want to be a happy person. Seems like a very roundabout way to go about that. Yeah.
And I like to I don't know how to express that in English, but I like to I like to to share that feeling with all the other people Mhmm. With people all over the world because it's a very fun fact. And it's sort of a driven thing. When you take skin contact with Earth, And I you said that you said on the birthing mat. Right?
Sweet. Yeah. Yeah. Yeah. Okay.
But at the last time, you had this your birthing mat. I also are connected to Earth right now. That means that you and I are sharing electrons Mhmm. We are in connection. Mhmm.
And when you think about that, when you go out and barefoot or you take your hand on a stone or whatever. You have this this storage can contact. You are in connection with people all around the world. When you are in connection, you can be nice. You can feel it.
And Mhmm. And that makes you and them to feel good. Mhmm. Alright. So now we're getting at something.
Right? The that feeling of connection at both an emotional level and like a physical atomic subatomic level clearly something that has, you know, that is important to you. Yeah. Yeah. Meaningful to you.
That's talk about that. Yeah. Connection. Yeah. The connection is so cool.
Yeah. Amazing. Yeah. Fantastic. Thank you so much, Suzanne.
Thank you. Yeah. Appreciate it. Alright. Carol Anne, Hey, everyone.
Yeah. I kinda forgot what my real question was, but it just had to do with good versus evil. Uh-huh. So a little bit of backstory, I am rebranding, and so I'm trying to get you know, even narrower in my lane. Mhmm.
And I am a business strategist, so I started out as a brand strategist. So I do like, pretty much everything around business. So I'm trying not to. So I'm focusing on messaging, offer creation, high end offers. So when it comes to good versus evil, so this is what happened.
So in 20 22, I launched a program called high end messaging, and it's like a 30 day program, quick win. I I think I offered it at $2000. I thought that was going to be my forever offer. Because I launched it, the a few emails I filled it, and then I filled it again. And that's that was September November.
And then I You know, I mapped out my 2023. I put it on my schedule twice, March May, did the launch, same launch, same messaging, and I got crickets. I mean, I got zero interest, zero paid clients. So I you know, reflected what changed. Well, you know, I was dialing in my messaging even more.
I added people to my list in that period, so I did have new people. And the only thing that I could think of that really changed, not not to mention that 2023 was just a weird year and, you know, people are finally admitting that it's slow. But the the big thing is that I came up with is AI. Mhmm. So could that be the evil?
Could that be the common enemy against people who are teaching authentic messaging? And the other thing I saw because, you know, my our AS is really aware of this is, you know, a lot of leaders, thought leaders, gurus, whatever you wanna call them were changing their message because I know what they taught forever, and now they're changing it to talk about to make it sound like communication when it's really this other thing that they're known for, that they're not talking about, they're not calling it that anymore. Could that be a common enemy? Because I'm really not sure about, you know, what is the evil here? What is the common enemy that I'm Yeah.
I guess. Well, I think the the short answer is no. But but so you're saying You're a business strategist, brand strategist focused on messaging, offer creation, high end offers. Yeah. I don't call myself a brand strategist anymore.
That's when I got started, you know, in 2012 online. So you're a messaging strategist, though? Yes. And now I call myself a mess and high end offer specialist. Okay.
Good. So when it comes to messaging and high end offers, What is the mistake that you see people make? The most common one? Well, messaging, they sound like everybody else. They're not really claiming their value, and they're not Mhmm.
Really going deep. And I call it the transformation beneath the transformation. So they're not really going there. And I and I, you know, my gift is articulating the invisible. Mhmm.
That's what I say. So they really can't find the words to breast, the real magic that occurs because I work with transformational leaders mostly. Mhmm. Got it. I think that's the the evil good versus evil mission there is, you know, people is like the the same, same.
Right? It's it's people talking surface cliche, same as everybody else messaging. That's the evil, and that's the what that's what you're fighting. You want people to speak in their authentic voice that you want people to speak about. The the real deep transformation and and create offers and messaging that is unique to them and compelling and different.
Something like that? Yeah. That sounds good. Yeah. Yeah.
I think I think it doesn't need it doesn't need to be super complicated. It's just like, what is the what is the wrong in the world that you wanna write? Right? Like, do you see all these people doing messaging, and it's like, it's bland, it's boring, it doesn't work, it doesn't do anything for anybody. Like, that's the evil.
Yeah. And it does go back to the branding work because the thing that I saw there is that 2, people were afraid to claim their real brilliance and put it out there in the world. Mhmm. And so now the messaging is the same thing. Mhmm.
Yep. Okay. Yeah. Yeah. That's maybe that's the evil.
Right? People people who are afraid of claiming their true brilliance. Okay. Alright. Great.
Yeah. Thank you. Alright. My pleasure. No problem.
Thank you. Alright, David. You found the the reactions tab and then raise your hand button. Hello. Yes.
Hello. Tell them and everyone. Thank you. I joined only for the 5 last minutes of the first all because I got to the timing. I mean, the time zone wrong.
Got it. I don't want I I mean, I don't know if I would pose the right question, but I'm he actually I would like to ask if I'm here on the right place. Because to tell you very briefly, when I'm a coach, life and business coach, but also when the lockdown started, 3 and a half years ago, I realized that the lack of connection and I was so much relating to what Susan was saying, now the lack of connection between us and with the elements of of of the nature, will be to the detriment of mental health for more people than COVID itself. And I started urgently to in that time, when everything was locked down, I started to massage people. In I mean, in the beginning inspired by the Hawaiian Philosophy Aloha spirit and Lomi Lomi, techniques, which became a my new mission.
In life. And my new mission in life is to help to be part of the change in the massage industry where not just the body, but the soul is massaged as well. So I approach the body as a whole system And I and the healing is happening on a different level than just massaging the I mean, just helping to relieve the symptoms. Mhmm. It's massaging the the the root cause going the root cause is addressed.
So my question is because now I want to spread this message literally in the world And I've had some successes like I won Swiss massage championship in a wellness category. And now I'm going to I will go to the the world championship next year to raise the awareness of what I'm doing. Not to win to become a champion, but well, to become my my inner champion, but also to spread the message and teach. Start teaching. I've been a teacher and coach and teacher for 30 years, and I want to teach also the the whole world, actually, the because I realized how many therapists at have 40 years of experience, but they come and touch the body when they are in low vibration, and that goes into the body So I teach how to raise your vibration before you start the massage.
This is amazing, David. Great stuff. Great work. Yeah. Thank you.
What's the so, yeah, that's the question. So the question is, am I in the right place where this Simplero role and with the the the the support that you're offering, I want to create my new I have my website for both for coaching and but it's someone else taking care of it and to it just disappeared. Then I want to hire I want it right now to hire someone who a young lady who would do the with social media for me because I'm very you know, I mean, I'm I'm I'm I'm focused because it's so much to, you know, going on. And that would appeal to me when you were talking about that actually you can have everything in one place. So and do it on your own Mhmm.
Because no one else understands you better than yourself. And Yep. Also starting to using AI as as someone else was to talking about AI, sales, chat, GPT, etcetera, which help. Which I was always against. I always thought that this is So I think I think the short answer, David, just to to in the interest of time here and everybody else.
So so Sounds like what you're doing is amazing. And, yes, you're in the right place. Like, this this intensive is gonna help you really get clear on your offer and and how to bring the stuff out to more people on a on a big scale and at a at a big level. And the software of the platform is a perfect place for you to run this stuff, and we've got there's this week here and all this board that you have around this, and we also have our concierge service and other other options to to help you, like, take some of that load off of you. And so yeah.
The short answer is yes. You're in the right place. Think. Yes. And, Silas is messaging you here right now in the chat as well, and and you can get to connect with the team.
Oh, yeah. He send you a link there. So yes. And great great work that you're doing. I appreciate it.
Thanks, David. And I'll see you in the coming days as well. Alright, Matt. Mets. What you got?
Hi, Calvin. Hey. And everybody else. I am thinking about the perhaps the evil mission or the why, something in that area. Because yeah.
We we go for the evil mission. Many people are That's the initial. No. The good the good versus the evil mission. Yes.
Yeah. Okay. Okay. Yeah. We're not a good that's a good fight.
Yeah. Many people are stuck in work and career, and that means they are sacrificing their family and missing, perhaps their kids growing up. And then I mean, perhaps suffer from anxiety or prioritizing work and career, like meetings, working overtime, working late, business travels, conferences, all that stuff. Mhmm. Too much at the cost of them is under real life or feeling like letting it pass them by.
Mhmm. Like, all the small moments that really matter in life. Yeah. Something in the area. Yeah.
So the question is if you were to summarize it, what is the evil here? Right? And by evil, do you mean, like, the negative emotions related to the problem? Or No. It's like, another way to say it is, what is the wrong in the world that we want to write?
Right? What is the what is wrong that we wanna fix? The wrong is In this society Yeah. The world is is that the society is I mean, focusing on people working and making a career. Mhmm.
Like, it's a it's a chief aim for many people. Yeah. But the results in the in the society in the world is that too many people are working too much and spending too much time Yeah. So we're wasting it on their career. It sounds like, to me, what comes to mind is, like, kinda sleep walking through life.
Right? Living life on autopilot, on autopilot, not being in control, not being not consciously choosing, but if you if you want to prioritize your work in your career over your family, you can do that. But is that a conscious choice made or was it kinda something you just kinda got sucked into because I don't know. This is how you were it always was. Right?
Yeah. My my feeling is that that many people are doing it even though it hurts them inside or at their innermost something like that, and and they see the consequences for their families. I mean, the the mist development to work at school with the son or the counselor with the five year old daughter or something like that. So it's hard. Chances are there's a there's another reason why.
Right? There's it's one is that, like, society and we're brought up. Like, it's like, oh, you get to school so you can you can graduate many. You can go high school, and then you can graduate, then you can go to college, then you can graduate, then you get any job link. And then, like, if everyone eventually, you can, like, retire, and then you don't have the health and your kids are grown and you, like, whatever, like, life just went.
Right? So that's that's part of it, but I think another part is, like, one of the things that that I've been thinking about a lot lately and and talking to other entrepreneurs about and doing content about is this, like, that that when we fall in love with someone else with with with, you know, our partner, there's 2 aspects. There is the they're representing a redeeming part. They're representing an aspect of us that we have disowned, and then we feel like we can get it through the partner, and then we feel whole and Simplero. But there's also and not realizing that this is it's part of who we are, and we have it.
We're just kinda loaning access from the partner. We don't need the partner. We need to own it in ourselves. But the and the second piece is that the partner is also representing the the perpetrator, the the person that inflicted pain on us, the wound that actually caused us to the zone part of ourselves as a split. And so what happens in relationship often is that we that the redeeming aspect kinda loses its power over time a little bit, and then the the the violating aspect becomes the forefront.
Right? So we go from being madly in love to, like, just feel like, like, we're nagging and criticizing and blaming and, like, you know, butting his all the time. And in that situation too, if you're the if you're, like, the man and you're focused on the career and all that stuff in your wife at home is always nagging. You know, it might that might plan as part 2. Right?
So it's like, And that's part of that. Like, being asleep at the wheel thing too is like, no. I need to be the leader at home, not just at work. Right? That's where the real leadership growth lies.
That's where the real challenge for you as a leader, as a man lies. So that might be part of it as well. Like, the evil mission is, like, you know, kind of, like, at the cop out of leading at work, instead of leading at home and at work, which is what you're meant to do. It's like an escape. Yeah.
Exactly. Yeah. Yeah. Yeah. That's true.
Yeah. That's that's also part of it. Yeah. Yeah. So the play with those with those aspects and see what you come up with.
And we just want something simple and short, but something that hits the right people in the gut. Alright? Yeah. And then when you combine it all, so it's the the good versus email me mission and the belief statements and just the reason for existing, you put all that stuff together. Boom.
That's powerful. Yeah. Because, I mean, the the good mission is that we want as many people as as possible to I mean, to have a balanced life between our career and family and to feel that they are not in missing out too much on any part of it. I guess. Right.
And and even I the try this on for you. Don't like, I like, This has to be your thing. Right? But what I'm resonating with too is is for me, it's not balance because balance makes it sound like, oh, like, these things are in conflict, which at some level they are, but at a higher level when you go up a level and you see that it's really about your you stepping into your purpose and your leadership, then all of the elements are just part of the orchestra. That you're or the the score or whatever.
Like, you're you're the leader of all of it, and all of the elements need to be there. Just like work and family and and health and exercise and all these things are elements that that I need to master. Just like, you know, running your company. I can't let you know, product or marketing or sales or customer success like run the show. I have to be the leader that make sure that that all of that Not just as balanced, but it works together in a symphony and harmony.
That's the goal. So it's about on the rocks. Of a level of being, of a level of leadership in life. That's about Yeah. It's funny to comment on on the the word balance because we I've also been thinking about that.
Maybe variation is a more the better thing to be striving for. Yes. You say when when you turn to all the different areas in your life. To me, it's all about them all supporting each other rather than fighting for each other and me kind of having going, oh, I need to spend 1 hour with one kid and an hour with the next kid and then an hour with the next kid and, like, balance it all, blah blah blah. No.
It's about working together as a family. Right? Where all parts are important, all parts play a role, and they all are supporting each other ultimately. In higher purpose, a higher machine. Yeah.
That's how I look at it. Anyway, I'm not gonna dictate how you look at it. Yeah. I like that. Yeah.
Thanks. Alright. Fantastic. Guys, this has been so much fun, Atlas. Yes.
Go for it. Go for it. You're still muted. Let me see here. We go.
Does that work? Yeah. There we go. Yes. Back to the why two questions.
How long can a why be? I mean, how long how much Yeah. How long can your Y be? And do I use my y in my marketing? Or is it just something internally for me?
No. Yeah. So you a 100% use it in your marketing. Yeah. If you go back to the recording, was actually talking to Jim about that at the very beginning.
Right? Like, you can use it middle of funnel. You can use it once people become clients as part of your onboarding. So you a 100% you use it, you use it in recruiting when you are hiring people. Right?
You you use it on your team ongoing to to inspire and motivate your team. So it's it's pervasive. It's everywhere. A 100%. And then in terms of how long, like, as short as as you can make it, but you can always make it so that you can people can expand on it.
Right? Like, back in the day, they they used to teach writing newspaper article so that the most important thing is first, and then you, like, you expanding span, and so the editor can just cut from the bottom. And and, like, whatever how much however much space they have at that day in the paper. So Simplero. Right?
So you wanna have it really short and succinct. And then you can expand on it with more detail. Yeah. Can I just I'm I'm made a small I've I've I've tried to make once more and why? Can you just say if I'm on on the track or not?
I understand. Yeah. Your personal your personality is the boss of your life. Your personality, you get quality in your leadership role. Research shows it.
I have experienced it, and I think you also knows it. Yeah. I think it's good. I think it's good. Yeah.
I think it's very good. I love that you're you're talking about your experience. You're appealing to people's own experience. I think that's really solid. There's gonna be like, the research is interesting.
Like, some people are are governed by emotions, some people are governed more by logic, some people are governed more by fear. Right? So With the re you're clearly someone who is who, like, likes to look to research and studies and facts and numbers and details, which is great. And I'm not. I I'm not I'm not mode driven in that way.
So I'm gonna be, like and it's good to to be able to talk to to different kinds of personality. So I think that's cool to have. I think, again, where everybody ultimately is emo our emotional being. So we're looking that thing that hits them emotionally. So what I would do with what you have to strengthen it is to make it more specific.
It's a little abstract too. And the more concrete we can make it, the more it's gonna hit us emotionally. Okay. But I've for me, also, research is not important. But I've given that our people No.
Are not important research. So I could take that away if plus off to me. Oh, okay. Good. Well, that's good to know.
Yeah. I I just assumed it was because you you brought it up both both before and and and now. So yeah. Alright. Yeah.
I don't think we need I don't think we need research here because we're just hit trying to hit people in the gut. Yeah. Phoenix. Yeah. Exactly.
Perfect. Thanks. Excellent. Alright. Thank you, guys.
Last call for questions, going once, going twice, going thrice, Alright. No more questions for today. Alright. Super fun. Really appreciate you all for showing up and doing this and all of your questions, all of your your whys.
I love how this community are is is filled with people who are passionate about what you all do. Right? You're you're here because you really care. You really give a damn. You want to help and serve other people and make them make them feel better, make them connect them with with themselves, right, with the earth, with each other, and and make them just be better people and have better lives.
So love that about you guys and love working with you and love being with you. I'm looking forward so much to being with you again tomorrow. We'll have another 2 calls tomorrow, the the regular call for the for the for the plebs, and then the VIPs, the cool the awesomeest people, that are you guys. So I'll see you guys again tomorrow. The replay of both sessions should be up in a couple hours.
You will have notes and links to the the the Figma files, the Figma jam files, the the things that I shared, and everything should be out there. And yeah. And if you haven't caught caught the replay from yesterday, I highly encourage you that you grab that one or you you watch that one as well. It's in the member's area, and you can watch it. You can take it with you on your iPhone or your Android phone or your tablet or whatnot.
On the Simplero app and you can play it on 1.5 x speed if you want or 2 x speed or 3 x speed if you want. You can if you can pick up that fast. So I think that's it. There will be a session later today to help you with the custom domain setup. Yeah.
I think that's it. I'll see you on tomorrow. Thank you so much for being here. Alright. Bye.
Module 1
Transcript
Alright. You guys are fast. Ready to go. Welcome to? I'm glad you're all we're able to figure it out.
Alright. So for now, So the ray remainder of the time here is all about workshopping your big y, As you can see, it's like it's we wanna get something that's really emotionally compelling to people. Right? Something that's powerful, emotionally, like, like, hits people in the gut. Something like something that's big and meaningful in people's lives that's much broader.
It's than the actual thing that you do. Right? It's much broader than the the what you happen to be doing for your work for your clients. It's a much bigger mission that speaks to us emotionally. Like, if you think of of WeWork, for example, it's like, WeWork is like, like, you know, office space.
Right? Like, it's Regis. It's like, you know, you rent to office space somewhere. It's like, it's not inherently particularly sexy, but they made it about, like, do what you love and and, like, empowering people to, like, community and live together and, like, the we and all of those things. Right?
It's, like, it's just damn office space. Right? But they sold the dream of the vision of how it's like, all about the we. It's a a much it's a much bigger purpose. That's what we're looking for here.
Like, Apple is a good example too. Right? They're they're all about thinking differently and and and challenging the status quo and all of that. They happen to make computers and watches and phones and whatnot. But what they're about is think different.
Right? You've you've all seen their their square pegs in the round holes kind of video. Right? Let me see here. Let me just pull that up.
If I can yeah. This one. Here. Like, it just exemplifies this so well. So here we go.
Here's to the crazy ones. The misfits. The rebels, the troublemakers, the round pegs, and the square holes, the ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them because they change things. They push the human race forward. While sun may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do. Right?
This is this is the this is what we're after. Like, it's not about the thing. It's about how do we how do we like, what do we believe in? That's compelling. Right?
Like, the people who are crazy enough to change the world that they're ones who actually do. Like, they need computers. Right? It's great. But, like, what do we believe in that's way bigger than that?
What is their mission, our purpose that's way bigger than just making whatever you do with selling, whatever you do. Raise your hand if you wanna workshop your thing. I'm I'll take some more. Raise your hand. Again, just Go to the reactions tab down in Zoom.
Raise your hand if you want to ask any questions on this stuff. Hello. Anything we've covered today? Alright. Adler.
Yeah. Hello. Hello, Calvin. And hello, everyone. My way is at least I think it's it's that your personality is the boss in your life.
Mhmm. And most people don't know their personality. They know that they know their behaviors, but they don't know their personality. Mhmm. So so that's the that's the big picture that your personality is the boss of your life, way in your life.
And then I work with leadership development, so I tried to make the leaders be aware make leader did make them aware of their personality and how that affects the quality of the leadership role. Mhmm. So the big picture as you are asking for is the past personality is the boss of your life or in your life. Mhmm. And so if the personality is the boss in your life and you don't know your personality, what's the consequence of that?
What's the pain? What does that cost us? Yeah. It it really negatively affect the communication when you get annoyed, you get irritated, you get sad or getting the discussions, corals, all of them is is has a root cause in your personality. So people don't want to.
Of course, nobody wants to do a have a big quarrel with your colleagues or in the family. But but you need to know your personality for to make sure that you don't do that. Right. So let's take that and make it even bigger. Right?
So because what you're saying, well, it negatively affects the communication. Maybe you get sad or you, like, you know, but that sounds like a nuisance. It doesn't sound like it doesn't sound that bad. Like, so if you're if you're not able to communicate effectively? What does that cost you?
What does it cost your family? Your colleagues, your company, and what does it cost the world at a large if you don't. If you, yeah, if you communicate poorly. Here. There is researchers that tells us that leadership development has minor effect.
If you don't include your personality in the development of your personality off of your leadership role. Mhmm. So I think that is one thing that helps the importance of this. The other thing the other thing we can we can directly link personality to to a motivation. Because our motivation is is is funded into our personality, not in our IQ, not in the brain.
Mhmm. So we can say that if you don't know your personality, you don't know how to work with motivation, you know. Mhmm. And and what I'm looking for is if a leader is not effective, at leading, what does that cost them? What does it cost others around them?
What does it cost the world? Yes. It's quite easy to link it to profit, to how it affects the business with solves if that's what you're thinking. But if I can do that but then again, it's just numbers. But, of course, it has a huge it has a huge effect on on the quality of If you the leader can influence the personnel, the the the employees a lot.
So if the leader don't know how his personality is affecting his way of leading. He can affect the the the motivation and the productivity of his employees where maybe 10, 20, 30%. Right. And so if a leader shows up poorly, And then that causes him to, you know, cause harm, upset, like, some team member, and then they go home to their families, and then they take it out in their wives or their kids. And now, like, this whole just spirals into this, like, negative spiral of, like, pain and suffering that is completely unnecessary.
And And this leader is in this role because they're they're Like, all leaders do is affect change. Right? We want to we want to make something happen that wouldn't happen without it. And by not being good leaders, we're not affecting the change that we're here to affect. We'll affect some other change or no change.
And so it's like, how yeah. It's like it's it's the is the positive and the negative we can talk speak to. Right? So it's like, when you are able to show up as the leader that you're here to be, then your work has meaning. You can actually affect the change that you seek to affect.
You can actually Like, every leader is a leader probably because, like, yes, it's a job and we wanna make money and all those things. Right? But there's some things. Like, is the question of, like, why do we get up in the morning? Right?
Like, what does this leader get up in the morning? Well, probably because they believe in the change they're here to make, But when they're not showing up, well, they won't make that change, and they'll also cause harm to everybody around it. Yeah. And and and not to it. This is Why I do this is because I was I was a vice president in in IBM a long time ago.
And I was I was a poor leader. I didn't because I didn't know that I was stubborn, that I didn't like conflicts, that I was a bad team player, all of this due to my personality player. And the business didn't run that well. I decided to step down and find out what is this all about. Mhmm.
Then I I got to know my own personality. And today, I'm also a leader in an on an in another conversation, and I got really good feedback. And it's the same it's the same marketplace. It's the same me. Right.
In India, I did I in IBM, I didn't know my personal is there. Today, I do. And it's a huge difference between those 2. Great. That's awesome.
Yeah. That's what we wanna tap into. Right? So what is what was the pain that you experienced when you were when you're the old version at IBM? Right?
And what is the what is the pleasure? What is their success? What is the results that you're getting now? So from an emotional level, how does it feel to be you? How does it feel to be your employee or your your report, the people that you're leading?
How does it feel to be your your family? Then versus now. Because that's why you do it. And if you talk about that, like, why this matters to you, then people are gonna resonate with that. Yeah.
Mhmm. Yes. Yes. So okay. That's good.
Give some good answer. Some some attention is fine. Thank you, Cogman. Alright. You bet.
My pleasure. Thank you, Huddl. Alright. Vouder. Vouder.
Hi. Hi. Can you hear me? Absolutely. Okay.
Great. Well, I was keen to raise my hand because I'm working in the same field as Atlas. So Atlas, nice to meet you. Looking forward to to learn from your experiences. I'm also in the field of leadership development.
So there's a lot of similarity there. And what really helps me today, Calvin, is that focus on the the good versus evil or, you know, what If you're the crazy one, you know, the video you show, but just such a good reminder. Mhmm. I haven't really articulated that yet. I have to avoid the beliefs.
I I can share that in the chat in a moment, but the the what happens if you don't invest in yourself as a leader Mhmm. That I haven't really gotten clearly. And I think if I if I learn to do that this week, that will help me make a more compelling offer and get people better on board. So That that's what I'm looking at. Yeah.
That's great. Yeah. And it's really like, the the simple answer is, like, go back to yourself and just be honest with yourself emotionally, why do I care? Like, why do I do this? Right?
Why is this something that I want I wanna get up every morning to do this. Why? What's actually driving me? And then talk about that. It's guaranteed to resonate with people.
Right. Yep. Yeah. Alright. Great.
So what else what else do we have of questions? Raise your hand. Be generous to others. Just raise your hand and ask a question. Yes, Ingrid.
Go for it. Sorry about taking up time again. You're not. So here's the thing. Let me just put a put a nail on that really quickly.
It's a huge service to everybody else here when you dare raise your hand and get on here live and ask a question. And don't worry about like, taking up too much time. Like, that's a programming that a lot of us had. Like, I I have I have that too of, like, oh, I I shouldn't, like, take up too much space and, like, my parent would be, like, feel like I was annoying. I was just a little kid and, like, all those things.
Right? This is not it. Like, Yeah. We're we're grown ups here, and you asking a question that allows me to give an answer that's probably gonna be relevant to most of the people here and all the people who are not here, but are gonna watch the replay. You're just doing a huge service to everybody else when you do that.
So Thank you. Thank you. Yes. Yeah. The question is, I have 2 offers.
1 is that I'm helping entrepreneurs to get here about their message by drawing it in a session 1 to 1 or a team or something like that. When I'm drawing, And the other thing is that I have Simplero courses where I teach people to draw entrepreneurs. Mhmm. And the enemy, of course, is different for both. One one are the the people who are just entrepreneurs who wanted to hear about the message.
Who are also visual thinkers but have no intention or time to learn to draw. And the others in my membership they have an urge to express themselves creatively. Mhmm. And for them, the enemy is, of course, society that put art on on a pedestal and make it inaccessible. And for the others, it's what is the enemy for the others?
That yeah. Clarity or that the the drawing is not not for business. That's maybe the overarching thing. So Yeah. Or Here's a here's a thought, which is, you know, when I I grew up in Denmark, moved to the US when it was about 25.
Right? And that that learning, once I moved here, or a while after a switch happened where I started to internally think in English and dream in English. And I noticed that I could access different parts of myself through English versus Danish. It's like it's different personalities that I can choose to lean into 1 or the other depending on which way I go, what language I use. And I feel like drawing is the same way.
Right? When you draw you draw on a different intelligence you access a different part of yourself, you access a different way of thinking, a different way of being. And so maybe the good versus evil mission is is you're helping people who are were trapped by words, by word thinking, escape the prison of word thinking, and and open up a new intelligence. Just keep the prison of worth thinking. I have to write that down.
That is great. Yeah. Right. Great. Thank you.
Yeah. My pleasure. My pleasure. But that's the that's kind of the the that's the line of thinking that we wanna that we wanna get into here. Right?
It's like Big big. What is the what are what are we freeing people from that that they're not even aware of, that they're that they're stuck in. Yes. Someone is is David is saying, how do I find can someone tell David how to find the the reactions to raise your hand button? It should be at the bottom of your Zoom window.
There's a bunch of little buttons and links that say mute, video, security, share screen reactions. One of them says reaction There should be a raise your hand thing. Alright. Jim, what you got? Yeah.
Thanks, Calvin. So I I have a question. And and for context, my business is helping foreign companies enter and succeed in the US. Mhmm. And based on your direction here, the the big why is bringing knowledge that we don't have in the US, bringing knowledge and benefit to the US that could change our life, change the lives of Americans.
Mhmm. Also, it makes their own company more successful, whatever country they're in Mhmm. Which then impacts their employees' lives, which impacts the economy and and the whole success of of their staff and their neighbors and and and the country as well because their company flourishes and hires more people and and so forth. So I don't know if that resonates exactly, but my question is along those lines, when you promote your business, is that what you're promoting? I mean, that's the, you know, that core concept of say, this is why I'm here and this is why you know, you joined, and this is what we're gonna do together.
It's a yeah. It's a huge part of it. Yeah. Absolutely. People want to be part of that journey, of that mission.
Right? They want to be along for the ride of you helping write something wrong in the world. Absolutely. It's not the only thing that we say, but but like, literally just I think the digital marketer did this a while back. Digital marketer, we believe.
See if it's still there. Yeah. They did a I'm right. Here. A video like this.
Show screen. Nice. The CEO of DigitalMark and we want you to know exactly what the digital marketer team believes. We believe the best product should win. Not the best marketer.
We believe that we shouldn't teach something until we do it first. We believe the biggest marketing sin I'm not gonna play the whole thing, but it's literally just, like, them going through, like, we believe, we believe, we believe this. Like, that's a good it's probably not the top of funnel, the first thing that people see. But once they're in your universe a little bit, this is a very, very good thing to put in front of them that really connects connects with people because then, like, people buy from people who believe what they believe. Right?
That it becomes that beacon call. It's also gonna, you know, reply a bunch of people who don't agree with that. Right? There's gonna be people who who are like No. I believe something completely different.
I don't wanna do business with you. That's great. There's 8,000,000,000 people in the world. We don't need to do business with everybody. We don't wanna do business with everybody.
We wanna do business with people that we enjoy working with, and this is a really good way. Like, we don't want people what we wanna do is we wanna polarize people so that there are people who love us and there are people who would rather, like, have nothing to do with us. Maybe they even hate us. Right? That's good.
That's good. There's gonna be plenty of people for you. And if you get people to really love you because you stand for something and you do it clearly, they're gonna love you so much more, and those are your people. Got it. Yeah.
And and you articulate that in in in your in your promotion, in your in your lead magnets, in your your sales So so practically, the way you would do it is I honestly don't know if it would work. I don't it might work. So we we talk about top of funnel, middle of funnel, bottom of funnel. Right? So top of funnel is, like, the first time people hear about you.
So that would be you running an ad or it would be So the ad is the type of funnel. Right? Unless you run that ad as a retargeting to people who already engage with you, in which case, it's a middle of funnel or maybe a bottom of funnel. So top of funnel is the first time people hear about us. Middle of funnel is that process of going from the first contact to, like, education to, like, what what they need to know to become a customer.
Bottom of funnel is where we say, okay. Now go buy this thing. Right? So top is the first con contact bottom is, like, go by the thing, and then middle is where we where we can massage people or or educate them to become become customers. So I I could definitely see this being a very effective middle of funnel.
It's also very, very effective at the moment they buy from you. We basically wanna do a quote unquote indoctrination sequence. I know that's kind of a sinister. Hello, balloons. Keeps happening.
It's kind of a a sinister term, but what it really means is that we're we're sharing our beliefs with them. Right? This is what we believe here. This is what someone who we see is successful with our our company, our products and services, this is what they believe. And so we're we're asking people to believe the same things.
Like, so you can absolutely use it there as well as part of getting to know you once their client. Yeah. Because that's gonna make it so much easier for you to work with them. Yeah. Love it.
Love it. And then And then just in your content machine, so going back to the illustration here, the value ladder. So The content machine, this is where we post content to social media. That's where you want you wanna talk about this stuff as well all the time. Right?
So, like, not the only thing that you talk about, but it's one of the recurrent things is, like, this is what we believe in, this is what we believe in. And so and when you bring people in, through a challenge, for example, then it becomes part of the content and the challenge of, like, what you believe in so that you when you have that conversation with people over several days or the webinar, you talk about it there as well. And then, like I said, as part of the core offer, there's probably gonna be some kind of onboarding email sequence that they get for the 1st week or 2 weeks or whatever. You talk about it here. Then when you do a live event to get people into the high ticket, you talk about it again.
Right? So because, you know, you need to keep selling people and reselling people. So this is a recurring thing that you talk out throughout the whole thing. Yes. Yeah.
Really good. Alright. Really, very helpful. Thank you. Great.
Appreciate the question. See all the magic that happens when we when when when you dare, be generous and ask a good question or just any question, honestly. Alright. Thank you so much. Suzanne, Hello?
Hey. Hi. This is this is sometimes it's I like when you talk about when when you start thinking and dreaming in English, I'm totally not there yet. I'm still living in Sweden, and we are three people in our company. And Mhmm.
And I'm just I'm I'm the tech girl, and we have a girl who's taking care of the language on our side, and that's not me. But I will try to do this in English. We've been talking about our vision and what we are our big goal, and we want actually we want to make a big difference for people's health all over the world. Mhmm. We are very passionate about helping others to heal.
And we sort of want to give the humanity back here natural state of health. And also the Earth itself. And a big motivation for us is to give Earth back to the children as of the next generation. We we we sort of like all people to know that the big vest source of healing beneath their feet, and and the importance of of our the human's natural balance with earth and we are convinced that our body are in I don't know how to say it, but has an incredible ability to heal. If we give it the right tools.
Mhmm. So and and one of the cornerstones is, in our belief, is that making skin talk contact with earth and that length of getting contact and balance with the earth. So the big the big the big wow hair is LOI hair is to bring health to all the people without pills, without I mean, we love the doctors. They are very good, but we are convinced that there are too many synthetic. Mhmm.
Stuff going on. Yep. Yeah. This is fantastic. Okay.
This is great. Everything you started by saying, this these are all, like, your belief systems. Right? Your belief statements. Like, you know, the body has the ability to heal if we give you the right tools and, you know, having daily skin to skin contact with the earth is crucial for health and things of that nature.
Those could all be like, we believe blah blah blah. Right? We believe blank statements that you can use. That's fantastic. When you say your big why bring health to old people, why?
Alright. So a classic a classic method is have you guys heard of the the 5 lies? Right? It's like, you know, you know, what do you want? Okay.
Great. This thing. Like, why? Alright. Then you give a reason.
Then he was like, okay. Why? Then you give another reason. You give a why. Again, you keep asking why five times until you arrive at something that's like, oh, that hit you in the gut.
Right? So that's kinda what we're doing here. Like, bring health to all people. Great. Why?
Alright. I have to take a note. Yes. Why people deserve that? Why?
All all all human deserve to feel, to wake up, and feel not stressful to feel, what do you say, imbalance, harmony. To feel harmony. Everyone deserve that. Yeah. And why?
Because when you feel harmony, you are going to have a very good day, and then you're going to be a better person. Why does that matter? Because if you are a bad person, you're going to be nice to yourself and to others. And why does that matter? If you do that, we are going to to go in balance with Earth and with other people.
And why is that important? If we have this balance amongst humans and the earth, we are going to have a happier life. And why is that important? Because then we will take more care of Earth, and human race will believe that will live? Live.
Yes. And I can gee keep going. Right? Why does that matter? Why is that important?
Let me ask you this and said, why do you care? I want to be a happy person. You want to be a happy person. Seems like a very roundabout way to go about that. Yeah.
And I like to I don't know how to express that in English, but I like to I like to to share that feeling with all the other people Mhmm. With people all over the world because it's a very fun fact. And it's sort of a driven thing. When you take skin contact with Earth, And I you said that you said on the birthing mat. Right?
Sweet. Yeah. Yeah. Yeah. Okay.
But at the last time, you had this your birthing mat. I also are connected to Earth right now. That means that you and I are sharing electrons Mhmm. We are in connection. Mhmm.
And when you think about that, when you go out and barefoot or you take your hand on a stone or whatever. You have this this storage can contact. You are in connection with people all around the world. When you are in connection, you can be nice. You can feel it.
And Mhmm. And that makes you and them to feel good. Mhmm. Alright. So now we're getting at something.
Right? The that feeling of connection at both an emotional level and like a physical atomic subatomic level clearly something that has, you know, that is important to you. Yeah. Yeah. Meaningful to you.
That's talk about that. Yeah. Connection. Yeah. The connection is so cool.
Yeah. Amazing. Yeah. Fantastic. Thank you so much, Suzanne.
Thank you. Yeah. Appreciate it. Alright. Carol Anne, Hey, everyone.
Yeah. I kinda forgot what my real question was, but it just had to do with good versus evil. Uh-huh. So a little bit of backstory, I am rebranding, and so I'm trying to get you know, even narrower in my lane. Mhmm.
And I am a business strategist, so I started out as a brand strategist. So I do like, pretty much everything around business. So I'm trying not to. So I'm focusing on messaging, offer creation, high end offers. So when it comes to good versus evil, so this is what happened.
So in 20 22, I launched a program called high end messaging, and it's like a 30 day program, quick win. I I think I offered it at $2000. I thought that was going to be my forever offer. Because I launched it, the a few emails I filled it, and then I filled it again. And that's that was September November.
And then I You know, I mapped out my 2023. I put it on my schedule twice, March May, did the launch, same launch, same messaging, and I got crickets. I mean, I got zero interest, zero paid clients. So I you know, reflected what changed. Well, you know, I was dialing in my messaging even more.
I added people to my list in that period, so I did have new people. And the only thing that I could think of that really changed, not not to mention that 2023 was just a weird year and, you know, people are finally admitting that it's slow. But the the big thing is that I came up with is AI. Mhmm. So could that be the evil?
Could that be the common enemy against people who are teaching authentic messaging? And the other thing I saw because, you know, my our AS is really aware of this is, you know, a lot of leaders, thought leaders, gurus, whatever you wanna call them were changing their message because I know what they taught forever, and now they're changing it to talk about to make it sound like communication when it's really this other thing that they're known for, that they're not talking about, they're not calling it that anymore. Could that be a common enemy? Because I'm really not sure about, you know, what is the evil here? What is the common enemy that I'm Yeah.
I guess. Well, I think the the short answer is no. But but so you're saying You're a business strategist, brand strategist focused on messaging, offer creation, high end offers. Yeah. I don't call myself a brand strategist anymore.
That's when I got started, you know, in 2012 online. So you're a messaging strategist, though? Yes. And now I call myself a mess and high end offer specialist. Okay.
Good. So when it comes to messaging and high end offers, What is the mistake that you see people make? The most common one? Well, messaging, they sound like everybody else. They're not really claiming their value, and they're not Mhmm.
Really going deep. And I call it the transformation beneath the transformation. So they're not really going there. And I and I, you know, my gift is articulating the invisible. Mhmm.
That's what I say. So they really can't find the words to breast, the real magic that occurs because I work with transformational leaders mostly. Mhmm. Got it. I think that's the the evil good versus evil mission there is, you know, people is like the the same, same.
Right? It's it's people talking surface cliche, same as everybody else messaging. That's the evil, and that's the what that's what you're fighting. You want people to speak in their authentic voice that you want people to speak about. The the real deep transformation and and create offers and messaging that is unique to them and compelling and different.
Something like that? Yeah. That sounds good. Yeah. Yeah.
I think I think it doesn't need it doesn't need to be super complicated. It's just like, what is the what is the wrong in the world that you wanna write? Right? Like, do you see all these people doing messaging, and it's like, it's bland, it's boring, it doesn't work, it doesn't do anything for anybody. Like, that's the evil.
Yeah. And it does go back to the branding work because the thing that I saw there is that 2, people were afraid to claim their real brilliance and put it out there in the world. Mhmm. And so now the messaging is the same thing. Mhmm.
Yep. Okay. Yeah. Yeah. That's maybe that's the evil.
Right? People people who are afraid of claiming their true brilliance. Okay. Alright. Great.
Yeah. Thank you. Alright. My pleasure. No problem.
Thank you. Alright, David. You found the the reactions tab and then raise your hand button. Hello. Yes.
Hello. Tell them and everyone. Thank you. I joined only for the 5 last minutes of the first all because I got to the timing. I mean, the time zone wrong.
Got it. I don't want I I mean, I don't know if I would pose the right question, but I'm he actually I would like to ask if I'm here on the right place. Because to tell you very briefly, when I'm a coach, life and business coach, but also when the lockdown started, 3 and a half years ago, I realized that the lack of connection and I was so much relating to what Susan was saying, now the lack of connection between us and with the elements of of of the nature, will be to the detriment of mental health for more people than COVID itself. And I started urgently to in that time, when everything was locked down, I started to massage people. In I mean, in the beginning inspired by the Hawaiian Philosophy Aloha spirit and Lomi Lomi, techniques, which became a my new mission.
In life. And my new mission in life is to help to be part of the change in the massage industry where not just the body, but the soul is massaged as well. So I approach the body as a whole system And I and the healing is happening on a different level than just massaging the I mean, just helping to relieve the symptoms. Mhmm. It's massaging the the the root cause going the root cause is addressed.
So my question is because now I want to spread this message literally in the world And I've had some successes like I won Swiss massage championship in a wellness category. And now I'm going to I will go to the the world championship next year to raise the awareness of what I'm doing. Not to win to become a champion, but well, to become my my inner champion, but also to spread the message and teach. Start teaching. I've been a teacher and coach and teacher for 30 years, and I want to teach also the the whole world, actually, the because I realized how many therapists at have 40 years of experience, but they come and touch the body when they are in low vibration, and that goes into the body So I teach how to raise your vibration before you start the massage.
This is amazing, David. Great stuff. Great work. Yeah. Thank you.
What's the so, yeah, that's the question. So the question is, am I in the right place where this Simplero role and with the the the the support that you're offering, I want to create my new I have my website for both for coaching and but it's someone else taking care of it and to it just disappeared. Then I want to hire I want it right now to hire someone who a young lady who would do the with social media for me because I'm very you know, I mean, I'm I'm I'm I'm focused because it's so much to, you know, going on. And that would appeal to me when you were talking about that actually you can have everything in one place. So and do it on your own Mhmm.
Because no one else understands you better than yourself. And Yep. Also starting to using AI as as someone else was to talking about AI, sales, chat, GPT, etcetera, which help. Which I was always against. I always thought that this is So I think I think the short answer, David, just to to in the interest of time here and everybody else.
So so Sounds like what you're doing is amazing. And, yes, you're in the right place. Like, this this intensive is gonna help you really get clear on your offer and and how to bring the stuff out to more people on a on a big scale and at a at a big level. And the software of the platform is a perfect place for you to run this stuff, and we've got there's this week here and all this board that you have around this, and we also have our concierge service and other other options to to help you, like, take some of that load off of you. And so yeah.
The short answer is yes. You're in the right place. Think. Yes. And, Silas is messaging you here right now in the chat as well, and and you can get to connect with the team.
Oh, yeah. He send you a link there. So yes. And great great work that you're doing. I appreciate it.
Thanks, David. And I'll see you in the coming days as well. Alright, Matt. Mets. What you got?
Hi, Calvin. Hey. And everybody else. I am thinking about the perhaps the evil mission or the why, something in that area. Because yeah.
We we go for the evil mission. Many people are That's the initial. No. The good the good versus the evil mission. Yes.
Yeah. Okay. Okay. Yeah. We're not a good that's a good fight.
Yeah. Many people are stuck in work and career, and that means they are sacrificing their family and missing, perhaps their kids growing up. And then I mean, perhaps suffer from anxiety or prioritizing work and career, like meetings, working overtime, working late, business travels, conferences, all that stuff. Mhmm. Too much at the cost of them is under real life or feeling like letting it pass them by.
Mhmm. Like, all the small moments that really matter in life. Yeah. Something in the area. Yeah.
So the question is if you were to summarize it, what is the evil here? Right? And by evil, do you mean, like, the negative emotions related to the problem? Or No. It's like, another way to say it is, what is the wrong in the world that we want to write?
Right? What is the what is wrong that we wanna fix? The wrong is In this society Yeah. The world is is that the society is I mean, focusing on people working and making a career. Mhmm.
Like, it's a it's a chief aim for many people. Yeah. But the results in the in the society in the world is that too many people are working too much and spending too much time Yeah. So we're wasting it on their career. It sounds like, to me, what comes to mind is, like, kinda sleep walking through life.
Right? Living life on autopilot, on autopilot, not being in control, not being not consciously choosing, but if you if you want to prioritize your work in your career over your family, you can do that. But is that a conscious choice made or was it kinda something you just kinda got sucked into because I don't know. This is how you were it always was. Right?
Yeah. My my feeling is that that many people are doing it even though it hurts them inside or at their innermost something like that, and and they see the consequences for their families. I mean, the the mist development to work at school with the son or the counselor with the five year old daughter or something like that. So it's hard. Chances are there's a there's another reason why.
Right? There's it's one is that, like, society and we're brought up. Like, it's like, oh, you get to school so you can you can graduate many. You can go high school, and then you can graduate, then you can go to college, then you can graduate, then you get any job link. And then, like, if everyone eventually, you can, like, retire, and then you don't have the health and your kids are grown and you, like, whatever, like, life just went.
Right? So that's that's part of it, but I think another part is, like, one of the things that that I've been thinking about a lot lately and and talking to other entrepreneurs about and doing content about is this, like, that that when we fall in love with someone else with with with, you know, our partner, there's 2 aspects. There is the they're representing a redeeming part. They're representing an aspect of us that we have disowned, and then we feel like we can get it through the partner, and then we feel whole and Simplero. But there's also and not realizing that this is it's part of who we are, and we have it.
We're just kinda loaning access from the partner. We don't need the partner. We need to own it in ourselves. But the and the second piece is that the partner is also representing the the perpetrator, the the person that inflicted pain on us, the wound that actually caused us to the zone part of ourselves as a split. And so what happens in relationship often is that we that the redeeming aspect kinda loses its power over time a little bit, and then the the the violating aspect becomes the forefront.
Right? So we go from being madly in love to, like, just feel like, like, we're nagging and criticizing and blaming and, like, you know, butting his all the time. And in that situation too, if you're the if you're, like, the man and you're focused on the career and all that stuff in your wife at home is always nagging. You know, it might that might plan as part 2. Right?
So it's like, And that's part of that. Like, being asleep at the wheel thing too is like, no. I need to be the leader at home, not just at work. Right? That's where the real leadership growth lies.
That's where the real challenge for you as a leader, as a man lies. So that might be part of it as well. Like, the evil mission is, like, you know, kind of, like, at the cop out of leading at work, instead of leading at home and at work, which is what you're meant to do. It's like an escape. Yeah.
Exactly. Yeah. Yeah. Yeah. That's true.
Yeah. That's that's also part of it. Yeah. Yeah. So the play with those with those aspects and see what you come up with.
And we just want something simple and short, but something that hits the right people in the gut. Alright? Yeah. And then when you combine it all, so it's the the good versus email me mission and the belief statements and just the reason for existing, you put all that stuff together. Boom.
That's powerful. Yeah. Because, I mean, the the good mission is that we want as many people as as possible to I mean, to have a balanced life between our career and family and to feel that they are not in missing out too much on any part of it. I guess. Right.
And and even I the try this on for you. Don't like, I like, This has to be your thing. Right? But what I'm resonating with too is is for me, it's not balance because balance makes it sound like, oh, like, these things are in conflict, which at some level they are, but at a higher level when you go up a level and you see that it's really about your you stepping into your purpose and your leadership, then all of the elements are just part of the orchestra. That you're or the the score or whatever.
Like, you're you're the leader of all of it, and all of the elements need to be there. Just like work and family and and health and exercise and all these things are elements that that I need to master. Just like, you know, running your company. I can't let you know, product or marketing or sales or customer success like run the show. I have to be the leader that make sure that that all of that Not just as balanced, but it works together in a symphony and harmony.
That's the goal. So it's about on the rocks. Of a level of being, of a level of leadership in life. That's about Yeah. It's funny to comment on on the the word balance because we I've also been thinking about that.
Maybe variation is a more the better thing to be striving for. Yes. You say when when you turn to all the different areas in your life. To me, it's all about them all supporting each other rather than fighting for each other and me kind of having going, oh, I need to spend 1 hour with one kid and an hour with the next kid and then an hour with the next kid and, like, balance it all, blah blah blah. No.
It's about working together as a family. Right? Where all parts are important, all parts play a role, and they all are supporting each other ultimately. In higher purpose, a higher machine. Yeah.
That's how I look at it. Anyway, I'm not gonna dictate how you look at it. Yeah. I like that. Yeah.
Thanks. Alright. Fantastic. Guys, this has been so much fun, Atlas. Yes.
Go for it. Go for it. You're still muted. Let me see here. We go.
Does that work? Yeah. There we go. Yes. Back to the why two questions.
How long can a why be? I mean, how long how much Yeah. How long can your Y be? And do I use my y in my marketing? Or is it just something internally for me?
No. Yeah. So you a 100% use it in your marketing. Yeah. If you go back to the recording, was actually talking to Jim about that at the very beginning.
Right? Like, you can use it middle of funnel. You can use it once people become clients as part of your onboarding. So you a 100% you use it, you use it in recruiting when you are hiring people. Right?
You you use it on your team ongoing to to inspire and motivate your team. So it's it's pervasive. It's everywhere. A 100%. And then in terms of how long, like, as short as as you can make it, but you can always make it so that you can people can expand on it.
Right? Like, back in the day, they they used to teach writing newspaper article so that the most important thing is first, and then you, like, you expanding span, and so the editor can just cut from the bottom. And and, like, whatever how much however much space they have at that day in the paper. So Simplero. Right?
So you wanna have it really short and succinct. And then you can expand on it with more detail. Yeah. Can I just I'm I'm made a small I've I've I've tried to make once more and why? Can you just say if I'm on on the track or not?
I understand. Yeah. Your personal your personality is the boss of your life. Your personality, you get quality in your leadership role. Research shows it.
I have experienced it, and I think you also knows it. Yeah. I think it's good. I think it's good. Yeah.
I think it's very good. I love that you're you're talking about your experience. You're appealing to people's own experience. I think that's really solid. There's gonna be like, the research is interesting.
Like, some people are are governed by emotions, some people are governed more by logic, some people are governed more by fear. Right? So With the re you're clearly someone who is who, like, likes to look to research and studies and facts and numbers and details, which is great. And I'm not. I I'm not I'm not mode driven in that way.
So I'm gonna be, like and it's good to to be able to talk to to different kinds of personality. So I think that's cool to have. I think, again, where everybody ultimately is emo our emotional being. So we're looking that thing that hits them emotionally. So what I would do with what you have to strengthen it is to make it more specific.
It's a little abstract too. And the more concrete we can make it, the more it's gonna hit us emotionally. Okay. But I've for me, also, research is not important. But I've given that our people No.
Are not important research. So I could take that away if plus off to me. Oh, okay. Good. Well, that's good to know.
Yeah. I I just assumed it was because you you brought it up both both before and and and now. So yeah. Alright. Yeah.
I don't think we need I don't think we need research here because we're just hit trying to hit people in the gut. Yeah. Phoenix. Yeah. Exactly.
Perfect. Thanks. Excellent. Alright. Thank you, guys.
Last call for questions, going once, going twice, going thrice, Alright. No more questions for today. Alright. Super fun. Really appreciate you all for showing up and doing this and all of your questions, all of your your whys.
I love how this community are is is filled with people who are passionate about what you all do. Right? You're you're here because you really care. You really give a damn. You want to help and serve other people and make them make them feel better, make them connect them with with themselves, right, with the earth, with each other, and and make them just be better people and have better lives.
So love that about you guys and love working with you and love being with you. I'm looking forward so much to being with you again tomorrow. We'll have another 2 calls tomorrow, the the regular call for the for the for the plebs, and then the VIPs, the cool the awesomeest people, that are you guys. So I'll see you guys again tomorrow. The replay of both sessions should be up in a couple hours.
You will have notes and links to the the the Figma files, the Figma jam files, the the things that I shared, and everything should be out there. And yeah. And if you haven't caught caught the replay from yesterday, I highly encourage you that you grab that one or you you watch that one as well. It's in the member's area, and you can watch it. You can take it with you on your iPhone or your Android phone or your tablet or whatnot.
On the Simplero app and you can play it on 1.5 x speed if you want or 2 x speed or 3 x speed if you want. You can if you can pick up that fast. So I think that's it. There will be a session later today to help you with the custom domain setup. Yeah.
I think that's it. I'll see you on tomorrow. Thank you so much for being here. Alright. Bye.
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